Competitor has same site with multiple languages
-
Hey Moz,
I am working with a dating review website and we have noticed one of our competitors is basically making duplicated of their site with .com, .de, .co.uk, etc.
My first thought is this is basically a way to game the system but I could be wrong.
They are tapping into googles geo results by including major cities in each state, i.e. "dating in texas" "dating in atlanta" however the content itself doesn't really change. I can't figure out exactly why they are ranking so much higher. For example using some other SEO tools they have a traffic estimate of $500,000 monthly, where as we are sitting around $2000. So, either the traffic estimates are grossly misrepresenting traffic volume, OR they really are crushing it.
TLDR: Is geo locating/translating sites a valid way to create backlinks? It's seems a lot like a PBN.
-
1. Good!
2. You are confused for good reason. There has not been clear direction for here for some time. If you used HREFLANG between the two, it seems for the last number of years the content would not be seen as duplicative. You are telling Google that the content is the same but in different languages inherently.
3. There is so much that goes into this, but I can tell you with years of experience under my belt that the numbers don't ever tell the whole story.
-
Thank you!
-
We have decided that localizing is not worth it, it appears spammy and we cannot offer curated content on that level.
-
I am still a little confused about HrefLang. For example lets say we have a .com and a .de website. Both are nearly identical with the exception of hreflang and a handful or product/pricing descriptions (for example the US website might not list german specific dating sites, where as the german site will most likely include most major dating sites simply because they have the reach). Does google see this as duplicate content? Or does the hreflang indicate to google that this should be treated as two different websites.
-
To sum this up, we are trying to determine just how our competition has such a large keyword footprint when as far as the numbers are concerned (page count, wordcount etc) we are basically on the same level.
-
-
This is a tough one because there are reasons on both sides of the street to give reasons why this duplicate content should and should not be allowed. Think about an ERP SAAS company that needs to change their content just a bit between countries. They might build what looks to be duplicate but doesn't have some pages in one country vs another.
In your example, it seems to be not a great experience, but as a logged in user, they might be getting different content depending on their location.
To my second point: Those outside tools are shit. Total shit. Don't trust those numbers. Do your numbers line up to theirs?
Final point: Do not build and maintain duplicate content in hopes of getting links. It won't work over time. Anything can work for a short period of time, but in the end, they will figure it out. Trust me.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My indexed site URL removed from google search without get any message or Manual Actions???
On Agust 2 or 3.. I'm not sure about the exact date...
White Hat / Black Hat SEO | | newwaves
The main URL of my website https://new-waves.net/ had been completely removed from Google search results! without getting any messages or Manual Actions on search console ?? but I'm still can find some of my site subpages in search results and on Google local maps results when I tried to check it on google
info:new-waves.net >> no results
site:new-waves.net >> only now I can see the main URL in results because I had submitted it again and again to google but it might be deleted again today or tomorrow as that happen before last few days
100% of all ranked keywords >> my site URL new-waves.net had been completely removed from all results! but I'm still can see it on maps on some results I never get any penalties to my site on Google search console. I noticed some drops on some keywords before that happens (in June and July) but it all of it was related to web design keywords for local Qatar, but all other keywords that related to SEO and digital marketing were not have any changes and been on top My site was ranked number 1 on google search results for "digital marketing qatar" and some other keywords, but the main URL had been removed from 100% of all search results. but you can still see it on the map only. I just tried to submit it again to Google and to index it through google search console tool but still not get any results, Recently, based on google console, I found some new links but I have no idea how it been added to links of my website:
essay-writing-hub.com - 9,710
tiverton-market.co.uk - 252
facianohaircare.com - 48
prothemes.biz - 44
worldone.pw - 2
slashdot.org - 1
onwebmarketing.com - 1 the problem is that all my high PR real links deleted from google console as well although it still have my site link and it could be recognized by MOZ and other sites! Can any one help to know what is the reason?? and how can I solve this issue without losing my previous ranked keywords? Can I submit a direct message to google support or customer service to know the reason or get help on this issue? Thanks & Regards0 -
Is this site buying backlinks?
dankstop.com Almost all of their links come from mainly the same few sites, and some of their links have a really high spam score.
