Redirecting an Entire Site to a Page on Another Site?
-
So I have a site that I want to shut down http://vowrenewalsmaui.com and redirect to a dedicated Vow Renewals page I am making on this site here: https://simplemauiwedding.net.
My main question is: I don't want to lose all the authority of the pages and if I just redirect the site using my domain registrar's 301 redirect it will only redirect the main URL not all of the supporting pages, to my knowledge.
How do I not lose all the authority of the supporting pages and still shut down the site and close down my site builder?
I know if I leave the site up I can redirect all of the individual pages to corresponding pages on the other site, but I want to be done with it.
Just trying to figure out if there is a better way than I know of. The domain is hosted through GoDaddy.
-
That's pretty much what I figured. Dang!
-
If you shed most of your content and / or pages, you WILL lose most of the SEO authority.
301 redirects can transfer 'up to' 100% of SEO authority, from one place to another
They fall down in two situations:
-
Chaining redirects
-
Dissimilar content
Even if 301s go A-to-B, if the content is highly dissimilar, the SEO authority gets vented instead of transferring over. This is to put a stop to black-hat techniques, like buying up old authoritative domains and then 301-ing them all to one page for a giant SEO boost (it used to work, it kind of works now... but not well at all - and not for long)
If a machine can read all the content from Google's last 'active' cache of the old URLs, and then read the content and technical / brand facets of the new URL - and feel they are highly dissimilar (in machine terms, think Boolean string similarity) then... the 301 redirect loses much of its power
Google don't see you, as the owner of your own page's SEO authority. You didn't earn it, the pages did - with their great content. As such, if you're removing content from the web which Google likes, and putting an 'unknown quantity' in its place - that's risk for Google's rankings. Be very careful how you move...
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO Impact & Google Impact On Removing Product From Category Page for Ecommerce Site
Hello Experts, For my Ecommerce site previously I was showing products at category pages i.e. first all subcategories name after that list all products of all subcateogries. That also approx per category 500 products via load more feature. My query is now I am planning to show products only at Product Listing Page and not on Category pages so what will be SEO impact and how google will treat this? Thanks!
Intermediate & Advanced SEO | | Johny123450 -
301 redirect to search results page?
Hi - we just launched our redesigned website. On the previous site, we had multiple .html pages that contained links to supporting pdf documentation. On this new site, we no longer have those .html landing pages containing the links. The question came up, should we do a search on our site to gather a single link that contains all pdf links from the previous site, and set up a redirect? It's my understanding that you wouldn't want google to index a search results page on your website. Example: old site had the link http://www.oldsite.com/technical-documents.html new site, to see those same links would be like: http://www.newsite.com/resources/search?View+Results=&f[]=categories%3A196
Intermediate & Advanced SEO | | Jenny10 -
HTTPS Login on HTTP Site | 301 or 302 Redirect?
I've searched the forum on this and online and can't seem to find a definitive answer. Some e-commerce sites that are http use a 302 redirect to the https login while other sites use a 301 redirect. I know 302 is generally not recommended but in this case it may make sense. Can anyone advise on the correct practice?
Intermediate & Advanced SEO | | CallMeNicholi0 -
Home Page or Internal Page
I have a website that deals with personalized jewelry, and our main keyword is "Name Necklace".
Intermediate & Advanced SEO | | Tiedemann_Anselm
3 mounth ago i added new page: http://www.onecklace.com/name-necklaces/ And from then google index only this page for my main keyword, and not our home page.
Beacuase the page is new, and we didn't have a lot of link to it, our rank is not so well. I'm considering to remove this page (301 to home page), beacause i think that if google index our home page for this keyword it will be better. I'm not sure if this is a good idea, but i know that our home page have a lot of good links and maybe our rank will be higher. Another thing, because google index this internal page for this keyword, it looks like our home page have no main keyword at all. BTW, before i add this page, google index our main page with this keyword. Please advise... U5S8gyS.png j50XHl4.png0 -
Can changing dynamic url of over 2000 pages site after a year will change its ranking
Hi- Have built site in joomla The urls are dynamic in nature with over a year - all pages are well indexed and backlinks been built over with these dynamic urls Need to know if i hire an agency to change over dynamic url to static url of these 2000 pages - will it also change all Search engine ranking positions of existing urls Will all the seo effort and backlinks build over 15 months will still hold valid or this will just back to square one due to change of urls is it advisable to get the url changed from dynamic to static one - especially when site is receiving over 75,000 visitors every month Thanks in advance. Look for expert suggestions
Intermediate & Advanced SEO | | Modi0 -
Redirect or Rewrite? 2 pages ranking
We have two pages ranking for "Custom Web Design" http://www.imageworksstudio.com/custom-web-design ranks higher (consistently 9-13) and http://www.imageworksstudio.com/content/custom-web-design ranks around 35-40 the latter is actually an older version of the article that never was replaced or taken down - but it has the majority of the links to it Wondering if we should update the old content so it is not similar to the one that is ranking better or if we should redirect everything to /custom-web-design to see if it can secure better rankings?
Intermediate & Advanced SEO | | imageworks-2612900 -
Embed Same Video On Multiple Pages or 301 Redirect Into 1?
I have 3 pages that rank VERY well for related terms such as: -How to get widgets -How to become a widget -Getting widgets -etc. I am incorporating a video on the topic and rewriting much of the content on the site. I am wondering if it is wise to 301 redirect all 3 pages to 1 page that has the new/better video content or if I should leave the old content that is ranking well and embed the video on the top of each. The anal retentive side of me wants a nice new site structure and 1 powerful page. However, if the 3 pages are currently ranking (sometimes 2 pages in the same top 10 results), should I mess with what is working? Ultimately my goal is to increase the avg time on site as these 3 pages are top traffic pages for the site. However, they do not convert at all, as they are for a product we don't offer. Thoughts?
Intermediate & Advanced SEO | | TheDude0 -
Reducing pages with canonical & redirects
We have a site that has a ridiculous number of pages. Its a directory of service providers that is organized by city and sub-category of the vertical. Each provider is on the main city page, then when you click on a category, it will only show those folks who offer that subcategory of this service. example: colorado/denver - main city page colorado/denver/subcat1 - subcategory page There are 37 subcategories. So, 38 pages that essentially have the same content - minus a provider or two - for each city. There are approx 40K locations in our database. So rough math puts us at 1.5 million results pages, with 97% of those pages being duplicate content! This is clearly a problem. But many of these obscure pages do rank and get traffic. A fair amount when you aggregate all these pages together. We are about to go through a redesign and want to consolidate pages so we can reduce the dupe content, get crawl budget allocated to more meaningful pages, etc. Here's what I'm thinking we should do with this site, and I would love to have your input: Canonicalize Before the redesign use the canonical tag on all the sub-category pages and push all the value from those pages (colorado/denver/subcat1, /subcat2, /subcat3... etc) to the main city page (colorado/denver/subcat1) 301 Redirect On the new site (we're moving to a new CMS) we don't publish the duplicate sub-category pages and do 301 redirects from the sub-category URLs to the main city page urls. We'd still have the sub-categories (keywords) on-page and use some Javascript filtering to narrow results. We could cut to the chase and just do the redirects, but would like to use canonicalization as a proof of concept internally at my company that getting rid of these pages is a good thing, or at least wont have a negative impact on traffic. i.e. by the time we are ready to relaunch traffic and value has been transfered to the /state/city page Trying to create the right plan and build my argument. Any feedback you have will help.
Intermediate & Advanced SEO | | trentc0