Essential to Have a Blog to Rank Well?
-
I have noticed that several competitors that rank very well rarely update their blogs, www.42floors.com for instance.
We are redesigning our commercial real estate Wordpress website in the hopes of improving traffic, ranking and conversions.
How critical is it to invest resources on creating and categorizing blog posts? Is frequently updating a blog post less necessary in late 2018?
Curious to hear how much effort we should take to create new blog content and whether or not it will assist us in a competitive niche.
Thanks,
Alan
-
Yes, you often you will need a blog to improve your companies seo, and you do need to write high-quality white hat content marketing regularly.
-
Hi there!
In my personal and professional opinion, either have a blog or you dont. If you have, you must destine the resources needed and be part of the strategy. Having a content site just for the sake of having it is useless and can tell users that you dont care and/or that you are lazy with other parts of your products/services.
There is no experiment (to my knowledge) that proves the need of a blog to rank well in the principal keywords.
Usually, blogs or content sites are a part in a big content strategy, where you can target other more semantic and/or answer questions about your products. I'd like to think it as you are creating a conversion funnel, where blog posts, content in other sites or any content is somewhat convincing users about your products/services.
Having a correctly structured content site (or blog) could help somehow through internal linking to express more clearly the anchor/keyword intent for some specific pages. Also, always consider that if you can attract users a little interested in some of your products, you are getting a share of visibility that you didnt have without the content site.Hope it helps.
Best luck.
GR
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why my site not ranking
Hello everyone, can anyone suggest me, where i am having problem in my site www.suntechengineers.com, i know content is less,
Intermediate & Advanced SEO | | poojathakar
but any other things that i am missing in my site? Is There any on page query please let me know, i need urgently getting up this,please help thanx in advance0 -
Ranking problems with international website
Hey there, we have some ranking issues with our international website. It would be great if any of you could share their thoughts on that. The website uses subfolders for country and language (i.e. .com/uk/en) for the website of the UK branch in English. As the company has branches all over the world and also offers their content in many languages the url structure is quite complex. A recent problem we have seen is that in certain markets the website is not ranking with the correct country. Especially in the UK and the US, Google prefers the country subfolder for Ghana (.com/gh/en) over the .com/us/en and .com/uk/en versions. We have hreflang setup and should also have some local backlinks pointing to the correct subfolders as we switched from many ccTLDs to one gTLD. What confuses me is that when I check for incoming links (Links to your site) with GWT, the subfolder (.com/gh/en) is listed quite high in the column (Your most linked content). However the listed linking domains are not linking at all to this folder as far as I am aware. If I check them with a redirect checker they all link to different subfolders. So I have now idea why Google gives such high authority to this subfolder over the specific country subfolders. The content is pretty much identical at this stage. Has any of you experienced similar behaviour and could point me in a promising direction? Thanks a lot. Regards, Jochen
Intermediate & Advanced SEO | | Online-Marketing-Guy0 -
Rankings and keywords
I have a site www.firewall-cs.com that I have been working on for 4 months. The first 2 months the keywords were going up and then...dropped like a rock! We didn't build the website, but it is a Wordpress site so I can make some changes. For the keywords that have "IT" in them, we haven't been able to recover. It's like Google isn't even reading the home page. The home page slider has the H1 in it and has 3. I have told this to the client. Plus there isn't a lot of content on the page. Is the H1 issue enough for the word "IT Support Orlando" to not rank? Any suggestions would help! Thank you.
Intermediate & Advanced SEO | | ClickIt0 -
Bing and Yahoo Ranks work, google ranks not happening
Bing and Yahoo Ranks work, google ranks not happening please help
Intermediate & Advanced SEO | | Djdealeyo0 -
What is the best way to rank well in two countries simultaneously with only one CCTLD
I have a .co.nz website and would like to rank on .com.au without setting up a new country specific website for .com.au. What is the best way to do this ?
Intermediate & Advanced SEO | | SteveK640 -
Does Google prefer Wordpress Blogs?
In creating a regular brochure website such as one for a dentist or doctor, do you see any SEO benefit to having it based in a Wordpress blog? I do see the SEO benefit of having an actual blog on the site and continually updating that, but simply using the Wordpress platform as a CMS - does that give the site any benefit? If there is a benefit, is there a way to duplicate that advantage without going through the trouble of creating a Wordpress template for the site? Maybe just publishing a sitemap.xml, and feed, etc? Thanks! Tom
Intermediate & Advanced SEO | | TomBristol0 -
I need some blogging advice please!
My name is Matthew and I am a new PRO member and founder of my own Internet marketing company in KS. So far I love the interaction and tools and functionality of seomoz. I am a true student of seo and love the subject. My dilemma is I know a blog is an important piece of any good seo campaign but I know very little about HOW to blog well......this is my new site and blog page. I only have a couple articles so far but many more planned. http://sawwebmarketing.com/seo-blog/ When I read an article that would be particuarly beneficial for my visitors can i post or share that on MY blog (giving the author the credit of course) without google thinking its duplicate content? is there anything specific I need to do with my blog for google to "see" the new, fresh content that is being added to the site? I have seen "tagged" items at the bottom of some blogs. Is this important? Some blogs will have a word or string of 2-3 words that are a link to a specific website. Does this help me or just them or just people reading the blog? **All I know is articles I write need to be relevant to my site and interesting and ORIGINAL and of benefit to my site visitors. ** Any advice that would help insure my blog articles get me all the juice they can would be GREATLY appreciated! Thank you in advance! Matthew ps - my site only went live a couple days ago so I am still working on a few onpage items but ANY feedback about the site itself would be spectacular! Have a GREAT weekend!
Intermediate & Advanced SEO | | Mrupp440 -
Well Ranked National Site - Need Local Rankings
We are a virtual company doing business in 30 states nationwide. All our business is done via the phone, fax, email and express mail. Back in 2008 I optimized our small 8 page website for our key terms and was able to rank the site #1 nationally for our main keywords. (I did a 6 month consulting gig for the company). The site remained #1 in Google until last year when some serious competitors entered the space and knocked us down to the middle of page one. Then with the Panda update #1 & #2 we have seen our traffic drop 50% mostly due to not receiving the City + Keywords rankings any more. I have now been hired full time to bring us back but my question is this Do I need to build out city specific pages on the existing website? Do I need to buy keyword specific domains and create microsites? Do a combination of both? I would love to do both but I have to prioritize my efforts. Any thoughts would be great.
Intermediate & Advanced SEO | | FidelityOne0