Google related searches
-
Hello,
Are the related searches, the words that I should use when writing my content.
For ex : when I type online spreadsheet in google, in the related searches it list online spreadsheet open source and spreasheet download.
Does it means that when writing content I should included those terms in order to be relevant on the keyword online spreadsheet ? because they are considered closely related by google ?
-
It's my understanding that simply having them in the same body copy, and perhaps in some headings as well, will suffice.
-
Thank you for your reply. Do the keyword I use need to be in the same sentence as my main (the keyword I want to rank for) or can they be in sentences nearby.
Saying something like :" Online spreadsheet to download for free". ( in bold are the related keyword that I write In the same sentence) or can it be something like this (where the related keywords are in another sentence: Online spreadsheet is the future. Download a template for free.
Thank you,
-
Hello!
I think what you're referring to is "semantic search," regarding searcher intent and closely related keywords.
Here is a fantastic Whiteboard Friday from Moz on the subject: https://moz.com/blog/related-topics-in-seo-whiteboard-friday
I would say the goal in any content writing is to provide quality content that thoroughly answers your users questions. Google's related searches and "People Also Ask" features are a great way to find out what kinds of questions your audience has regarding a given subject - like online spreadsheets.
All in all, I would say the answer to your question is yes: using keywords that Google considers closely related to your targeted keyword can make your post more helpful and thorough to users, thus more than likely increasing your chances of ranking highly.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO Value of Google+?
Hi Mozers, Does having a Google+ page really impact SEO? Thanks, Yael
Intermediate & Advanced SEO | | yaelslater1 -
Organic Listings showing Google Tag Manager + Google Page Title...?
I'm a bit stumped with this. I optimise all my titles etc for Australia - and now the organic liatings are showing something strange. For example ( we sell health supplements ) Meta title = "My Product , Buy Online Australia" If I type "My Product" - the title in the organic listings says "My Product - My Company Limited" - and the only place I can see it getting that from is a combination of Meta Data used in Google Tag Manager + the Name on my Google places page. This is much more obvious for categories.. but it's a pain in the butt. If I type "My Product Australia" Then the original "My Product , Buy Online Australia" comes up. Any ideas on policy etc? I have taken the "Limited" off the Google business page - so hopefully this will change over time - but I can't find any information on why google would do something like this. If you had shed any light on this - would be much appreciated.
Intermediate & Advanced SEO | | s_EOgi_Bear0 -
How do we preserve images in google search after CMS migration?
Hi Folks we are about to migrate to a new CMS (bigcommerce/volusion type of thing) are are advised that we will preserve our google love for our old URLS with 301 re-directs. OK but what about images that show in search (we have a lot of our images show up high in relevant google image search) will this method work the same or should we do something else to keep the image benefits? many thanks Tom
Intermediate & Advanced SEO | | tomnivore0 -
Website Structured data in Google
Can anyone help me to show website structure data in Google when someone search my website in Google. I already added my website in Google and Google webmaster tool. Thanks in adv.
Intermediate & Advanced SEO | | talkinnetventure0 -
Competitors Showing in Branded Search w/in Google FR
Hi All, When searching for our brand in Google France, I noticed that some of our major competitors show up beneath our Knowledge Graph listing. My managers and I are wondering if this is something Google just does as associated search or if there's a way that we can work around it. Thanks and please see attached image 🙂 2KYBeiT
Intermediate & Advanced SEO | | CSawatzky0 -
Keyword search filter in Google Adwords: broad? exact? phrase?
Hello all I am working in my website and analysing the potential best keywords for the SEO (post/page name and url path name). 1. I am using Google Adwords. Any other tool you would recommend? 2. Which selection should I make in the Google Adwords Keyword Tool in order to know the monthly global searches of the keywords I should target? Exact? Phrase? Broad? For instance, KEYWORD SEARCH:"Information about Madrid" BROAD MATCH: 300,000 EXACT MATCH: 1,500 Te potential of the keyword is 300,000? 300,000 searches are undertaken on a month that contains that sentence and its variations? Or the relevant keyword potential is the exacta match traffic? Thank you very much! Antonio
Intermediate & Advanced SEO | | aalcocer20030 -
How come I get different rankings on same word in local search results of Google?
Dear fellow Mozzer's, for one of my clients I get different local results in Google. My client is a real-estate broker and when I search on "real-estate agent" + the city name we are on top. So whoohoo you would say BUT when Firefox has the exact city name determined as the location I am in and I only use "real-estate agent" I get also the local results but we are listed as number 8?? Hope anyone can give me insights as I have no idea what's causing this. Thanks in advance for your help!
Intermediate & Advanced SEO | | newtraffic0 -
Temporarily Delist Search Results
We have a client that we run campaign sites for. They have asked us to turn off our PPC and SEO in the short term so they can run some tests. PPC no problem straight forward action, but not as straight forward to just turn off SEO. Our campaign site is on Page 1, Position 4, 3 places below our clients site. They have asked us to effectively disappear from the landscape for a period of 1-2 months. Has anyone encountered this before, the ability to delist good SERP for a period of time? Details: Very small site with only 17 pages indexed within google, but home page has good SERP result. My issues are, How to approach this in the most effective manor? Once the delisting process is activated and the site/page disappears, then we reverse the process will we get back to where we were? Anyone encountered this before? I realise this is a ridiculous question and goes against SEO logic, get to page 1 results only to remove it, but hey, clients are always presenting new challenges for us to address..... Thanks
Intermediate & Advanced SEO | | Jellyfish-Agency0