404's being re-indexed
-
Hi All,
We are experiencing issues with pages that have been 404'd being indexed. Originally, these were /wp-content/ index pages, that were included in Google's index. Once I realized this, I added in a directive into our htaccess to 404 all of these pages - as there were hundreds. I tried to let Google crawl and remove these pages naturally but after a few months I used the URL removal tool to remove them manually.
However, Google seems to be continually re/indexing these pages, even after they have been manually requested for removal in search console. Do you have suggestions? They all respond to 404's.
Thanks
-
Just to follow up - I have now actually 410'd the pages and the 410's are still being re-indexed.
-
I'll check this one out as well, thanks! I used a header response extension which reveals the presence of x-botots headers called web developer.
-
First it would be helpful to know how you are detecting that it isn't working. What indexation tool are you using to see whether the blocks are being detected? I personally really like this one: https://chrome.google.com/webstore/detail/seo-indexability-check/olojclckfadnlhnlmlekdihebmjpjnoa?hl=en-GB
Or obviously at scale - Screaming Frog
-
Thank you for the quick response,
The pages are truly removed, however, because there were so many of these types of pages that leaked into the index, I added a redirect to keep users on our site - no intentions of being "shady", I just didn't want hundreds of 404's getting clicked and causing a very high bounce rate.
For the x-robots header, could you offer some insight into why my directive isn't working? I believe it's a regex issue on the wp-content. I have tried to troubleshoot to no avail.
<filesmatch <strong="">"(wp-content)">
Header set X-Robots-Tag: "noindex, nofollow"</filesmatch>I appreciate the help!
-
Well if a page has been removed and has not been moved to a new destination - you shouldn't redirect a user anyway (which kind of 'tricks' users into thinking the content was found). That's actually bad UX
If the content has been properly removed or was never supposed to be there, just leave it at a 410 (but maybe create a nice custom 410 page, in the same vein as a decent UX custom 404 page). Use the page to admit that the content is gone (without shady redirects) but to point to related posts or products. Let the user decide, but still be useful
If the content is actually still there and, hence you are doing a redirect - then you shouldn't be serving 404s or 410s in the first place. You should be serving 301s, and just doing HTTP redirects to the content's new (or revised) destination URL
Yes, the HTTP header method is the correct replacement when the HTML implementation gets stripped out. HTTP Header X-Robots is the way for you!
-
Thank you! I am in the process of doing so, however with a 410 I can not leave my JS redirect after the page loads, this creates some UX issues. Do you have any suggestions to remedy this?
Additionally, after the 410 the non x-robots noindex is now being stripped so it only resolves to a 410 with no noindex or redirect. I am still working on a noindex header, as the 410 is server-side, I assume this would be the only way, correct?
-
You know that 404 means "temporarily gone but will be coming back" right? By saying a page is temporarily unavailable, you actively encourage Google to come back later
If you want to say that the page is permanently gone use status code 410 (gone)
Leave the Meta no-index stuff in the HTTP header via X-Robots, that was a good call. But it was a bad call to combine Meta no-index and 404, as they contradict each other ("don't index me now but then do come back and index me later as I'll probably be back at some point")
Use Meta no-index and 410, which agree with each other ("don't index me now and don't bother coming back")
-
Yes, all pages have a noindex. I have also tried to noindex them using htaccess, to add an extra layer of security, but it seems to be incorrect. I believe it is an issue with the regex. Attempting to match anything with wp-content.
<filesmatch "(wp-content)"="">Header set X-Robots-Tag: "noindex, nofollow"</filesmatch>
-
Back to basics. Have you marked those pages/posts as 'no-index'. With many wp plugins, you can no-index them in bulk then submit for re-indexation.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Some bots excluded from crawling client's domain
Hi all! My client is in healthcare in the US and for HIPAA reasons, blocks traffic from most international sources. a. I don't think this is good for SEO b. The site won't allow Moz bot or Screaming Frog bot to crawl it. It's so frustrating. We can't figure out what mechanism they are utilizing to execute this. Any help as we start down the rabbit hole to remedy is much appreciated. thank you!
