Is CTR that important? SERP Questions (ADVICES for a case study)
-
My website is gabseo.ca
Lately I have been following keywords my town in Canada from Mexico and I have the impression that the Google updates the SERP almost every hours for my target keyword.
It is possible that the CTR on the SERP can be that powerful? Sometimes I am number 1 for "SEO Gatineau" for example and overnight I am #9 or #10, the next day I am #3... Is there another way that I can test the search result? Whn you try this query, what do you see?
It started happening this week and coincidentally I didn't publish any blog articles this week... is it related?
I am stressing out right now because my agency is a startup. So how can I beat the other agencies if I don't have a good CTR? I know that I will do a casestudy about this!
Any comments, ideas?
-
Oh yes it does! Thanks for the ideas!!
-
Hi Gab,
Right now im trying to analyze your site with Screaming frog, pagespeed insights and GTmetrix... Im getting error 503. It looks like you have serious issues with your server.
Also, you have alive the HTTPs version and its not implemented correctly.Regaring ranking positions, those fluctiations.. how are you measuring them? How long is it since your site is ranking in that positions?
What about your competitors, how optimized are they sites? Do you have a better backlink profile?
Personaly i think that CTR should not be your main issue, and yes, it does matter in rankings. If you have a higher CTR than a site ranked higher than you its probable that you will eventually rank higher.Hope it helps.
Best luck.
GR.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Brand Name Importance in SERPS
I have a client who we will call "A&Ahomes.com" who has a competitor moving into their area who we will call "ArnoldHomes.com." My client's actual business name includes Arnold and the concern is when "Arnold" is googled that their competition is at the top of the SERP'S. Would it be beneficial from an SEO standpoint to adjust their current domain name to include their full brand name?
Local SEO | | moliver10220 -
Advice needed; Scrap mature .co.uk and move to .com, or run two separate domains?
Asked before, we have a .co.uk domain name and it has grown with rankings over many years with many quality links made to it. Since, we also have acquired the .com of our agency brand, and want to also focus on US market - something hard to do with a UK domain. However, we aren't sure which route to go from here... Should we keep the .co.uk active and allow that to focus on the UK market, and grow the .com from scratch with a site that looks the same with slightly different content and interlink the two with regional flags. Or move across to the .com totally and scrap the .co.uk. I know we could do a redirect and save a good number of the links made on the .co.uk, but is that worth even doing? And what would the risk be of having two sites the same with similar content? Since this isn't an area I've dealt with before, we are interested to get some real advice to understand which decision is right given the scenario.
Local SEO | | thewebpreneur0 -
Variation on the subdomain/sub-directory question... Descriptive TLDs
Hi there, We have a variation on the subdomain/sub-directory question... Our business has two monetising areas, a clinic and a shop. To market them, we do recipes, blogs and social media, rather than relying primarily on SEO, but we do want to up our SEO game. Our primary site is www.example.co.uk This is Wordpress and where we market the clinic, host the recipes and blogs, and is our main email domain. Our second site is Woocommerce, at www.example.shop Our shop market is primarily in the UK, but we seem to pick up a fair amount of international business, partly because the clinic does virtual consultations to many countries. The shop is online only. We have physical clinics across the UK. Both sites cross link extensively, eg with blogs advertising products in the shop. The branding is intentionally related yet different, because they have very distinct functions, and eg. I don’t want to clutter the interface or distract people with blog or clinic once we have funnelled them to the shop checkout. I would also like to separate the blog and recipe elements from the clinic, using a slightly different theme with different functions. We use a lot of plugins, and the more we aggregate functions on the same Wordpress instance, the more likely something is to go wrong. I like the new TLDs because they are more “human”, and they identify where you are and what you are doing more clearly. We do email footers with links to example.clinic (redirected to www.example.co.uk) and example.shop. They are simple and explain what is going on. Conversely, shop.example.co.uk is not so easy to write or read out. www.example.co.uk/shop looks like an afterthought, rather than a shop in its own right with its own home page. So there would have to be a really good SEO reason for me to merge the shop into the main site with reverse proxy or multisite. Do you think that there is such a good reason? If not, by the same token, would it make sense to separate out example.blog or even naturedoc.recipes from example.clinic and use .co.uk as a single page portal to the three separate sites? My instinct, for what it is worth is that Google is smart enough to have started thinking that domains linked by topic TLDs can be equivalent to subdomains, and to recognise that we are not trying to build links from spammy unrelated sites. My last area is about human behaviour... Are people are as happy to click on or type in a new TLD like .clinic as a local .co.uk one? ...when (a) it is not a discredited TLD like .biz, and (b) it gives them more insight into what they will get when they arrive. And since we have the .uk domain, should we switch to this shorter version at the same time? I already use it for custom shortcodes (eg. example.uk/fte6 for people to type in from printed material or instagram). I can’t help feeling .uk has been unsuccessful, and its use now looks bad, even if it is shorter. Many thanks in advance.
