Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Prices Showing for products in SERPs - organic CTR reducing
-
Hi,
I've been looking at a clients site and Google is pulling the prices of the products (for some not all) and the pages that rank have started to have a lower organic CTR.
Does anyone know how I can control what prices show in the SERPs? There is no Schema on the site to display this and the price is not in the meta title or description - it's just appearing on some pages - it's not uniform across the site?
Any ideas?
Cheers
B
-
If you have a kickass price, SHOUT it in the <title>tag.</p></title>
-
Hi B,
Sounds like you have pages that get enough organic traffic that Google is pulling the price data, without schema markup, from the page content. If this info is clearly marked the google bot can pull it from content and associated with the search results. By adding schema you can take some control over this, but if the information you mark up with schema doesn't match what is on page it is a pointless exercise and will be ignored.
Out of curiosity has the conversion rate on these pages increased? I only ask because a reduction in CTR from organic search could indicate that you are getting more qualified traffic and a higher conversions rate would be an indicator. Basically having the price in the search results means there is no surprises for the potential customer when they click thru.
Posting the URL will help us troubleshot if you are comfortable with that.
Mike
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Product Descriptions (SEO)
So I would like a few opinions. How long should a product description be? Enough to get the point across? 100 words? 800 words? Over detailed? Any advice would be appreciated.
On-Page Optimization | | mattl990 -
SERP Hijacking/Content Theft/ 302 Redirect?
Sorry for the second post, thought this should have it's own. Here is the problem I am facing amongst many others. Let's take the search term "Air Jordan Release Dates 2017" and place it into Google Search. Here is a link:
On-Page Optimization | | SneakerFiles
https://www.google.com/#q=air+jordan+release+dates+2017 Towards the bottom of the page, you will see a website that has SneakerFiles (my website) in the title. The exact title is: Air Jordan Release Dates 2016, 2017 | SneakerFiles - Osce Now, this is my content, but not my website. For some reason, Google thinks this is my site. If you click on the link in search, it automatically redirects you to another page (maybe 302 redirect), but in the cache you can see it's mine:
http://webcache.googleusercontent.com/search?q=cache:qrVEUDE1t48J:www.osce.gob.pe/take_p_firm.asp%3F+&cd=8&hl=en&ct=clnk&gl=us I have blocked the websites IP, disallowed my style.css to be used so it just shows a links without the style, still nothing. I have submitted multiple google spam reports as well as feedback from search. At times, my page will return to the search but it gets replaced by this website. I even filed a DMCA with Google, they declined it. I reached out to their Host and Domain register multiple times, never got a response. The sad part about this, it's happening for other keywords, for example if you search "KD 9 Colorways", the first result is for my website but on another domain name (my website does rank 3rd for a different Tag page). The page I worked hard on keeping up to date. I did notice this bit of javascript from the cloaked/hacked/serp hijacking website: I disabled iFrames...(think this helps) so not sure how they are doing this. Any help would be greatly appreciated. Note: I am using Wordpress if that means anything.0 -
Product Colour Variation and Canonicals
Hi there, We are currently doing an SEO audit of an ecommerce website and we ar eunsure on the best practice in terms of using canonical link tag for some product variations. An example is that the company has a product with two colour variations: Black and Tan. These are for the same product and have 99% the same content. Within the content of the page the colour is the only thing that changes (along with the meta information and imagery of course). My question is should we choose one product and canonically link back to that one i.e. Black is the main product and we link Tan back to this via a canonical link? Many thanks in advance.
On-Page Optimization | | yousayjump0 -
Prices in title tag
At our ecommerce site adwords ads generally perform a lot better when the product price is included in the ad title. Does anyone here have any experience and data on CTR with including product prices in title tags of product / category pages?
On-Page Optimization | | ese0 -
Important keywords in product names
Hi! among other we sell motorcycle clothing, which you can buy as a set (both jacket and pants) or single piece. Currently we name the products with the labeling in the beginning, e.g: Motorcycle pants R2000, Motorcycle jacket R2000, Motorcycle kit R2000 Motorcycle pants R4000, Motorcycle jacket R4000, Motorcycle kit R4000 This is causing keyword stuffing and cannibalization in the category pages as all the product names include important keywords. On the other hand it would be beneficial to keep the labeling in the name for search queries for the exact product. What be your recommendations? I tend to take the labeling away.
On-Page Optimization | | RomiSverige0 -
Different page for each product colour?
Hi Guys, I've just read an ecommerce article that suggests it's a good idea to have a different page for each colour that the product comes in. However surely this will mean duplicate content? What are your thoughts? Have you put this tactic into motion and how did it go? Thanks, Dan
On-Page Optimization | | Sparkstone0 -
One site with one product or multi product website
Lets suppose that i have 10 NICHE products under me. Should i make one site for each product or one site overall. If i make 1 site for each product i get several advantages Domain name has keyword Title tags etc will be dedicated to one keyword only. Disavantage - Backlinking for each domain will become tougher. Advantage of one site onl Good management Seo / backlinks becomes easier Blogging to attract traffic becomes easier Can target a lot of keywords through business blogging Disadvantages Can become messy with unimportant keywords gaining importance. SO WHAT DO YOU THINK??? One site per product or One site for all products?
On-Page Optimization | | hith2340 -
Alt tag matching product titles - e-commerce
Hey all, Just wondering if it is ok to match the alt tag to product titles. Imagine an e-commerce site that lists a whole lot of products on any one page for any one category. Each product listing has a thumbnail image beside it. The easiest way to implement this dynamically is to use the product title for the alt tag. Anyone had any experience with this? Is it overkill / spam of keywords - given that the product title is repeated. Our current situation is that our alt tags are simply blank or say 'photo' which is no good, and we have hundreds of thousands of pages. Cheers, Croozie
On-Page Optimization | | sichristie0
