What's the best way to search keywords for Youtube using Moz Keyword explorer?
-
I want to optimize my youtube channel using identified keywords, but I'm concerned that the keywords I'm identifying work well for SERP's but might not be how people search in Youtube. How do a distinguish my keywords to be targeted for Youtube?
-
You should use the keyword explorer and google trends for finding out the keywords and Youtube hashtags Generator for finding videos around specific topics, related to that topic.
This can help you reach out to the audience most likely to be interested in what you have to say.
-
I like to use Keyword Explorer for YouTube research the same as I would for SERP keyword research. The difference is I look at the keywords differently. I try to think of the "user intent" and how it would differ from a web search vs a video search per se.
As an example, let's take the keyword "NBA sneakers". (I know nothing about sneakers but it's the first thing that came to mind)
User intent for organic search might default to "buy nba sneakers" as the dominate interpretation. For the most part when people do a Google search for "nba sneakers" they will probably be looking to purchase sneakers and the results will generally be "stores" in the top results.
When someone is on YouTube, the default might be to compare or get more information about the different popular sneakers that are out right now. Generally it's people looking for a visual vs actually purchasing. (not that they won't want to purchase soon)
Keyword Explorer will help you find questions and keywords around the topic you are researching, you'll need to decide what the intent of those keywords are based on user intent.
You can read more about user intent here --> https://moz.com/blog/a-guide-to-setting-up-your-very-own-search-intent-projects
and here is some information about building an intent-based keyword list here --> https://moz.com/blog/the-basics-of-building-an-intent-based-keyword-list
https://moz.com/blog/the-basics-of-building-an-intent-based-keyword-list
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Large site with content silo's - best practice for deep indexing silo content
Thanks in advance for any advice/links/discussion. This honestly might be a scenario where we need to do some A/B testing. We have a massive (5 Million) content silo that is the basis for our long tail search strategy. Organic search traffic hits our individual "product" pages and we've divided our silo with a parent category & then secondarily with a field (so we can cross link to other content silo's using the same parent/field categorizations). We don't anticipate, nor expect to have top level category pages receive organic traffic - most people are searching for the individual/specific product (long tail). We're not trying to rank or get traffic for searches of all products in "category X" and others are competing and spending a lot in that area (head). The intent/purpose of the site structure/taxonomy is to more easily enable bots/crawlers to get deeper into our content silos. We've built the page for humans, but included link structure/taxonomy to assist crawlers. So here's my question on best practices. How to handle categories with 1,000+ pages/pagination. With our most popular product categories, there might be 100,000's products in one category. My top level hub page for a category looks like www.mysite/categoryA and the page build is showing 50 products and then pagination from 1-1000+. Currently we're using rel=next for pagination and for pages like www.mysite/categoryA?page=6 we make it reference itself as canonical (not the first/top page www.mysite/categoryA). Our goal is deep crawl/indexation of our silo. I use ScreamingFrog and SEOMoz campaign crawl to sample (site takes a week+ to fully crawl) and with each of these tools it "looks" like crawlers have gotten a bit "bogged down" with large categories with tons of pagination. For example rather than crawl multiple categories or fields to get to multiple product pages, some bots will hit all 1,000 (rel=next) pages of a single category. I don't want to waste crawl budget going through 1,000 pages of a single category, versus discovering/crawling more categories. I can't seem to find a consensus as to how to approach the issue. I can't have a page that lists "all" - there's just too much, so we're going to need pagination. I'm not worried about category pagination pages cannibalizing traffic as I don't expect any (should I make pages 2-1,000) noindex and canonically reference the main/first page in the category?). Should I worry about crawlers going deep in pagination among 1 category versus getting to more top level categories? Thanks!
Moz Pro | | DrewProZ1 -
Moz page optimizer - avoid keyword stuffing
Hi Moz community, A quesiton about our dutch travel insurance website. Two weeks ago we had a ranking drop from 17 to position 35. The project is still fresh (we started in may this year). I quess penguin 4.0 didn't like our rapid linkbuilding. But we also receive a message in page optimization tool for keyword stuffing. When we analyze the homepage www.reisverzekering.net for reisverzekering (meaning travel insurance) Moz suggests to avoid keywords stuffing. But I dont understand, we don't use the keyword that much and Yoast doesnt give this message. How much key
Moz Pro | | remkoallertz0 -
Why is MOZ and Google search Volume so different?
A search term in MOZ shows the monthly search volume to be 49K. In Google, the same term shows the search volume at only 1300 monthly searches. Which do I trust? Thanks, Don
Moz Pro | | rcman0 -
Moz Data Issues?
Since the launch of Moz something or other has been wrong with my data. Is everyone having these issues? Or is it just me?
Moz Pro | | EcommerceSite0 -
Google updated their algorithm. How up to date is OpenSiteExplorer's Domain and Page authority?
Hi guys, as we all know, Google Panda update is here and it changed how they rank inbound links and the linkers domain and page authority. But when I look at OpenSiteExplorer's results, I cant see a difference in the page and domain authority. Why is that?
Moz Pro | | Uds0 -
Garbled URL's in Private Messages.
Every time I try to put a url in a Private message it gets garbled up with extra chars and then won't go to the right place. http://www.facebook.com/pages/Mariah-Carle-Photography Becomes: http://www.facebook.com/pages/Mariah58973jhsdfui-Carle%8594743Photography Ok after that test I deliberately garbled a url and it STILL work in the open forums....
Moz Pro | | Mcarle0 -
What's with the new Q&A set up?
In the old Q&A set up your response was automatically given a thumbs up by you so that you got a mozpoint for every response you gave. Now you have to manually thumb up your responses. Why was this change made? Can we get it back to the way it was?
Moz Pro | | DanDeceuster1 -
Way to Avoid Local Results in Keyword Difficulty Tool
I'm trying to use the Keyword Difficulty Tool to research some keywords. However, I keep getting local Seattle results in the SERPs. For example, if I search for "guitar lessons". At least 4 of the 10 results seem to be Seattle based (I guess because of SEOMoz ip addresses). Is there a way to eliminate local results?
Moz Pro | | nixforsix0