Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Impact of keyword/keyphrases density on header/footer
-
Hi,
It might be a stupid question but I prefer to clear things out if it's not a problem:
Today I've seen a website where visitors are prompted no less than 5 times per page to "call [their] consultants".
This appears twice on the header, once on the side bar (mouse over pop up), once in the body of most of the pages and once in the footer.So obviously, besides the body of the pages, it appears at least 4 times on every single pages as it's part of the website template.
In the past, I never really wondered re the menu, the footer etc as it's usually not hammering the same stuff repeatedly everywhere.
Anyway, I then had a look at their blog and, given the average length of their articles, the keyword density around these prompts is about 0.5% to 0.8% for each page. This is huge!
So basically my question is as follow: is Google's algorithm smart enough to understand what this is and make abstraction of this "content" to focus on the body of the pages (probably simply focusing on the tags)?
Or does it send wrong signals and confuse search engine more than anything else?
Reading stuff such as this, I wonder how does it work when this is not navigational or links elements.
Thanks,
GNote: I’m purposely not speaking about the UX which is obviously impacted by such a hammering process.
-
It doesn't rank well at all no. But there is a myriad of other problems making it tricky to understand the impact of that one.
<1% is not keyword stuffing indeed but if the keyword targeted and the "noise" created by the prompts and call to actions all over the place is of a comparable volume, what does it tell Google?
-
does the website rank well for the terms its targeting? if so, don't think google is confused.
<1% is not keyword stuffing and unlikely to trigger any flags.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to Incorporate Awkward Keyword Phrases
Certain keywords are good choices for my website (high CTR, low difficulty, high volume), but they would be very awkward to use in my website content. For example, "therapist near me" is a popular search term, but it would be very strange for me to use those words in that order in my content (I am a therapist). Any thoughts about this are welcome.
On-Page Optimization | | LPantell0 -
What heading tag to use on sidebars and footers
Hello, I have some awareness of how to use H1, H2 and H3.
On-Page Optimization | | kowston
H1 only once per page as the main page heading.
H2's should be subheadings, H3's are sub-sub headings of the and so on.
This structure gives hierarchy and opportunities to use additional keywords in an order of priority. I can clearly understand how this would work in an article but what about other content on the page such as global/frequently repeated elements like sidebars and footers? I see sites - and in particular, I have examed SEO focused sites - that use H3, H4 and H5 in these instances seemingly giving themselves scope to use at least H2 tags as part of the page content and break out of the structure hierarchy when dealing with sidebars and footers. I suppose this could signal theses headings are sections of the page that are less relevant than the main article content but that is just an assumption. I don't know what is correct.0 -
Using a hyphen in title tags and the impact of spaces
Hi I am trying to arrive at a best practice template for a title tag for my organization so does the following template still holds Primary Keyword - Secondary Keyword | Brand Name will anything be impacted if I eliminate the spaces between the hyphen, will search bots be still able to treat the first one as a priority and the second as the secondary? Primary Keyword-Secondary Keyword | Brand Name thank you
On-Page Optimization | | lina_digital0 -
Using Bold text for keywords
Hello I am updating an old e-commerce website of mine and many keywords are in bold - shall I remove the bold tag or keep them there? This is for SEO.
On-Page Optimization | | xdunningx0 -
How to Handle duplicate pages/titles in Wordpress
The wordpress blog causes problems with page titles. If you go to the second page of blog posts it there's a different URL but with the same page title. for example: page 1: site/blog page 2: site/blog/page/2 Each page gets flagged for duplicate page titles. Thanks in advance for your thoughts,
On-Page Optimization | | heymarshall1 -
Is it bad to include google Maps in footer?
We have 5 locations and we were thinking about including a map for each location in the footer. These would be set-up as no-follow links. They could potentially enhance user experience but it also increases size of footer. Right now there are just basic links to pages (sitemap, terms, etc), contact info, social links, and contact form. If we did the maps it would also include link to the individual location pages. Not sure if we are doing too much in footer or need to just keep it basic. Thanks for the help!
On-Page Optimization | | Restore0 -
KeyWord Density?
What is an acceptable density for a keyword? It's wise to push it as close to spam without sacrificing user experience, correct? I read an article on SeoMoz (outdated I think) that mentioned 6%. If it's a keyword phrase, do you have to make sure you don't go over the density level of a particular word in the phrase. If it's a three word phrase, do you have to not use any one word more than X% or just monitor the exact keyword.
On-Page Optimization | | JML11791 -
Http://www.xxxx.com does not re-direct to http://xxx.com
When typing in my website URL www.earthsaverequipment.com successfully re-directs to earthsaverequipment.com as specified in robot. However if you type http://www.earthsaverequipment.com it brings up a 404 error Is this a potential issue? if so is there a way to fix it? thanks
On-Page Optimization | | Earthsaver0