Keyword before location: Do you notice a big difference in performance?
-
Frequently in Moz, I see that the keywords that use "KEYWORD LOCATION " have higher volume than "LOCATION KEYWORD." For example, "chinese food Austin" is 201-500, while "Austin chinese food" is 11-50. I'm interested in your experiences targeting one variation of this type of keyword over the other. Are you seeing that using the exact match matters? Even if the order of K+L versus L+K does matter, do you find that near matches, like "chinese food in Austin", work just as well? Concrete examples of performance would be fantastic.
-
Thanks for your reply. When you say that "the order of K+L or L+K on your page doesn't seem to limit that page's ability to rank for K+L (or K in L)," is this based on anecdotal evidence or your research? I'd be interested in both but the latter would be great. Sorry, I can't share the exact target, but "chinese food Austin" is a good example.
-
Hi Kevin,
Interesting question. I have some experience of ranking for meetup/event based keywords, and I have found that (based on exact match PPC bidding) K+L does get more traffic than the other way round. However, when it comes to organic results, the order of K+L or L+K on your page doesn't seem to limit that page's ability to rank for K+L (or K in L).
Is it possible to say the exact keyword combination you are targeting?
thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Location Links in Footer
Our business is in 10 cities. We offer identical services in each city, there's absolutely nothing different about the services we offer based on location. We have a contact page for each city with a bit of unique content (phone, address, photo of city, list of counties we service). It really would be a grey area to create subsites for each city and try to rewrite the service description content 10 times. However, we want to improve organic results. We of course have Google Places listings for each city. From an on-page SEO perspective, wouldn't it only have the possibility of benefiting, not hurting local SEO but add the city name linked to that city's contact page in the footer? I've seen arguments against it, and could see maybe if you were in like 50 cities instead of 10, but is there really any observed downside to doing that in the footer for every page? We can't title the difference service pages with the city name in the headings or page title, so at least we'd have anchor text in the footer.
Intermediate & Advanced SEO | | Wizkids9640 -
Hyphens in Keyword
Hi everyone, I was wondering if anyone had any experience of whether Google treats keywords with hyphens differently. One of my websites main keywords is 'buy to let', however all across our website it is referred to as 'buy-to-let'. People always search without the hyphens. I recently heard that Google may only treat us as a highly relevant match and not an exact match for this keyword. I was wondering if anyone had any experience of this, and what is the best course of action to take. Thanks
Intermediate & Advanced SEO | | brian-madden0 -
What's with the Keyword Apocalypse?
Hi, 9 of my tracked keywords have dropped by over 20 ranks since last week. The nastiest drops in ranking are by 36, 38, and 46 places. For the last month I have been chipping away at the duplicate content with 301 redirects and was expecting my keyword rankings to improve slightly as a result of this; not the opposite. I don't have any manual actions logged against my site and am at a bit of a loss to explain this sudden drop. Any suggestions would be most welcome.
Intermediate & Advanced SEO | | McCaldin1 -
Ranking better in different countries than in the UK
My URL is: www.geckonewmedia.comMy friend's site is being ranked in the top 10 in Google in countries such as Norway, Poland, Spain, Germany and France for the term "web design Edinburgh"The site is UK based and it's ranking on page 3 over here. I went into the webmaster tools and changed the location setting to UK on Monday this week as I thought that might be the issue. So far there's been no change.Can anyone help me out with the reason why it might be ranking so well abroad but not in the UK?Thanks
Intermediate & Advanced SEO | | geckonm0 -
Subpage ranking for homepage keyword
Hi all, May seem like a simple scenario and I might be missing something, but my subpage seems to be ranking for my main homepage keyword. The subpage PR is 28 and my domain authority is 17, how can I get my main home page to rank instead of the sub page (product page)? I want to stay away from exact match anchor text links, any suggestions?
Intermediate & Advanced SEO | | SO_UK0 -
Keyword Planner - Landing Page Results
When i enter a landing page (a site page) in Google KW Planner Tool it returns an interesting set of results that I would like help with please? The first few results are relevant to that page BUT then it shows KW results that are for any page of my site. The fact that its reporting on the whole of my site rather than just that page - does it matter? ie will google be able to work it out which is the target page vs links to the rest of my site through the site navigation? The site had been live since June 2013 and we struggle to get on Page 1 SERPs, for most of our top themes and i wondered whether this could be a contributing factor? Thanks Ash
Intermediate & Advanced SEO | | AshShep10 -
Google drop down - keyword gone, why?
Hi guys, i received traffic off a yearly based term, this year for '2013' i noticed it is nowhere near what the yearly term was for the year before. I believe that Google has stopped the yearly term appearing in a drop-down menu from a big volume related term, my question is how do they determine what goes in the drop down menu for related/relevant searches?
Intermediate & Advanced SEO | | pauledwards0 -
Places ranking for a non-locational phrase?
http://www.google.co.uk/search?ie=UTF-8&q=coach+hire&pws=0&gl=GB The link above takes you to a SERP for a general phrase with no hint of locations involved (Coach Hire). However oddly enough there is a single google places listing that has pooped up at #4. Liverpool Minibus Coach hire <cite>
Intermediate & Advanced SEO | | PPCnSEOwww.localcoachhireuk.co.uk/</cite> Now if this was "Coach Hire London" I would expect places, and indeed there is a list of places. But how do you get a places listing ranking for a phrase without a place name? Also of interest is the fact that this website doesn't even exist! It is a 301 redirect to another site. Google seems to be picking up the 301 since it shows the redirected site in the page snapshot and has no pages indexed for this domain. So an un-indexed site with a 301 redirect is #4 for the top phrase in this industry. I have no doubt that this will only be a temporary thing but it would be interesting to know how it was possible.
0