Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Huge drop in rankins, traffic and impressions after changing to CloudFlare
-
Hi there,
In October, one of our customer's programmer made a change on their website to optimize its loading speed. Since then, the all the SEO's metrics has dropped. Apparently, the change was to move to CloudFlare and to add Gzip compression.
I was talking with the programmer and he told me he had no idea why that happened. Now comes 5 months later and the SEO metrics havn't come back yet. What seems so wierd is that two keywords in particular had the most massive drop. Those two keywords were the top keywords (more than 1k of impressions a month) and now its like there is no impressions or clics at all.
Did anyone had the same event occur to them? Do you have any idea what could help this case?
-
This can involve many factors
- Is the new website on a dedicated IP and SSL?
- Did all of the URLs stay the same?
- Did any new Link Farms or SPAM links get added?
- Was all of the content transferred? ALL
- Same meta data and internal linking as well?
- Did the client happen to change addresses?
-
Trying a Reverse-IP lookup via domain may also help the OP to assess any potential threat(s) in that area
-
Hey there,
I am not entirely surely this is 100% the case, but quickly looking over a couple of articles it sounds like CloudFlare may share IP's with some questionable sites that may be on a watch list. Getting static IP's and CDN SSL's may help.
Using a CDN for the reasons above is a good move, could you try switching to another provider to see if any impact is seen.
Cheers
Tim
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why have my positions dropped after implementing recommended changes?
Hello! I have taken a Moz free trial and am really enjoying using this service. But, after implementing the recommended changes by Moz my rankings have really dropped. Is this normal? I was averaging around 17 but now averaging 40. Here is my website if anyone has any ideas of what I might be doing wrong, I would greatly appreciate any help.
Technical SEO | | NicoleChambers
Thank you
Nicole1 -
Domain Authority dropped 10 points and I don't know why
In my latest site crawl, the domain authority dropped 10 points for no apparent reason. There have been no changes to the site. The only change I have made this month is to block referral spam to the site. My competitors' DAs have stayed the same too. website name: https://knowledgefront.co.uk/ Any ideas?
Technical SEO | | LisaBabblebird0 -
Sudden Drop in Mobile Core Web Vitals
Web Vitals Screengrab.PNG For some reason, after all URLs being previously classified as Good, our Mobile Web Vitals report suddenly shifted to the above, and it doesn't correspond with any site changes on our end. Has anyone else experience something similar or have any idea what might have caused such a shift? Curiously I'm not seeing a drop in session duration, conversion rate etc. for mobile traffic despite the seemingly sudden change.
Technical SEO | | rwat0 -
Exclude local host traffic from google analytics
I'm getting a lot of local host referral traffic from an unknown source.I want to get rid of this from my google analytics reports. I've tried this filter - but the traffic still appears. Filtername = local host Filtertype= custom Exclude = filter field referral Filter pattern (.?localhost.?) Any ideas ? thanks in advance.
Technical SEO | | ThomasErb0 -
Changing title tags, do we need 301 redirects
I found many duplicate title tags and I'm in the process of changing it Do I need 301 redirects in place when I switch it? I am only changing the title tag. Also, we are switching over to a new site very soon, I am worried that we might be using too many 301 redirect "hops" because we are doing a lot of optimization as well. (video from matt cutts describing 301 redirects and hops: http://www.youtube.com/watch?v=r1lVPrYoBkA. Does anyone have any experience in doing too many redirect hops that it affected your rankings? Any good ideas to avoid this?
Technical SEO | | EcomLkwd0 -
Google Impressions Drop Due to Expired SSL
Recently I noticed a huge drop in our clients Google Impressions via GWMT from 900 impressions to 70 overnight on October 30, 2012 and has remained this way for the entire month of November 2012. The SSL Cert had expired in mid October due to the notification message for renewal going to the SPAM folder and being missed. Is it possible for an SSL expiry to be related to this massive drop in daily impressions which in-turn has also effected traffic? I also can't see any evidence of duplicate pages (ie. https and http) being indexed but to be honest I'm not the one doing the SEO therefore haven't been tracking this. Thanks for your help! Chris
Technical SEO | | MeMediaSEO0 -
My .htaccess has changed, what do i do to avoid it again...?
Hello Today i notice that our site did not auto changed from without www to with, when i checked the .htaccess file i notice # in-front of each line and i know we did not insert it in there, after i removed it it worked fine. The only changes that we did recently was to a mobile version to the site but the call to autodirect is in a JS and not in the .htaccess, could it be the server..? is there any way that anything else might cause this...? The site is HTML and WP could it be because of that...? Thank's Simo
Technical SEO | | Yonnir0 -
Does the Referral Traffic from a Link Influence the SEO Value of that Link?
If a link exists, and nobody clicks on it, could it still be valuable for SEO? Say I have 1000 links on 500 sites with Domain Authority ranging from 35 to 80. Let's pretend that 900 of those links generate referral traffic. Let's assume that the remaining 100 links are spread between 10 domains of the 500, but nobody ever clicks on them. Are they still valuable? Should an SEO seek to earn more links like those, even though they don't earn referral traffic? Does Google take referral data into account in evaluating links? 5343313-zelda-rogers-albums-zelda-pictures-duh-what-else-would-they-be-picture3672t-link-looks-so-lonely.jpg Sad%20little%20link.jpg
Technical SEO | | glennfriesen1