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  4. UTM parameter problem

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UTM parameter problem

Reporting & Analytics
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  • conversal
    conversal last edited by Jun 13, 2018, 5:03 AM

    Hi guys,

    Google Search Console gives me an error on these pages:

    info:https://www.conversal.be/?utm_content=bufferbaaa4&utm_medium=social&utm_source=plus.google.com&utm_campaign=buffer

    info:https://www.conversal.be/?utm_content=bufferece3f&utm_medium=social&utm_source=plus.google.com&utm_campaign=buffer

    I see there's an UTM tracking in the URL from Google+. We do have an account there but I don't see how this might give an error.

    Is this hurting our ranking score? How can we solve this?

    1 Reply Last reply Reply Quote 0
    • Martijn_Scheijbeler
      Martijn_Scheijbeler last edited by Jun 14, 2018, 4:38 AM Jun 13, 2018, 6:26 PM

      NO, this is not hurting your ranking score. UTM parameters are being used for tracking purposes but won't have any influence on the pages. If you want to be absolutely sure about this you can do two easy things:

      1. Tell the crawler in Google Search Console that these parameters don't influence anything, you can read more about it here.
      2. Use canonical tags, which you already seem to have, so you should be good.
      1 Reply Last reply Reply Quote 1
      • Nigel_Carr
        Nigel_Carr last edited by Jun 14, 2018, 4:38 AM Jun 13, 2018, 10:03 AM

        Hi Conversal

        You have the root URL https://www.conversal.be/ set as your canonical so just ignore these spurious errors. Google knows that this is your page, it just pops up the odd anomaly now and again. It is not affecting your site's indexation or ranking.

        There is a little more help here: https://www.terminusapp.com/blog/7-faqs-about-utm-parameters/

        Just don't use them yourself anywhere!

        I hope that helps

        Regards Nigel

        1 Reply Last reply Reply Quote 1
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