Structured data? Confused
-
I understand the basic concept of structured data (guiding engines onto how to view the content) but how do I implement this?
After creating a product page with images, content, links, etc. What do I do to make sure we are good on all the different structured content types? Is there a tool to make it happen?
Sorry for not understanding it...
-
Hi There,
Also depends your needs for the markup. Do you have reviews and are looking for the average rating to be display in SERPs? Do you have events that you want listing?
The tool listed above by Sean, is one I use quite a lot and if you use wordpress you can just take the code to the end of the page/post in the source code.
Regards
Neil
-
I have been basically adding the JSON markup at the bottom of the body on my content.
https://developers.google.com/search/docs/guides/intro-structured-data
The Helper guides you through generating it:
https://www.google.com/webmasters/markup-helper/u/0/?hl=en
And lastly make sure you run it through the tester to ensure there isn't any errors:
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
URL structure for am International website with subdirectories
Hello, The company I am working for is launching a new ecommerce website (just a handful of products).
Intermediate & Advanced SEO | | Lvet
In the first phase, the website will be English only, but it will be possible to order internationally (20 countries).
In a second phase, new languages and countries will be added. I am wondering what is the best URL structure for launch: Start with a structure similar to website.com/language/content (later on we will add other languages than english) Start with a structure similar to website.com/country/content
3) Start with a structure similar to website.com/country-language/content (at the beginning it will be all website.com/country-en/content) What do you think? Cheers
Luca0 -
Whats the best way to structure my site?
Hi All, Hope everyone is well. I have a hypothetical and would love some experts advice. For a product like a corporate credit card what's the best URL structure to get the most out of SEO. Assuming the Page Title is Corporate Credit Card (unless this isnt the best idea? However the product is called the "corporate credit card" ). The reason this is trickier than I thought is because they say the rule of thumb is to use the plural of everything for best SEO. However I have pluralized the sub page "credit cards". www.website.com.au/products/credit-cards/corporate 2) www.website.com.au/products/credit-cards/corporate-credit-card 3) www.website.com.au/products/credit-cards/corporate-credit-cards If someone were to search for corporate credit cards would option 1&2 show up correctly? Would moz rank this as an "F" ? Thanks everyone! Dave
Intermediate & Advanced SEO | | CFCU0 -
Should I change my permalink structure?
Hi guys, hope you've had a manageable working week. Just after some advice! What would you think to changing the permalink structure of an already established entertainment website so that the category and postdate also appears in the URL, i.e "2014-01-01/news/this-is-the-post"? I have done it before without thinking about all the crawl errors it would cause and quickly reverted everything. However, I am now eager to get listed in Google News (don't worry, this isn't the only reason to change the URL) and think it might help things overall. Thoughts? Worth the effort or a pointless exercise?
Intermediate & Advanced SEO | | Whittie0 -
How important is the HTML structure for on-page/on-site SEO?
To be more specific, say a page layout has Header, Body, Left Sidebar, Footer sections. Which layout from the following options is more SEO-friendly? Header > Body > Right Sidebar > Footer Body > Header > Right Sidebar > Footer Does it make a big difference to code HTML so that the the copy of the body appears in front of all other sections when spiders crawl a website? Is it worth taking extra steps to make this happen? I am asking this question because our site has a header navigation with a lot of dropdown menus. So I assume that this is "noise" for spiders as it pushes the main content of the page down. Please bear in mind that the question is more geared towards how search engine see the page rather than how it appears to the end user as layout can be controlled by CSS.This question also assumes that all other on-site SEO best practices are followed for both options.
Intermediate & Advanced SEO | | Saugar0 -
Website structure question - linking to categories?
Hi there, I have a video website (user uploaded clips) which are sorted into 75 categories. Now, these categories have their own pages and 90% of the traffic comes from the category keywords. All 75 categories are linked from the homepage (which is obvious, right?) AND from all video pages. Now, my question is: from SEO point of view, it is OK to link to categories from the video pages, too? I am in doubt here because: 1. I tend to think it is OK because I get a lot of traffic for the category keywords. 2. I tend to think that isn't OK because I get almost no traffic for the video pages. Any thoughts? Thanks.
Intermediate & Advanced SEO | | jasmin280 -
Google Trends - API? Anyone Using This Data?
I'm looking for a way to track change in search volume for dozens or hundreds of keywords but Google Trends doesn't have an API as far as I can tell. Does anyone know of a good tool or method of extracting large amounts of data from Google Trends?
Intermediate & Advanced SEO | | wattssw1 -
Canonical Tag Uses Source Title and Meta Data?
When optimising a regional same language micro site within a sub folder of a .com it dawned on me that our use of the hreflang and canonical meta elements will render individual elements such as H1 and title obsolete. As a canonical tag takes the canonical source title and meta right? It would still have value in optimising localised headings though? Appreciate any thoughts, suggestions (o:
Intermediate & Advanced SEO | | 3wh0 -
URL Structure - Keywords vs. Information Architecture/Navigation
I'm creating the URL structure for an ecommerce site and was wondering if it's better to structure my URLs according to the most popular way people word their key phrases or by what makes most sense from a navigation perspective. Let's say I'm selling clothing (I'm not, just an example). I want the site to be open enough so a user can navigate by Person Type (Men's, Women's, Children's), Clothing Type (Shoes, Shirts, Hats), and Brands (Nike, Reebok, adidas). My gut and past experience say to structure the URLs from the least specific to the most specific: mysite.com/mens/shoes/nike But I know "men's Nike shoes" is searched for more than "men's shoes Nike", which would render this URL: mysite.com/mens/nike/shoes I know mysite.com/mens-nike-shoes would be best, but the folders setup is what I have to work with. So which is best for SEO? URLs that play to the structure of the most searched for key phrases? Or URLs that follow the information architecture/navigation of a site? Nate
Intermediate & Advanced SEO | | rball10