Blog On Company Website

[bill369]

I have a huge blog which is connected to a company website. This blog is full with dead links and spam comments. Is it worth to clean up?

The website itself ranks very well in search engines. I'm amazed with all de spam that it still ranks. Do you think by removing all de dead links and spam the site will improve ranking in search results?

[DanialVettori]

@bill369 Cleaning up dead links and spam comments from your blog can have several benefits, both for the user experience and for your website's search engine ranking.

1. Improved User Experience: Removing dead links and spam comments enhances the overall user experience of your blog. Users are more likely to trust and engage with your content if they don't encounter broken links or irrelevant comments. A cleaner and more professional blog can lead to increased reader satisfaction and retention.

2. Enhanced Credibility: A blog free from dead links and spam comments appears more credible and authoritative to both users and search engines. Visitors are more likely to trust the information provided on your blog, which can lead to higher levels of engagement and conversion.

3. Better SEO Performance: Search engines consider various factors when determining the ranking of a website in search results. While spam comments and dead links may not directly impact your website's ranking, they can indirectly affect factors such as user engagement, dwell time, and bounce rate. By cleaning up your blog and providing a better user experience, you may see improvements in these metrics, which can positively impact your search engine ranking over time.

4. Prevention of Penalties: In some cases, search engines may penalize websites with a high volume of spam comments or excessive broken links. By proactively removing these elements from your blog, you can avoid potential penalties and maintain or improve your website's search engine ranking.

Overall, while cleaning up dead links and spam comments may require time and effort, it can yield significant benefits in terms of user experience, credibility, and search engine visibility. As your website already ranks well in search engines despite the presence of spam, addressing these issues could further enhance its performance and reputation in the long run.

Best Regards,
Danial Vettori.

[sarahwalsh]

We have improved our company's organic SEO by writing “ever-green content marketing” and building quality links. We did this for a Cardiff fencing business; it's how we got it onto the first page, and that business has been on the first page for a long time. So, we would recommend writing white hat, blog posts, which your businesses customers will find useful to read.

[bill369]

Yes correct the blog is site.com/blog and has high quality content with many high ranking pages and high quality score. I will clean it up and try to maintain it again as the blog has not been looked after for a while and can be a good source for extra traffic.

Many thanks for all comments it really helps!

[brooksmanley]

When you say "connected," you mean the blog lives ON your company site. For instance: your-site.com/blog

I would agree with ILNA and say, without any more information to go off of, it is more than likely worth it to clean up and continue to keep updated with quality and relevant content.

[Eric.W.Caudle]

It would be a shame to wast good content, especially if the site has a decent score. However, I would only take the time to clean the site up, if you intend on maintaining the site in the future. If you are using WordPress, there are some plugins that can help you with SPAM and dead links.