Writing on the web, what is recommended
-
Hello,
I was wondering what is best in term of SEO when writing on the web.
Between those 2 sentences for example what is best to use
1)You are going to ride your bicycle to the town of Obernai.
- Today, your bicycle ride takes you to Obernai.
-
Do you consider the 2 nd being best because the subject is "your bicycle ride" instead of "you" ?
I am actually targeting "alsace bike tours" as a sentence but this sentence is part of the highlights of my tour.
Maybe in that case it is better to write "Today, your bike tour takes you to Obernai." or doesn't it matter ?
Thank you,
-
I personally find the second much easier to digest and read. As such I would personally adopt that due to being a better experience for the user. However, both should just about cover your needs, as per Kevin I think it depends what you are targeting as a phrase for SEO.
-
What is your target term? Regarding SEO, if your target term is "bicycle ride Obernai" then probably the second sentence.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Our Web Site Is candere.com. Its PA and back link status are different for https://www.candere.com, http://www.candere.com, https://candere.com, and http://candere.com. Recently, we have completely move from http to https.
How can we fix it, so that we may mot lose ranking and authority.
Intermediate & Advanced SEO | | Dhananjayukumar0 -
Backlink Audit Tool Recommendation?
I need to do a back link audit on an e-commerce site, their number of back links large proportion of them are okay but we seem to have collected a few bad ones (not by us) along the way. Need a recommendation of a good quality reliable tool or set of tools with a proven track record. Thanks
Intermediate & Advanced SEO | | seoman100 -
Getting client to spend the time writing article of authority
Hi, I've got an issue that I'm sure many of you are good at dealing with. I'm working with an authority in my client's industry. There is the president, who is definitely an authority. There is his wife, who has a name in the field, is an author in the field, but her name is not near as big as the president. I found a really, really good topic for content that is attracting links in the industry - one of the best content topics possible which really needed to be addressed on my client's website. I let them know that it needed to be an article of authority, but they had their assistant write it. It's good, she's talented - it's informative, interesting, has 2 embedded videos of the president talking, and is 1650 words. We haven't made the videos yet. The thing is, doesn't this need to be written by the authority - president. He's a slow writer with zero time, but I think it needs to be his voice with his name on it to attract links. He's super super busy though. Should I: 1. Suggest that the president do a thorough editing of the article and put his name on it. or 2. Have his wife (who has more time) do a thorough editing of the article and put her name on it. or 3. Leave it as is or 4. Have the president rewrite the entire article when he has time, which he would be resistant to. or 5. Have the president's wife rewrite the entire article, which she would be resistant to? What do you guys think with the little information I've given you?
Intermediate & Advanced SEO | | BobGW1 -
Best-of-the-web content: Graphical Tips
This question is for EGOL (if he's willing) and anyone else who wants to partake. EGOL is the best content writer I've ever run into, really. I'm wondering what his top 3 to 5 tips are on how to use graphical layout (font, images, graphics, organization, menu, etc) to make content irresistable. A couple of assumptions: The content is written really well from a perspective of authority. Also, we're not including video on this one. Again, anyone is welcome to answer this. Thanks!
Intermediate & Advanced SEO | | BobGW1 -
Can you recommend a tool to identify contact email for list of 1000 domains?
We researched a list of about 1000 domains, which are all in one industry segment. Any tool you can recommend to identify corresponding contact emails, based on domain whois or email on website or in contact page? what is your experience with sending emails just to info@DOMAIN_NAME ?
Intermediate & Advanced SEO | | lcourse0 -
What are recommended best practices for hosting native advertising sponsored content on domains for large publishers?
On top of clear on-page sponsored content copy would you add meta robots to noindex native advertising? Google recently came out against this type of content in GNews, is there a similar directive for the main index?
Intermediate & Advanced SEO | | hankazarian0 -
How to Build High Quality eCommerce Web Site during Low Quality Web Pages?
Today, I was reading Official Google Webmaster Central Blog: More guidance on building high-quality sites. I found one interesting statement over there. Low-quality content on some parts of a website can impact the whole site’s rankings. Why should I like to discuss on this topic? Because, I have made big change on my website via narrow by search. I want to give specific result to know more about it. This is my category page: http://www.vistastores.com/patio-umbrellas Left narrow by search section is creating accurate page for specific attribute products. California Umbrella:
Intermediate & Advanced SEO | | CommercePundit
http://www.vistastores.com/patio-umbrellas/shopby/manufacturer-california-umbrella From above page following page is accessible. http://www.vistastores.com/patio-umbrellas/shopby/canopy-shape-search-octagonal/manufacturer-california-umbrella Sunbrella Patio Umbrellas:
http://www.vistastores.com/patio-umbrellas/shopby/canopy-fabric-search-sunbrella Similar story for this page. Following page can accessible from above page. http://www.vistastores.com/patio-umbrellas/shopby/canopy-fabric-search-sunbrella/finish-search-wood My website have 100+ categories, 11,000 products. I have checked indexed pages in Google for my website. https://www.google.com/search?q=info%3Awww.vistastores.com&pws=0&gl=US#hl=en&safe=off&pws=0&gl=US&q=site:www.vistastores.com&bav=on.2,or.r_gc.r_pw.r_cp.r_qf.,cf.osb&fp=910893d99351c8f7&biw=1366&bih=547 It shows me 35,000+ crawled pages which are developed by left navigation section. So, Will it consider as low quality pages? I want to improve my website performance without delete these pages.0 -
Local SEO - Business name and web address different
Howdy Local Experts, I'm hoping you can clear up something for me.. I'm setting up some places for a company that's spread across 5 cities. I am creaitng 5 separate locations for this. The company name is not the same as the website name. All the SEO efforts are for the website name ( the brand ) not the parent company name., so... 1. When creating the places do I enter the business name in "company/organisation" and put the brand name in the web site field? Or is it better for seo to have the brand name here as the company name too? 2. Are all 5 listings more or less going to be the same except for the address and phone numbers? I suppose unique photos etc for each location is better here? 3. When creating citations i am essentially going to be building 5 separate "links", one for each place is that correct. So adding the specific location details into the matching state and city business directories etc? 3. The exact business category doesn't accurately show up in the list. Do i select the closest thing here or create custom categories to better match the business. Apologies for the lenghty question, Derek
Intermediate & Advanced SEO | | ClickValueMedia0