Are you Able to keep 100% traffice when do domain redirect?
-
Let's say you consider re-branding and purchased a new domain, however, during past 3-5 years your page has got some content, CF, TF which appears to be quite good and not easy to build within a few mths.
GWT says if you do 301 redirect from the old domain then you should transfer 100% juice from the old domain as well as the juice from old external links to old domain to the new one
I did some Tech Seo improvements and while ago and my experience is GWT says one but life shows slightly opposite. This is a big thing with no Emergency exit so I have got some concerns.
What is your experience with that? Have you done any transfers if so what was the result?
Thanks in advance for your feedback
-
I agree with Gaston. The most important thing to do is to plan and execute carefully. In my experience, failures are usually caused when insufficient time and care has gone into planning, executing, testing the migration.
You'd also be wise to benchmark existing metrics and settings before pulling the plug. It'll streamline problem-solving should an issue arise.
This post is also helpful - https://searchengineland.com/take-back-lost-links-220462. It explains how to reclaim lost links when it's not obvious why rankings have dropped. It's possible you've lost backlinks that pointed to previous versions of the site that haven't existed for years and this post provides a step-by-step technique for reclaiming them.
-
Hi Aleksandra,
Yes, its completely possible to keep the traffic when migrations. Of course YOU MUST BE REALLY CAREFULL when migrating.
In my experience, i and my team hace succesfully performed site migrations with millions of visits per month and we only saw a drop in visits the first 3-4 weeks right after the migration.
There is a lot of information about successful migrations. If you are not in a hurry to migrate, take a look at these resources.
Even, if you are in a hurry to migrate, please, pretty please **TAKE YOUR TIME TO ANALYZE, **so nothing gets lost in the middle.
It happend to me and my team that migrations were done taking just a few considerations and we are facing a 10% lost in organic traffic in the last 3 months.Here those resources:
The Website Migration Guide: SEO Strategy, Process, & Checklist - Moz Blog
The Ultimate SEO Guide for Successful Web Migrations at #DigitalOlympus - AleydaSolis
Migration Best Practices - SMX London 2018 <- backedup by JohnMu in this tweetHope it helps.
Best luck.
GR
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Redirecting an Entire Website?
Is it best to redirect an old website to a new website page by page to like pages or just the entire site all at once to the home page of the new site? I do have about 10 good pages on the site that are worth directing to corresponding pages on the new site. Just trying to figure out what is going to preserve the most link juice. Thanks for the help!
Technical SEO | | photoseo10 -
I have a blog on a sub domain, would you move it to the rood domain in a directory?
I have a blog that preforms fairly well on a sub domain, but after reading a post that Rand made to the Q & A I am thinking about moving it to the main domain in a sub directory. What are your thoughts on this? Here are some stats on it. The blog currently gets about 5 x the traffic of the main domain. The domain is older, 2008 creation date. They pretty much register for the same keywords.
Technical SEO | | LesleyPaone0 -
One more redirect question
If there are two URLs like below: example.com/toys/batman-toys
Technical SEO | | IceIcebaby
example.com/birthday/batman-toys Both have the exact same everything, except URL key. The first example ranks for all KWs and search terms in the SEs. Does having the second page hurt my ranking potential for the first page? Should I redirect the 2nd page to the first or just leave it? As always, thanks for your help.0 -
301 redirect of one site version to new domain
Hello all. I today have domain.com that has 10 language versions and the structure is by folders: domain.com/ru/
Technical SEO | | Gregos
domain.com/pl/ etc. Soon I plan redesign,new CMS and I plan to register 9 new ccTLDs. My question is: Can I 301 redirect domain.com/ru/ to domain.ru without having some bad effect on domain.com? I mean,the main domain,com is not going to be affected by permanent redirect of one url to completly new domain right?0 -
301 redirect domain to page on another domain
Hi, If I wanted to do a 301 permanent redirect on a domain to a page on another domain will this cause any problems? Lets say I have 4 domains (all indexed with content), I decide to create a new domain with 4 pages, one for each domain. I copy the content from the old domains to the relevant page on the new domain and set it live. At the same time as setting the new site live I do a 301 permanent redirect on the 4 domains to the relevant pages on the new domain. What happens if Google indexes the new site before visiting the redirected domains, could this cause a duplicate content penalty? Cheers
Technical SEO | | activitysuper0 -
301 redirect issues
Hi all, I'm hoping someone will be able to help me with an extermley frustrating problem with 301 redirects in .htaccess. Basically I'm trying to redirect some old pages (from our old website) that stil rank to the new equivilent. For example - old url = www.domain.com/frames/news/company-news/news-reader.php?newsStoryID=395 New www.domain.com/news/article-title I've tried the simple redirect 301 /frames/news/company-news/news-reader.php?newsStoryID=395 http://www.domain.com/news/article-title But this doesnt work. I've also tried - RewriteEngine on
Technical SEO | | EclipseLegal
RewriteCond %{QUERY_STRING} ^newsStoryID=395$
RewriteRule ^/news-reader.php$ http://www.domain.com/news/article-title/? [L,R=301] Could anyone help? I've followed lots of tutorials that all match the above but it just doesn't work! The only other thing within the htaccess file is from wordpress for pretty permalinks - BEGIN WordPress <ifmodule mod_rewrite.c="">RewriteEngine On
RewriteBase /
RewriteRule ^index.php$ - [L]
RewriteCond %{REQUEST_FILENAME} !-f
RewriteCond %{REQUEST_FILENAME} !-d
RewriteRule . /index.php [L]</ifmodule> END WordPress Many thanks in advance!0 -
Redirect
How do I redirect this url: http://www.example.com/img/head/beauty-spa.jpg" width="114" height="50" alt="image"/></a> </div> <div class="c0 r"><a href="/m/imgres?q=short+holiday+treatments Thank you for your help.
Technical SEO | | petrakraft0