Local SEO | | MizRabble0 -
Internation SEO question
I have a domain in the UK with ccTLD ending in ac.uk our website is www,metfilmschool.ac.uk and it ranks really well in the UK, we also own metfilmschools.com and we want to improve our SEO in the USA? Should I use the ccTDL domain and create a subdomain or should I use the .com domain? Also. because both sites are in English what are the best practices not to duplicate content and avoid being penalized by Google? Thanks Cassio
Local SEO | | cptrevisani0 -
Local SEO & Google Maps Question - 1 Company with Multiple Google Pages
Hey Mozzers! I'm working with a client who has 2 websites (different URLs completely), which one is for all parts and the other is for accessories only. They have multiple brick and mortar locations throughout the US and have done a nice job creating Google My Business pages for each and all verified. Their question is will it benefit them to create and verify another GMB page with same address, but place in "Suite B", a new phone number and apply the other URLs for the accessories site. The business name would also be different, but similar meaning Business 1 = ABC where as Business 2 = ABC Accessories. Their goal would be to try to have both rank or display to improve their local SEO. In theory it sounds like it will work given NAP would be satisfied within the GMB, but wanted to get the Moz community thoughts on this first before moving forward. Look forward to the replies. Patrick
Local SEO | | WhiteboardCreations0 -
Quick Question Seeking Quick Answer
Hi Mozzers,
Local SEO | | WhiteboardCreations
I have a new client who bought a dental practice from another dentist. The old dentist has a website www.olddentistsite.com (not a real domain, just an example) and the new dentist wants there to be a message on the old dentists website Home page stating how the practice was bought. My idea just came up... most would do a message on that domain. However, would you recommend I actually create a new page in the new dentists website which the old website domain redirects to ie: www.olddentistsite.com [redirects to >] www.newdentistsite.com/olddentistsite/ and then on this page we display a nice message about the acquisition, scheduling new patients, new logo, meet the new Dr, a video, better office hours, etc... Is this something the visitors will enjoy or get a good feeling from? Let me know your thoughts on which option is best to implement. Looking for a few quick replies!! Thanks in advance everyone! - Patrick0 -
Another Keyword Driven Domain Question
So we have a client that has a ton of great links, solid social profiles, content with good keyword-to-content ratio (7.5-9%), etc. This site has been around for a while and performed well. Recently a new competitor showed up with a very long keyword driven domain and has been outranking our client (and everyone else) for a large quantity of keywords. We own a keyword driven domain that could be used, but should we switch? I am always for branded domains vs keyword, but in this case it appears to be working and undefeatable. We have waited for 6 months to see if it's a fluke, but it has only gained additional ranking. The site in question has bad backlinks, many spam items, and stuffed content on the homepage. We will not copy that format obviously, but should we take one more step and beat him at his own game? Our client has Yext Premium, MOZ local, AdWords, social paid campaigns, location targeting pages, fast load time, etc. Overall a good presence. He seems stuck around the 3-5 position on page one, and is looking to push into the top 3 consistently.
Local SEO | | David-Kley1 -
Wrong Finance Card Result in Google SERP.
Hi All, How do I correct wrong stock price card information for the specific brand in Google SERP? When I search for "DBS Bank stock price" it returns PowerShares DB Silver Fund (ETF) stock price instead of the correct D05.SI Thanks
Local SEO | | PUREGRAY0