Question About Permalink Showing Up in Search Results
-
Does Google determine how your permalink shows up in the search results or is that a setting on our end? I noticed most of our competitors have their permalink show up in their snippet results. Ours shows "knowledgebase" instead. I think seeing the keywords in the permalink helps with conversions.
-
Google is showing "Knowledge Base" for your site because it has recognized breadcrumbs on your website. The competitors whose longer links are showing up don't use breadcrumbs, so Google has no structured data on what category it's in.
There isn't a setting to toggle "show breadcrumbs" or "show full URLs" - if you use breadcrumbs that Google recognizes, it will automatically display them in SERPs. Breadcrumbs typically improve your sitewide SEO and also can give visitors a clue about what type of page they're visiting, so if you choose your categories and breadcrumbs wisely, I think it can improve the user experience. I definitely wouldn't remove the breadcrumbs from the website just so the SERPs will show longer URLs.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Suddenly keywords Disappeared from Google Search Results
Hello Guys Please help me, suddenly all of my site's keywords are disappeared from google search result, most of keywords are no.1 on google but today after 6pm i see the traffic decreasing and when i search my keywords there is no any keywords in search result. Only homepage keyword is showing. Please Help what is Happening with me.
Intermediate & Advanced SEO | | mianazeem4180 -
Location in URLs question
Hi there, my company is a national theater news publisher. Quick question about a particular use case. When an editor publishes a story they can assign several discrete locations, allowing it to appear on each of those locations within our website. This article (http://www.theatermania.com/denver-theater/news/full-casting-if-then-tour-idina-menzel_74354.html), for example, appears in the Los Angeles, San Francisco, and Denver section. We force the author to choose a primary location from that list, which controls the location displayed in the URL. Is this a bad practice? I'm wondering if the fact that having 'Denver' in the URL is misleading and hurts SEO value, particularly since that article features several other cities.
Intermediate & Advanced SEO | | TheaterMania0 -
An improved search box within the search results - Results?
Hello~ Does anyone have any positive traffic results to share since implementing this? Thanks! MS
Intermediate & Advanced SEO | | MargaritaS0 -
Domain Name Redirect Question
My agency just built a new website for a client who is a franchisee. It's not launched yet - it's currently under an IP address. I suggested to client that he buy a keyword-rich domain name for it, which he did. Then he found out that the franchisor will not allow it to be his main domain name. They want him to use a domain name with the franchisor name in it. But they WILL allow him to put a 301 redirect on that franchisor-approved domain name, and redirect it to his keyword-rich domain name. He is interested in having my agency perform an SEO Campaign for this new website. But would SEO and link marketing work for a website that has a new non-keyword domain name that 301 redirects to a new keyword-rich domain name?
Intermediate & Advanced SEO | | netsites0 -
Do search results differ greatly when you search on mobile?
If you have a site with responsive design, is Google likely to look upon you more favourably and dramatically change rankings?
Intermediate & Advanced SEO | | BlueLinkERP0 -
What to do when unique content is out of the question?
SEO companies/people are always stating that unique, quality content is one of the best things for SEO... But what happens when you can't do that? I've got a movie trailer blog and of late a lot of movie agencies are now asking us to use the text description they give us along with the movie trailer. This means that some pages are going to have NO unique content. What do you do in a situation like this?
Intermediate & Advanced SEO | | RichardTaylor0 -
Block search engines from URLs created by internal search engine?
Hey guys, I've got a question for you all that I've been pondering for a few days now. I'm currently doing an SEO Technical Audit for a large scale directory. One major issue that they are having is that their internal search system (Directory Search) will create a new URL everytime a search query is entered by the user. This creates huge amounts of duplication on the website. I'm wondering if it would be best to block search engines from crawling these URLs entirely with Robots.txt? What do you guys think? Bearing in mind there are probably thousands of these pages already in the Google index? Thanks Kim
Intermediate & Advanced SEO | | Voonie0 -
Alexa site title shows as "302 Found" on search result pages
If you search for the site "ixl.com" in Alexa, for some reason, it's showing the site as "302 Found" instead of showing the website name, IXL. If you drill into that, it shows the site as ixl.com, but underneath that, it says "302 Found" again. Every other site I search for seems to show the site's name properly. I have no idea where it's getting this "302 Found" from. Does anyone know how to fix this? Here's a link directly to the search results page: http://www.alexa.com/search?q=ixl.com
Intermediate & Advanced SEO | | john4math0