Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Video titles and descriptions
-
Hi everyone,
I have a question about embedding videos on a website: if you optimize the title and description for the video in Youtube, will these be taken into account for the ranking of the page where the video is embedded? Or will only the Youtube link for the video show in SERP's, instead of the page itself?
I've read in a post of Phil Nottingham that it's usually not a good idea to embed a Youtube video on your own site, but use Wistia instead, exactly to avoid cannibalisation of your own rankings. Is this correct?
Thanks!
-
I wanted to say that Vijay's answer was fantastic! To add to it - you do want to keep a close eye on if the video adds to the time on site or no once you add it to the page. Some videos may actually do more harm than good with time on site and conversion.
Thanks!
-
Hi There,
If you are trying to get direct SEO value from Youtube video by virtue of embedding it on the website then Phil's moz post already explains why it will get value on youtube listing itself and not on your website.
However, the purpose of the video to be available on the website is more important. Whether the video compliments and supplements the website content, that would determine whether you are able to derive the real SEO value from the embedded link. To put it simply, if people would be interested to watch the video on your website that would increase the time spent on the page and benefit your website's purpose and also its SEO.
I hope that helps.
Thanks,
VJ
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Company Name in Home Page Title? If and Where?
My guess is you want to do the {title} | {company name} format as I would suspect Google gives slightly more weight to the words at the beginning of the title? (This is assuming your company name isn't a generic word or you are specifically trying to rank your home page for your company name when it isn't ranking well already) But what about cases where you have like 5 or 6 keywords that are really important and used in the title gives you like 50 characters and your company name pushed it up to like 65 increasing the chance Google will use some other source to list the name of your home page in the search results? Obviously one can experiment, but wondering what the general consensus is - long keyword title, or longer title with company name? The company name can be included in the meta description and the domain name of the url displayed also gives the indication to the company. But maybe the algo "respects" long itles that have company name more than ones without as then it looks more like a keyword stuffing title? So many factors to consider. Yes - on page SEO isn't just about the title, but for this thread I'm just talking home page title.
Intermediate & Advanced SEO | | Wizkids9641 -
Embedding Video for SEO? YouTube, Vimeo, or Wistia?
I believe Vimeo has the advantages of being able to embed your video on your website without advertising and the ability to brand the player with your company name. Can't do that with YouTube. However obviously Google give a bit more weight to YouTube videos in search results. But I'm talking about ranking the website, not the video. If the objective is to provide the biggest boost to the website's ranking (not the individual video), is it best to embed the YouTube video or can you post the video on both YouTube, Vimeo, and Wistia and embed the Vimeo or Wistia video? My gut feeling is that Google would see the direct linkage between the video on YouTube and the website it's embedded on and potentially that would have (albeit probably small) more benefit in the website's ranking than embedding the Vimeo or Wistia video? HOWEVER, re the SEO claims on this Wistia page true? Would the best strategy be to use Wistia for embedding and then also post the videos on a YouTube channel for maximum exposure? From Wistia: _Vimeo, like YouTube, is a powerful domain for SEO, but when you host your videos on these platforms, you are not doing your website's SEO a favor. When you upload your video to Vimeo or YouTube, the search engines are indexing the original url, not your website's. In contrast, when you embed a Wistia video on your website, your website gains all of the SEO benefits. Vimeo videos are ranked to drive traffic to Vimeo to keep users on their platform. Wistia videos drive traffic to your website—not ours._
Intermediate & Advanced SEO | | Jazee1 -
Do I need to put the company name in the SEO Title box in Yoast?
I am optimizing Title Tags for a WP site. I am getting ready to add keywords to the Yoast SEO. I noticed the long company name is currently the Title Tag - I choose 2-3 keyword phases per page- what do I do with the long business name? In my own site I can post up 70 characters of keywords in the Title box and my company name appears after a pipe in the browser with my the keywords ahead of it? As Follow on my Site: Title, Tilte, Title - Company Name. Thank you! Joe
Intermediate & Advanced SEO | | Joseph.Lusso1 -
Should I use **tags or h1/h2 tags for article titles on my homepage**
I recently had an seo consultant recommend using tags instead of h1/h2 tags for article titles on the homepage of my news website and category landing pages. I've only seen this done a handful of times on news/editorial websites. For example: http://www.muscleandfitness.com/ Can anyone weigh in on this?
Intermediate & Advanced SEO | | blankslatedumbo0 -
Is there any benefit of having a .tv tld instead of a .com for a video centric website?
We are launching a video dense website. Is there any evidence that having a .tv tld can help with video optimization? We are trying to find proof that Google looks at a .tv tld favorably for video SEO as opposed to a .tv website.
Intermediate & Advanced SEO | | VanguardCommunications0 -
Does City In Title Tag Inhibit Broader Reach?
I use our city/state in the majority of our title tags and consequently we do very well locallly for the majority of terms on our ecommerce site. I'm wondering however, if this "localized" optimization will inadvertently affect our keyword rankings outside of our city/state? If a keyword query does not include our city or state, would Google interpret our titles as less relevent and therefore move other results ahead of ours? The city/state is last in the string on the title: Blue Widgets - Our Company in City, State Thanks for any insight.
Intermediate & Advanced SEO | | AWCthreads0 -
Why SEOmoz says to keep title tag not more than 65 character?
Why SEOmoz says to keep title tag not more than 65 characters? I have this question that what is the disadvantage if my meta title is 150 character? Why everyone focus in keeping it short ? If i put all my important keywords in starting of title tag say in first 65 characters and keep the title 100-150 character how can it hurt my website? Google will consider 65 character, right but it won’t penalize me for having 110 character then please explain Why we focus so much… 🙂 I know i used too many why 🙂 just to tell i am nt a lawyer 😉 just trying to act like one 🙂 , just kidding.
Intermediate & Advanced SEO | | ShashankGupta0