Does Coverage impact on SEO
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Hotel SEO, 3-pack & Search Console: How to get the right data and how to improve CTR?
Hey guys, I've been working with some hotels and I feel like there are some specific issues which need special solutions.
Algorithm Updates | | Maggiathor
Maybe some of you also work for hotels and face similar problems. Question 1: Google "forces" 3-packs impressions to OTAs like booking.com via Hotel Ads. You basically have a big blue "book now" button and a small little website button. This ends up basically leading to CTRs below 1% despite a 1-3 Position. Is there any way to improve the organic CTR? Of course we use hotel ads, but they offer bad analytics AND we basically pay for our SEO-Performance. Question 2: Search console doesn't specify wether or not a impression comes from 3-Pack or the rest of the organic results, which basically leads to a average position which says nothing. It's hard to evaluate the performance of meta-titles and texts, because the ctr is also mixed. What would be a better way to get this data or do you think google will change this in some time (new search console doesn't offer this). Question 3: Hotel Rankings are dominated by OTAs, Meta-Searchers and BIg Chains. Has anyone experience in SEO for smaller, family owned Hotels? Any tricks how to get a steady traffic source outside of brand results? Hope there are some travel experts in here 🙂0 -
Parallax Scrolling when used with “hash bang” technique is good for SEO or not?
Hello friends, One of my client’s website http://chakracentral.com/ is using Parallax scrolling with most of the URLs containing hash “#” tag. Please see few sample URLs below: http://chakracentral.com/#panelBlock4 (service page)
Algorithm Updates | | chakraseo
http://chakracentral.com/#panelBlock3 (about-us page) I am planning to use “hash bang” technique on this website so that Google can read all the internal pages (containing hash “#” tag) with the current site architecture as the client is not comfortable in changing it. Reference: https://developers.google.com/webmasters/ajax-crawling/docs/getting-started#2-set-up-your-server-to-handle-requests-for-urls-that-contain-escaped_fragment But the problem that I am facing is that, lots of industry experts do not consider parallax websites (even with hash bang technique) good for SEO especially for mobile devices. See some references below: http://searchengineland.com/the-perils-of-parallax-design-for-seo-164919
https://moz.com/blog/parallax-scrolling-websites-and-seo-a-collection-of-solutions-and-examples So please find my queries below for which I need help: 1. Will it be good to use the “hash bang” technique on this website and perform SEO to improve the rankings on desktop as well as mobile devices?
2. Is using “hash bang” technique for a parallax scrolling website good for only desktop and not recommended for mobile devices and that we should have a separate mobile version (without parallax scrolling) of the website for mobile SEO?
3. Parallax scrolling technique (even with "hash bang") is not at all good for SEO for both desktop as well as mobile devices and should be avoided if we want to have a good SEO friendly website?
4. Any issue with Google Analytics tracking for the same website? Regards,
Sarmad Javed0 -
Did .org vs. .com SEO importance recently changed?
I have seen previous answers in the Forum about this subject but Google has seemed to have again changed the playing surface. Within the past 30 days, we have seen a huge spike in organic search returns seeming to favor .org as domain authorities. Has anyone else noticed this shift and is it just coincidence or worth factoring in? If it is a shift, will Google punish those that have .org but have used.com previously for switching the redirects to serve .org first? Thanks, Jim
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Is My SEO Strategy Doomed?
Hi Mozzers, Second time poster here and still a major rookie with SEO. I run the website http://OrangeOctop.us/, it provides winning tips for video games such as FIFA, NBA 2K, NHL. All of the tips are written by experts and professional gamers. The site has been trying to rank for the term "NHL 14 Tips". To give you some more background info, the actual game, NHL 14, does not come out for another two weeks. I was just being proactive with trying to rank for a term that will be popular in the future. My Wordpress category page, http://orangeoctop.us/nhl14-tips/, ranked as high as #5 for "NHL 14 Tips", but it seems that as it gets closer to the game's release date, I get pushed further down the google rankings. In the most recent Moz crawl, my site just dropped 11 spots. Any recommendations would be appreciated.
