Our original content is being outranked on search engines by smaller sites republishing our content.
-
We a media site, www.hope1032.com.au that publishes daily content on the WordPress platform using the Yoast SEO plugin. We allow smaller media sites to republish some of our content with canonical field using our URL. We have discovered some of our content is now ranking below Or not visible on some search engines when searching for the article heading. Any thoughts as to why? Have we got an SEO proble? An interesting point is the small amount of content we have republished is not ranking against the original author on search engines.
-
Hi Andrew, this sounds like it could be a question of EAT (expertise, authority and trustworthiness) something that Google places a very high value on. In a nutshell, Google wants to rank domains that are proven to be experts in their field and they place much higher value on EAT then they do other classic SEO tactics like keyword placement.
Heres a hypothetical: If you, a large media site that focuses on a variety of topics, published an article about how a vegetarian diet is beneficial for your health that was written by a journalist and not a doctor, it would have a relatively low level of EAT. However if my smaller niche site that only focuses on health related issues and publishes content from doctors, nurses, trainers ect republished that article, it would have a higher level of EAT.
There are several ways to improve your EAT, if you have qualified people writing content about their areas of expertise you should let the world know. Tweet about them, include their names in articles and give them an "about us" or "about the author" write up on your site.
You can read your fill about EAT in the Search Quality Evaluater Guidelines if you need more details.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Duplicate content
I have one client with two domains, identical products to appear on both domains. How should I handle this?
Technical SEO | | Hazel_Key0 -
Is this duplicate content?
All the pages have same information but content is little bit different, is this low quality and considered as duplicate content? I only trying to make services pages for each city, any other way for doing this. http://www.progressivehealthofpa.com/brain-injury-rehabilitation-pennsylvania/
Technical SEO | | JordanBrown
http://www.progressivehealthofpa.com/brain-injury-rehabilitation-new-york/
http://www.progressivehealthofpa.com/brain-injury-rehabilitation-new-jersey/
http://www.progressivehealthofpa.com/brain-injury-rehabilitation-connecticut/
http://www.progressivehealthofpa.com/brain-injury-rehabilitation-maryland/
http://www.progressivehealthofpa.com/brain-injury-rehabilitation-massachusetts/
http://www.progressivehealthofpa.com/brain-injury-rehabilitation-philadelphia/
http://www.progressivehealthofpa.com/brain-injury-rehabilitation-new-york-city/
http://www.progressivehealthofpa.com/brain-injury-rehabilitation-baltimore/
http://www.progressivehealthofpa.com/brain-injury-rehabilitation-boston/0 -
Duplicate Content within Site
I'm very new here... been reading a lot about Panda and duplicate content. I have a main website and a mobile site (same domain - m.domain.com). I've copied the same text over to those other web pages. Is that okay? Or is that considered duplicate content?
Technical SEO | | CalicoKitty20000 -
Duplicate Content
The crawl shows a lot of duplicate content on my site. Most of the urls its showing are categories and tags (wordpress). so what does this mean exactly? categories is too much like other categories? And how do i go about fixing this the best way. thanks
Technical SEO | | vansy0 -
What is wrong with my site?
I have been working hard for over two months on my sites in seomoz and have seen some nice results in some (www.etraxc.com/ and www-my-etraxc.com for instance. Still I am really frustrated by www.classroomconnection.us/. I cant even get on the first page with the search term "classroom connection." i would love some help on this one. On a related note, does it help to have links to YouTube videos about the content? If so, how do I ensure that this piece is working well for me? Thanks a ton!
Technical SEO | | bobbabuoy0 -
Does turning website content into PDFs for document sharing sites cause duplicate content?
Website content is 9 tutorials published to unique urls with a contents page linking to each lesson. If I make a PDF version for distribution of document sharing websites, will it create a duplicate content issue? The objective is to get a half decent link, traffic to supplementary opt-in downloads.
Technical SEO | | designquotes0 -
How can affect the website redesign to my ranking position in Search Engines?
Hi, I have a few questions for you: I’ll will update my booking system and my website design. Now, I'm ranked in number one position with the keyword HOTELES EN CHIAPAS. In fact, several urls of my webiste appear in the search engines. Internal URLs like this: www.hotelesenchiapas.com.mx/obmp30/hotel/villa_mercedes_palenque/1/es/ My question is: I need to conserve this link structure or may i change it for something more friendly like this: www.hotelesenchiapas.com.mx/Palenque/Hoteles/Villa-mercedes-palenque/ And how affect this change to my rank position ?
Technical SEO | | hotelesenchiapas0