Technical SEO | | SimpleSearch0 -
Dealing with broken internal links/404s. What's best practice?
I've just started working on a website that has generated lots (100s) of broken internal links. Essentially specific pages have been removed over time and nobody has been keeping an eye on what internal links might have been affected. Most of these are internal links that are embedded in content which hasn't been updated following the page's deletion. What's my best way to approach fixing these broken links? My plan is currently to redirect where appropriate (from a specific service page that doesn't exist to the overall service category maybe?) but there are lots of pages that don't have a similar or equivalent page. I presume I'll need to go through the content removing the links or replacing them where possible. My example is a specific staff member who no longer works there and is linked to from a category page, should i be redirecting from the old staff member and updating the anchor text, or just straight up replacing the whole thing to link to the right person? In most cases, these pages don't rank and I can't think of many that have any external websites linking to them. I'm over thinking all of this? Please help! 🙂
Technical SEO | | Adam_SEO_Learning0 -
Can you regain any SERPs / link juice of links that have 404'd?
We have a client whose 301 redirects disappeared and have been gone for about 6 months now. We are going to be putting the 301 redirects back in place. Will we be able to regain any of the previous SERPs or link juice from old links or is all lost? Thanks in advance!
Technical SEO | | SavvyPanda0 -
Redirecting HTTP to HTTPS - How long does it take Google to re-index the site?
hello Moz We know that this year, Moz changed its domain to moz.com from www.seomoz.org
Technical SEO | | joony
however, when you type "site:seomoz.org" you still can find old urls indexed on Google (on page 7 and above) We also changed our site from http://www.example.com to https://www.example.com
And Google is indexing both sites even though we did proper 301 redirection via htaccess. How long would it take Google to refresh the index? We just don't worry about it? Say we redirected our entire site. What is going to happen to those websites that copied and pasted our content? We have already DMCAed their webpages, but making our site https would mean that their website is now more original than our site? Thus, Google assumes that we have copied their site? (Google is very slow on responding to our DMCA complaint) Thank you in advance for your reply.0 -
Is it good practice to still pay for Best of the Web Directory (BOTW) and other similar one's you have to pay for?
I know that paid for links are hit by Google, but in the past these directories were okay. What about now? Thank you.
Technical SEO | | RoxBrock0 -
What to do with 404 errors when you don't have a similar new page to 301 to ??
Hi If you have 404 errors for pages that you dont have similar content pages to 301 them to, should you just leave them (the 404's are optimised/qood quality with related links & branding etc) and they will eventually be de-indexed since no longer exist or should you 'remove url' in GWT ? Cheers Dan
Technical SEO | | Dan-Lawrence0 -
How Does Google's "index" find the location of pages in the "page directory" to return?
This is my understanding of how Google's search works, and I am unsure about one thing in specific: Google continuously crawls websites and stores each page it finds (let's call it "page directory") Google's "page directory" is a cache so it isn't the "live" version of the page Google has separate storage called "the index" which contains all the keywords searched. These keywords in "the index" point to the pages in the "page directory" that contain the same keywords. When someone searches a keyword, that keyword is accessed in the "index" and returns all relevant pages in the "page directory" These returned pages are given ranks based on the algorithm The one part I'm unsure of is how Google's "index" knows the location of relevant pages in the "page directory". The keyword entries in the "index" point to the "page directory" somehow. I'm thinking each page has a url in the "page directory", and the entries in the "index" contain these urls. Since Google's "page directory" is a cache, would the urls be the same as the live website (and would the keywords in the "index" point to these urls)? For example if webpage is found at wwww.website.com/page1, would the "page directory" store this page under that url in Google's cache? The reason I want to discuss this is to know the effects of changing a pages url by understanding how the search process works better.
Technical SEO | | reidsteven750 -
Can someone break down 'page level link metrics' for me?
Sorry for the, again, basic question - can someone define page level link metrics for me?
Technical SEO | | Benj250