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Giving Follow Links is good for SEO ?
Hi Friends, In my website I am having PR 5 for my home page and I am giving 25 external links as follow link. Reason is all links are natural links so I gave as follow links. Will my website will be decrease PR in future. 1) Should I need to give as nofollow links? 2) Can I update only for reciprocal links as nofollow? In total 25 links I have 3 reciprocal links only. Your suggestions on this are important for me. I had watched couple of videos from Matt Cutts on this: http://www.youtube.com/watch?v=x4UJS-LFRTU http://www.youtube.com/watch?v=g37bwBlifnk http://www.youtube.com/watch?v=mg1A5wF3Ac4 Thanks for your valuable time.
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Physical locationof the server vs customer base vs SEO penality?
HI All, We are an Australian business with our hosting currently based in Australia. We have recently been considering moving hosts for a few reasons. In particular when we have done analysis of hosting in the US and also with Rackspace say in Hong Kong we have found that the prices can be significantly cheaper or with more bells in whistles provided in the hosting of a dedicated server offshore vs Australia for the same price. Therefore from this point of view we would be much better off moving our hosting to the US or HK with Rackspace. There are the issues such as latency to take on board but lets put that to the side for the moment as we are mostly interested in understanding if offshore hosting will impact us from an SEO perspective and if so how and can these impacts be mitigated. So our first question is a) if we move our hosting offshore, will this impact our SEO? b) if it does impact our seo, how will it impact (ie lose rankings for organic pages due to IP address being offshore)? c) is A is also an impact are there ways of eliminating these impacts outlined in B? d) net - if the impacts on seo can be mitigated will the net result still be negative or could we still be seen on the same footing as a domain hosted in Australia? Thanks Sean
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Question about Local / Regional SEO
Good Morning Moz Community, I have a local SEO/regional SEO question. I apologize if this question is duplicated from another area on this forum but, a query of the term Regional SEO showed no results, as did similar queries. Please preference this entire question with "Knowing what we know about the most recent changes to local search" I know what has worked in the past, my concern is Now. Working with a heavily regulated client that is regional, mostly East Coast US. They are in Financial Services and state licensing is a requirement. They are licensed in 15 states. Obviously, it would look foolish, in this day in age, to Title Tag individual pages with local modifiers and have numerous pages covering a similar topic with not much difference than localized modifiers in front of the keyword. I've never found that SE's can understand broad regional terms such as New England or Mid Atlantic or Southeast or Northeast, if someone knows different please share. Aside from an exact match search. The client does have 7 offices in various states. Perfectly matching and consistent listings in G Places, Bing Local and Yahoo Local was step one and all their locations are now in those services and there are many more smaller local citation listings are in the works. We have also successfully implemented a plan to generate great reviews from actual customers, for each location, they're receiving a few a day right now. Their local places listings, where they have physical locations, are doing very well but: 1. What would the community's suggestion be on generating more targeted traffic in the 8 states where they have no physical location? 2. The client wants to begin creating smaller blogs that are highly localized to the states and major population centers that they do not have a physical location in. There is an open check book to dedicate to this effort however, I do a lot of work in this industry so I want to offer the best possible, most up to date advice, my concern is that these efforts will have two results: a. be obscured by the ”7 pack" by companies with local brick and mortar b. would detract from the equity built in their existing blog by generating content in other domains, I would prefer to continue growing the main blog. 3. As a follow up, it has been documented that Google is now using the same algorithm for local, personal and personalized, that being the case, is there any value in building links to you Places page? Can you optimize your Places page by using the same off site techniques as you would traditionally? Sorry to kill you with such a long question on a Sunday 🙂
Algorithm Updates | | dogflog1 -
Does my overly dynamic website hurt my SEO?
I have heard from a couple of people that my overly dynamic URL's hurt my SEO tremendously. Can anyone verify that? Of course my provider says it doesn't matter but I take what they say with a grain of salt. Another thing, my web crawls show a TON of errors for duplicate page title and overly dynamic url and duplicate page content. How big of a deal is this? http://www.nvclothing.com
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