Do the back-links go wasted when anchor text or context content doesn't match with page content?
-
Hi Community,
I have seen number of back-links where the content in that link is not matching with page content. Like page A linking to page B, but content is not really relevant beside brand name. Like page with "vertigo tiles" linked to page about "vertigo paints" where "vertigo" is brand name. Will these kind of back-links completely get wasted?
I have also found some broken links which I'm planning to redirect to existing pages just to reclaim the back-links even though the content relevancy is not much beside brand name. Are these back-links are beneficial or not?
Thanks
-
Hi VT,
Keep in mind that when page A is linking page B (either internally or externally) it is the first link to page B that shows up in the html of Page A that lends any link juice to page B. The rest don't count for anything as far as SEO. Often that link is in the menu or breadcrumbs, rather than in the page copy. That said, while it's nice to keep the anchor text to internal resources tight, the ultimate impact of that anchor text on internal resources isn't that great.
-
Hi vtmoz
In my opinion, anchor text is not so important in these days, brand / domain / image / visit our website are good anchors. What it's really important is to have some of the links with the exact or similar anchor of the keywords you want to rank, and the rest of natural anchors.
About the page content or context content, the more related it is to the linked page, better. If the content relation is very low, it could still be a good link depending on the reputation of the linking website. The more reputation the linking site has, you need less content relation from it to be a "good" link.
Obviously, the link will be better where it has more content relation and the linking site has more reputation.
About the broken links you are planning to redirect, I would have to see the links, but unless they are backlinks from spammy sites, they should not harm your SEO. Maybe they just have little positive impact, but you don't have nothing to lose doing this.
Hope that helps, best wishes!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it necessary to have unique H1's for pages in a pagination series (i.e. blog)?
A content issue that we're experiencing includes duplicate H1 issues within pages in a pagination series (i.e. blog). Does each separate page within the pagination need a unique H1 tag, or, since each page has unique content (different blog snippets on each page), is it safe to disregard this? Any insight would be appreciated. Thanks!
Algorithm Updates | | BopDesign0 -
Studies showing that social sharing does/doesn't affect rankings?
I'm currently researching this area in order to show to a client that social shares aren't as valuable for SEO as they might think. Can anyone point me in the direction of the best studies done on this topic? Thanks in advance!
Algorithm Updates | | QubaSEO0 -
Its the 21st April, and my non responsive page is still ranking the same ?
Hi, As you know the new algorithm is due today, can anybody confirm why my site wouldn't appear to be affected as yet? Cheers
Algorithm Updates | | CFCU0 -
Does it impact over ranking of any website if their same content being used some other external sources
Hi Moz & members, I just want to make sure over website www.1st-care.org , does it impact over ranking this website if the same content (of about us or home care services) being used some other external sources or local citations places. Do those published same content create any ranking drop issue with this website's and making its content strengthen week? . As I was on 9th position in Google.com before, now it has slipped to 29th position. WHY? is there content issue or anything else which i am not aware.
Algorithm Updates | | Futura
See the content used:
Home page content
About us page content Regards,
Teginder Ravi0 -
Direct Domain Name Anchor Text Spammy Links
Hello! I have a website that has been hit with around 120-150 spammy bookmarking sites which I believe are just scraping content from one another or were added by someone that was hired earlier or maybe some other action, but that really doesn't matter. My question is whether I should be worried about that many domains linking to the site in question with anchor text that is "www.domainname.com" and linking to the domain itself? I have done quite a few researches on this issue and the general conclusion is these don't help, but they don't hurt your rankings either. I wanted to hear from the SEOMoz community about it though. My opinion is Google doesn't take them seriously and we shouldn't worry about them, try to take them off and we should simply work on our content, guest posts, produce our generally great deals on our services and move on. Thanks!
Algorithm Updates | | Njave_MCP0 -
AS we using the keyword related to our link but we are not listed in first page of Google search
AS we using the keyword related to our link but we are not listed in first page of Google search, but our competitors using the same keyword , they are listing in first page. how we can short this problem and get into first page on search
Algorithm Updates | | krisanantha0 -
Why would Google read different pages to rank for a keyword?
I have noticed a large drop in a number of keywords in the latest rankings report. I have checked the results on the 'Ranking History Graph' and it appears that Google is reading different pages for the specific keyword and therefore, giving large fluctuations in ranking dependant on the page from week to week. Why would this be happening?
Algorithm Updates | | Benjamin3790 -
Any way to tell if a link has been devalued?
I have some listings in lawyer directories some of which have very hig PR , links, traffic, etc. For example, www.nolo.com, I know that Google has more or less recently devalued a lot of directory links. I would assume that a monster site like nolo would not be one of those, but does anyone know any way to tell? Paul
Algorithm Updates | | diogenes0