2 pages competing
-
Hi all,
My website currently has 2 pages that address the theme 'property investment in manchester' or 'buy to let manchester'.
https://www.knightknox.com/developments/manchester/
https://www.knightknox.com/investments/manchester
I am a bit concerned that we are competing against ourselves for these keywords. In my opinion the /investments page provides better content, but the /developments page ranks higher in Google.
What do you think would be the best course of action?:
-
Leave as is
-
Merge the contents of both pages
-
Redirect the /developments to /investments
-
Or something else?
Any ideas welcome.
Thanks
-
-
Hello!
I wanted to make you a screen video as it's a bit more nuanced, here's the link:
https://www.useloom.com/share/ebddf32363444e6a9cbc2ddfab639612
(Sorry for my voice- had a cold!)
It's 5mins, definitely watch!
But in very brief summary - Google is ranking two types of content: property listing style pages, and articles. You can have two pages - one of each type and they won't cannibalize each other.
-
Hi Brian,
Keyword cannibalization is always a dilemma. I've checked those URLs in SEMrush and /investments/ doesnt rank high for any relevant kws.
My approach would be improving /developments/ trying to improve that high ranks and with a keyword research focus /investments/ towards other search terms.I dont recommend redirecting one to the other neither merging them, because you have the potential gain with other keywords and long tails.
It could be benefitial to write some blogposts about one or several topics related to those pages and point a backlink to /developments/ or /investments/ with the focus keyword so as tell google that its content relevant to that search term.
Hope it helps.
Best luck.
GR.PS: It would be awesome to hear back from you with the selected option and the results!
PS2: Some resources:
How to Identify & Eliminate Keyword Cannibalization to Boost Your SEO - SEJ
Keyword Cannibalization and SEO: What You Need to Know - Stone Temple
Why You Might Be Cannibalizing Your Own Keywords – Here’s Why #125 - Stone Temple
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Article page canonicalization
Hey there, A client rents all kinds of party articles, like plates, bowles, etc. Currently, al his article pages have canonicals to their parent category pages, supposedly to have any pagevalue flow to these category pages, (which are much more relevant for SEO). Is there anyone who agrees with this method? I think a noindex,follow would be a better measure to prevent Google from accessing all these 'low value' article pages. Besides, a canonical should indicate that page A and B are (almost) identical, which they most certainly are not in this case. What are your thoughts?
Intermediate & Advanced SEO | | Adriaan.Multiply0 -
Backlinks to internal pages
Hi, Our website of 3K+ pages currently has more links coming to internal pages (2nd & 3rd Level), compared to links to homepage. Just wanted to know if this is bad for rankings ? Please share your thoughts. Thanks.
Intermediate & Advanced SEO | | Umesh-Chandra0 -
Two Similar Profile Pages: One Ranks 2 in Google - The Other 150
My client's site has a directory of doctors on it's site and they are targeting weight loss surgery patients. The problem is that when searching "weight loss surgeon richmond va" one of the doctor's profiles ranks 2nd in Google organic results while the other is not even in the first 10 pages. Both have very similar link profiles and I have checked all the technical things like noindex tags, canonicals, etc to see if that might be the problem but it all checked out. The second doctor's profile IS indexed in Google, just not ranking. We have done a lot of work to push his profile page up in the rankings but all efforts seem to have fallen short. Here are the profiles: http://advancedsurgicalpartnersofva.com/physicians/profile/Gregory-L-Schroder-MD - ranks 2 in Google http://advancedsurgicalpartnersofva.com/physicians/profile/Matthew-Brengman-MD-FACS - does not rank Any ideas would be much appreciated!
Intermediate & Advanced SEO | | chrisvogel0 -
How to rank product pages?
Hi guys, Please advice me on something improving my product pages ranking. We are doing well for head terms, categories but not ranking for product pages. We have issues with product pages which I am think is hard to tackle. For instance we have duplicate products (different colors), duplicate content internally (colors) and from manufacturer websites. Product pages linked from sub-category i.e. Home > Category > Sub-Category (20 per page) using pagination for next 20 and so on. Product pages linked internally via widgets that says other Similar products, featured products etc. Another issue with our product pages is that we are using third party reviews platform and whenever users add reviews to product pages this platform creates an hyperlink to different anchors which is not relevant to product. Example - http://goo.gl/NUG652 Can somebody please give some advice on how to improve rankings for product pages. writing unique content for thousands of pages is not possible. Even our competitor not writing unique content.
Intermediate & Advanced SEO | | Webmaster_SEO0 -
Does an H1 have to be at the top of a page?
Because H1 "may" carry some weight with Google does it have to be placed at the top of the page? Can I place it towards the bottom of the page instead in normal body size? My goal is to keep the main keywords in the H1 but create a much friendlier title for the customer to read at the top of the page.
Intermediate & Advanced SEO | | PottyScotty0 -
Home Page Rankings Drop
Hi all we have being working with a small local client in the last few weeks getting good rankings using onsite op, and business listings we have been getting good ranking ie top 15 then today we drop right out the top 50, after completing manual checks i see the keywords as all related | glasgow catering | Not in Top 50 | down > 42 | |
Intermediate & Advanced SEO | | Will_Craig
| catering glasgow | Not in Top 50 | down > 41 | |
| glasgow caterers | Not in Top 50 | down > 39 | |
| caterers in glasgow | Not in Top 50 | down > 37 | |
| caterers glasgow | Not in Top 50 | down > 32 | Also when completing manual checks on the above keywords, the home page is not ranking what so ever, infact its missing i went 300 results deep and cant find it, other inner pages rank but not the home. The only other recent change is that we now have a listing under the Google maps section of the homepage on page 1 any advice www.georgieporgies.co.uk0 -
Should we deindex duplicate pages?
I work on an education website. We offer programs that are offered up to 6 times per year. At the moment, we have a webpage for each instance of the program, but that's causing duplicate content issues. We're reworking the pages so the majority of the content will be on one page, but we'll still have to keep the application details as separate pages. 90% of the time, application details are going to be nearly identical, so I'm worried that these pages will still be seen as duplicate content. My question is, should we deindex these pages? We don't particularly want people landing on our application page without seeing the other details of the program anyway. But, is there problem with deindexing such a large chunk of your site that I'm not thinking of? Thanks, everyone!
Intermediate & Advanced SEO | | UWPCE0 -
Should the sitemap include just menu pages or all pages site wide?
I have a Drupal site that utilizes Solr, with 10 menu pages and about 4,000 pages of content. Redoing a few things and we'll need to revamp the sitemap. Typically I'd jam all pages into a single sitemap and that's it, but post-Panda, should I do anything different?
Intermediate & Advanced SEO | | EricPacifico0