White Hat / Black Hat SEO | | tlorenzi0 -
Are links on sites that require PAD files good or bad for SEO?
I want to list our product on a number of sites that require PAD files such as Software Informer and Softpedia. Is this a good idea from an SEO perspective to have links on these pages?
White Hat / Black Hat SEO | | SnapComms0 -
Multiple stores for the same niche
I started developing a new niche of products in my country about 3 years ago. That's when I opened my first store. Everything went fine, until a year ago, when someone I thought was a friend secretly stole my idea and made his own competing store. I was pretty upset when I caught him and decided to make it as difficult as possible for him, so I made another 4 stores, trying to get him as low as possible in the search results. The new sites have similar products (although not 100% identical), slightly different titles, images and prices. They look different and are built on different e-commerce platforms. They are all hosted on the same server, have roughly the same backlinks, use the same Google account for Analytics, have the same support phone numbers etc etc. I wasn't thinking that I'm doing something fishy, so I didn't try to hide anything. Trouble is that those sites, after doing fine for a few months, dropped like bricks in the search results, almost to the point that they can't be found at all. At the moment, the only site that ranks relatively well is the original one and a couple of secondary pages with no importance from one of the other sites. How did this happen? Does Google have something against this practice? Did they take action by themselves when they realized that I was trying to monopolize this niche, or did my competitor report me for some kind of webspam? And more importantly, what do I do now? Do I shutdown all but my original site and 301 redirect users to it from the others? Can I report my competitor for engaging in the same practice? (He fought back and now he has 3-4 sites, some of which still rank kind of OKish, also he has no idea about web development, SEO or marketing, he just crudely copies what I do and is slowly but surely starting to do better than me).
White Hat / Black Hat SEO | | pandronic0 -
Site-wide links: Nofollow or eliminate altogether?
As a web developer, it's not uncommon for me to place a link in the footer of a website to give myself credit for the web design/development. I recently decided to go back and nofollow all these site-wide footer links, to avoid potentially looking spammy. I wanted to know if I should remove these links altogether, and just give myself text credit without a link at all? I would like for a potential client who is interested in my work to still be able to get to my site if they like my work - but I want to keep my link profile squeaky clean. Thoughts?
White Hat / Black Hat SEO | | brad.s.knutson0 -
Multiple Versions of Mobile Site
Hey Guys, We have recently finished the latest version of our mobile site which means currently we have 2 mobile sites. Depending on what device and Os will depend on which site you will be presented with.
White Hat / Black Hat SEO | | seekjobs
e.g.
iPhone 3 or 4 users on iOS4 will get version 1 of our mobile site
iPhone 5 users on iOS5 will get the new version (version 2) of our mobile site. Our old mobile site is currently indexed in Google and performing pretty well.
Since the launch of the second mobile site we have not see any major changes to our visibility in Google and so was curious My main concern here is duplicate content so I am curious can Google detect that we have 2 mobile site that we serve depending on device? And if Google can detect this, why has our sites not been penalized! Thanks, LW I know the first thing that comes to your mind is Duplicate content0 -
I think my site is affected by a Google glitch...or something
Although google told me No manual spam actions found i had not received an unnatural link request notice i figured it would be a good idea to clean these up so i did. So i have submitted 3 reconsideration requests from google. They all came back with the same response: No manual spam actions found. I really doubt that anyone at google really checked those out.You will notice that i don't even appear on page 1-10 at all...its clearly google filtering the site out from the results(except for my brand terms), but i have no idea what for.What do you guys think it is? If you see anythign let me know so i can have it fixed.This has been going on for 2 months now...my company has been around for a long time...i dont understand why suddenly im not showing up in searches for the keyword si used to rank for...
White Hat / Black Hat SEO | | CMTM0 -
Someone COPIED my entire site on Google- what should I do?
I purchased a very high ranked and old site a year or so ago. Now it appears that the people I purchased from completely copied the site all graphics and content. They have now built that site up high in rankings and I dont want it to compromise my site. These sites look like mirror images of each other What can I do?
White Hat / Black Hat SEO | | TBKO0