What Moz reports would you suggest running when pitching SEO services to a client?
-
What do you think the best Moz reports are when presenting SEO services to a client? I need to share reports that show where the opportunity is and where we will be prioritizing our effort. I'd like to hear what you would suggest given your experience presenting SEO to clients. Thanks in advance for your help!
-
I just thought of one report that's quick to run and always good to share.
1. Go into keyword explorer and change the drop down to root domain
2. Enter the client's domain and hit run
3. A new screen should pop up with the option to add more domains. Add one or two of his competitors in the field below his URL and hit the "compare sites" button
4. Take a screenshot of the resulting graphWhat's nice about this is that you're providing something visual you can talk to without overwhelming them with data. You can talk about the problem you see in this graph and how you can address it.
Hope that helps!
-
Hi Rupert, this is kind of a tricky question. The tools and reports provided by Moz are really meant to help provide SEOs with the knowledge to do their jobs, not so much as a sales tool. This means that the information you get from keyword explorer will be more useful during execution, and will be confusing to a prospective client whose familiarity with SEO is vague.
I would encourage you to use the tools that Moz provides to create a preliminary strategy, and only show the back end as an auxiliary. It's not important for them to walk away with a report that shows them a bunch of metrics, it's important for them to walk away feeling like you're the person that can do the job.
Ultimately as a consultant you're not just a mechanic turning wrenches. They have human problems that you need to address while presenting SEO services (a mechanical problem) to a prospective client. If they're the business owner for example you can ask directly, what do you think SEO will do for your business? What kind of timeframe are you looking for results? Is there any pressure to improve rankings in the near term? Asking these types of questions can often get to the root of another issue they're having, e.g. revenue is down the past quarter and they think SEO is a quick fix solution because they don't understand it takes time.
I've sold more SEO services and avoided more headaches by addressing these types of very human problems than I ever have by showing someone a report. In my above example (which was a real client), I addressed the client's need by redirecting them to another form of advertising that could generate quicker results (SEM) and still got the SEO contract. I used Moz to show how I gather intelligence on keywords and showcase my expertise. But I avoided going in depth or handing them anything during the initial consult.
There's an art to this that can't really be fleshed out in a forum, but there are a ton of books and courses out there on consulting. I can recommend Flawless Consulting by Peter Block. Fantastic book that will help you avoid bad deals and close more often just by being authentic and using your expertise appropriately.
I know this answers your question very indirectly, but I hope it's more useful. I didn't want to just tell you "spit out these reports and you'll be fine" because I've gone that route before and that business never stayed with me.
Good luck in your next pitch!
-
Here’s my suggestions:
1. Utilise Keyword Explorer to show them that there’s search volume for their products and services. This will show clients that it’s worthwhile investing in SEO.
2. Utilise the new Link Explorer to show that they need to continually build up high quality, relevant backlinks.
3. The on-page grader to show target pages aren’t up to scratch
4. You could even do a quick crawl and run the audit tool however you need to take each issue into context before mentioning anything to a client. This tool will help you convey their technical SEO health.
Personally for me, it’s that keyword report which is the most valuable to start with in the pitching stage as it really shows if an investment is feasible on their part.
When possible I also try and show where they are compared to competitors too.
Thats my two cents, hope it helps!
