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    4. What's the best way to search keywords for Youtube using Moz Keyword explorer?

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    What's the best way to search keywords for Youtube using Moz Keyword explorer?

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    • Dustless
      Dustless last edited by

      I want to optimize my youtube channel using identified keywords, but I'm concerned that the keywords I'm identifying work well for SERP's but might not be how people search in Youtube. How do a distinguish my keywords to be targeted for Youtube?

      1 Reply Last reply Reply Quote 0
      • SABA467
        SABA467 last edited by

        You should use the keyword explorer and google trends for finding out the keywords and Youtube hashtags Generator for finding videos around specific topics, related to that topic.

        This can help you reach out to the audience most likely to be interested in what you have to say.

        1 Reply Last reply Reply Quote 0
        • DarinPirkey
          DarinPirkey last edited by

          I like to use Keyword Explorer for YouTube research the same as I would for SERP  keyword research.  The difference is I look at the keywords differently.  I try to think of the "user intent" and how it would differ from a web search vs a video search per se.

          As an example, let's take the keyword "NBA sneakers".  (I know nothing about sneakers but it's the first thing that came to mind)

          User intent for organic search might default to "buy nba sneakers" as the dominate interpretation.  For the most part when people do a Google search for "nba sneakers" they will probably be looking to purchase sneakers and the results will generally be "stores" in the top results.

          When someone is on YouTube, the default might be to compare or get more information about the different popular sneakers that are out right now.  Generally it's people looking for a visual vs actually purchasing. (not that they won't want to purchase soon)

          Keyword Explorer will help you find questions and keywords around the topic you are researching, you'll need to decide what the intent of those keywords are based on user intent.

          You can read more about user intent here --> https://moz.com/blog/a-guide-to-setting-up-your-very-own-search-intent-projects

          and here is some information about building an intent-based keyword list here --> https://moz.com/blog/the-basics-of-building-an-intent-based-keyword-list

          https://moz.com/blog/the-basics-of-building-an-intent-based-keyword-list

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