Brandpoint.com
-
We were recently made aware of brandpoint.com. They produce content and guarantee the content will be listed on a minimum of 600 websites that they have agreements with. This includes the LA times and others. Their agreements state that the content will be a maximum of 2 clicks from the homepage and will live for 1-2 years before getting archived.
Does anyone know anything about this company and/or the overall strategy of achieving links on these highly trafficked/valued sites through articles?
Will these links help us or is this similiar to sending out a press release on prweb where you get picked up by benzinga and other sites automatically and the value for the links isn't really there?
Any insight you can provide about this company and or strategy would be most appreciated.
-
I have used Brandpoint about 10 times. Yes, they used to be called ARA content. Their writers are professional journalists and they write very high quality articles on your behalf after you fill out a questionnaire and do a phone interview with them. Their background is in creating "mat" articles for community newspaper editors to pick stories to run for the purpose of having more content to run ads around. They're still in that business but they also now offer this online service.
The articles do appear on about 600 sites, and yes it is advertorial. The sites are almost entirely local TV station websites, but also some online newspapers, such as the newly added LA times.
I ran a test last year, linking to a very specific term to see if it helped rank a page for a specific term and it did have a noticeable impact. You won't get any traffic from the links, but the links do show up in opensiteexplorer as good quality backlinks to your site.
I've wondered if Google will devalue or penalize this now with the Panda and Penguin, but I haven't seen a problem with it yet.
-
I do not have any experience with this company, BUT what really makes me listen up is that they GUARANTEE you to get into LA Times. I may lack a bit of knowledge here (hopefully not) but I believe that this most definitely means advertising / advertorials. Within a journalistic context I don't think they can guarantee you to get onto a site as they would have to bribe somebody to write stuff that he/she is probably not interested in. I have a partnership with a very big European PR company and even though one of Europe's most favourable skiing resorts is one of their clients they still do not get everything they write about that resort published, whether it is small or big magazines / sites. I'd be very suspicious about that point and ask them how exactly they manage to get you there...
If they come up with advertorials / advertising, I think you should be aware of that fact that Google doesn't like followed links within an advertising context. They most often see it as a bought link (which it is in fact) and ranking could go south for your page.
-
It looks like they used to be ARAcontent and recently changed their name. http://minnov8.com/2011/03/14/minnesota-brand-storyteller-changes-name-to-brandpoint/
I don't have any experience with them, but am including the above link and note in case people have experience with ARAcontent they can add, since the name change was just a few months ago.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Fitness- china.com 301 Redirects
After I switched to 301, will the backlinks obtained by the previous domain name be transferred to the new URL? our Weight Machine new URL https://www.fitness-china.com/weight-machine
Link Building | | ahislop5740 -
Linksmanagement.com anyone use it?
linksmanagement.com anyone use it? I have seen reviews up and down just wondering if they are safe. Seems pretty simple you pay for the sites you want to be on. I assume the fees are monthly.
Link Building | | topclass1 -
Http://fiverr.com is good for seo to buy services?
fiverr.com is good for seo to buy services? Can you recommend best seller?
Link Building | | surajrathore0 -
Dripable.com and dripfeed.com. I really see no value whatsoever in any service like this. If anyone has an opinion that differs from mine. Go ahead.
I cant believe people are still using services like this. The interesting thing is that they do seem to offer great customer service, but that "service" seems to only spin comment spam and back profile backlinks. Id love for our community to discuss more sites like this so that Junior SEO's or people just starting dong get wooed by the promise of AWESOME links. Cheers,
Link Building | | Gaveltek-173238
TODD0 -
Does PA matter much on blogs like tumblr, wordpress.com?
I've been exploring setting up pages on these type of sites. When searching for key words I've discovered the following... If a sites DA id let's say 83, the root domain you create is also an 83 (not 100% but most I've looked at) The PA starts at 1, but there seem to be a lot of these blog sites that rank for my key word searches even though the PA is a 1. So... I was wondering the value of attempting the get the PA of mine greater than one with back links. The blog page will link to the corresponding page on my main site. Is it worth the time, or PA in this case is not really much of a ranking factor in creating link juice? What I'm asking is that will a page on let's say joemastriano.blogspot.com/ (whatever) get more link juice to the page i link it to if the PA was 25 and not 1?
Link Building | | joemas990 -
Nolo.com or bbb.org for link building?
Has anyone used nolo.com's directory and do you think it is worth it for link building? How about bbb.org I run www.musillawfirm.com thanks in advance
Link Building | | musillawfirm0 -
I cannot get any links indexed to this website http://atglimo.com.
I have written nofollow, follow links, issued a press release, and submitted to the Universal Business Listing. None of these links are showing in the Yahoo index. I did a nofollow bookmark with delicious and it disappeared the next day. The people that built the website will not grant FTP access and modded the HTACCESS file incorrectly to point to a WWW. version of the site. I had them remove the index.html duplicate content problem. What is going on? Why are no links showing in the index for this site?
Link Building | | eddie404ATL0 -
How Can I Get Invitation To Quora.com?
I am looking to get more variety in my link building strategy and I wanted to try Quora.com, because there are a lot of people sharing great stuff about it. However, when I tried to register I got note that I need to get invited to be able to participate, but I do not know any existing members. Any suggestions how to get an invite?
Link Building | | GroupM0