Cheers,
Casey
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Using Premium SEO Pack – Wordpress Plugin
Hello Im Using Premium SEO Pack – Wordpress Plugin and the plugin in a way tell me what i need to fix so my website get better ranking in SEO, but here in moz im getting an F when i rate my website Moz ask me to fix things that i already fix with the plugin http://imgur.com/bKdHhWL http://imgur.com/1sP0Jm0,bKdHhWL,0XvEPyY#2 what im doing wrong? 1sP0Jm0
Moz Pro | | dawgroup0 -
Moz crawl duplicate pages issues
Hi According to the moz crawl on my website I have in the region of 800 pages which are considered internal duplicates. I'm a little puzzled by this, even more so as some of the pages it lists as being duplicate of another are not. For example, the moz crawler considers page B to be a duplicate of page A in the urls below: Not sure on the live link policy so ive put a space in the urls to 'unlive' them. Page A http:// nuchic.co.uk/index.php/jeans/straight-jeans.html?manufacturer=3751 Page B http:// nuchic.co.uk/index.php/catalog/category/view/s/accessories/id/92/?cat=97&manufacturer=3603 One is a filter page for Curvety Jeans and the other a filter page for Charles Clinkard Accessories. The page titles are different, the page content is different so Ive no idea why these would be considered duplicate. Thin maybe, but not duplicate. Like wise, pages B and C are considered a duplicate of page A in the following Page A http:// nuchic.co.uk/index.php/bags.html?dir=desc&manufacturer=4050&order=price Page B http:// nuchic.co.uk/index.php/catalog/category/view/s/purses/id/98/?manufacturer=4001 Page C http:// nuchic.co.uk/index.php/coats/waistcoats.html?manufacturer=4053 Again, these are product filter pages which the crawler would have found using the site filtering system, but, again, I cannot find what makes pages B and C a duplicate of A. Page A is a filtered result for Great Plains Bags (filtered from the general bags collection). Page B is the filtered results for Chic Look Purses from the Purses section and Page C is the filtered results for Apricot Waistcoats from the Waistcoat section. I'm keen to fix the duplicate content errors on the site before it goes properly live at the end of this month - that's why anyone kind enough to check the links will see a few design issues with the site - however in order to fix the problem I first need to work out what it is and I can't in this case. Can anyone else see how these pages could be considered a duplicate of each other please? Checking ive not gone mad!! Thanks, Carl
Moz Pro | | daedriccarl0 -
SERPs ans SEO
I am trying to analyze my site to determine what we may be doing wrong as far as our site goes Ilike everyone else I suppose). In any event I have followed as much as I can from the Moz guideline and tools. We were ranking very well for quite some time and now..kaput. We have tried to make our site faster (using Google Page Speed ..the CDM for GOOGLE). We have also tried redoing out title and description tags to be more search and user friendly. Our site is very fast now...which is good. But we are still not seeing the rankings improvements that we had hoped for. We have built the site using WP and broke the template to make what we feel is an attractive site....used what we feel are the best plugins to capitalize....can anyone give us some feedback to let us know if we are just missing something here. We are RELEVANT to our industry...
Moz Pro | | AdsOnWheels0 -
Moz email is freezing Microsoft Outlook
When I try and open an email message from a Moz Q&A response, it hangs Microsoft Outlook for more than 30 seconds. Is anyone else having this problem?
Moz Pro | | ChristopherGlaeser0 -
Sub-accounts on Moz
Can you create sub-user accounts on Moz?... Ones which provide limited access to certain users like use of the tools or access to view rankings in a campaign without being able to edit anything??
Moz Pro | | Qology1 -
Where to learn SEO practices, especially local
I am looking to learn SEO as I know how important it is. I have basic understandings, but I don't know where to start, or what to add. my website is viralextent.com and apparently I'm not so good at ranking. I want to rank locally for "web design". I understand that I couldn't touch the national market right now as I can't even seem to grasp the local. I know everyone's time is valuable so I'm not looking for a free assessment. Where should I go to learn what I need to do next and kind of guide me through the process of becoming #1 for local? I am obviously an SEOmoz PRO member, where should I start here, or should I be looking somewhere else? Any direction would be greatly appreciated. Thank you.
Moz Pro | | crazydirthead0 -
New to the SEO game
Hello everyone! I am fairly new to this SEO game and it all seems a little overwelming. Let me tell you a little about my experience. I have been trying for a couple years to get the ranking up on my LawnAide site and it seems at times that I keep spinning my wheels. Ive been doing blogs getting links with high ranking sites and all the other stuff. But on the local search there are still smaller companies which lower ranking sites performing better that mine. This gets very frustrating. Is there any advise out there?
Moz Pro | | lawnaide0 -
Recommended Custom Reporting Tool?
Can anyone recommend a reporting system I can use to send reports to my clients based on their campaigns in SEOMOZ This appears to be a missing link in the program - Or as a newbie I just have not found it yet. Thanks in advance!
Moz Pro | | HGbiz0