Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Could I set a Cruise as an Event in Schema mark up?
-
Hi there,
We are now in the process of implementing a JSON-LD mark-up solution and are building cruises as an event. Will this work and can we get away with this without penalty?
Previously they have been marking their cruises as events using the data highlighter and this has displayed correctly in the SERP.
The ideal schema would be Trip but this is not supported by Google Rich Results yet, hopefully they will support this in the future.
Another alternative would be product but this does not display rich-results as we would like. Event has the best result in terms of how the information is displayed. For example someone might search "Cruises to Spain" and the landing page would display the next 3 cruises that go to Spain, with dates & prices.
The event location would be the cruise terminal, the offer would be the starting price and the start & end date would be the cruise duration, these are fixed dates.
I am interested to hear the communities opinion and experience with this problem.
-
I don't know of an absolute / definitive answer. If it were my site, I think I would be happy to take the chance with Event markup since there is no perfect match, as you say.
Evidence in each direction:
- Yes - this is OK - Google's schema page talks about "If the event happens across several streets, define the starting location and mention the full details in description.
- No - this is not OK - the same page says "Don’t promote non-event products or services such as "Trip package: San Diego/LA, 7 nights" as events".
The reason I wouldn't be too concerned about the "no" side is that I think it is reasonable to read that as being about things like flights where the point is getting to the destination rather than things like cruises which are arguably events in their own right.
Good luck!
-
Thanks for sharing this information. Its helpful, thank you
-
I honestly think if you're going to pick one of the two (though neither is quite right), event makes much more sense than product does. It's not like someone is physically buying the actual cruise ship, instead they're paying to spend 'time' at a 'venue', the venue just happens to be mobile instead of stationary
Someone else went on a similar journey of discovery in 2017, here: https://www.webmasterworld.com/html/4844938.htm
... kind of interesting. It highlighted that Ticket schema might be one possible option: https://schema.org/Ticket. There are actually lots of references to "ticket" within Google's event schema documentation: https://developers.google.com/search/docs/data-types/event (ctrl+F for "ticket")
Apparently lots of cruise operators do use event schema, never heard of any of them using product schema
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Schema markup concerning category pages on an ecommerce site
We are adding json+ld data to an ecommerce site and myself and one of the other people working on the site are having a minor disagreement on things. What it comes down to is how to mark up the category page. One of us says it needs to be marked up with as an Itempage, https://schema.org/ItemPage The other says it needs to be marked up as products, with multiple product instances in the schema, https://schema.org/Product The main sticking point on the Itemlist is that Itemlist is a child of intangible, so there is a feeling that should be used for things like track listings or other arbitrary data.
Intermediate & Advanced SEO | | LesleyPaone2 -
Is it possible to have organization markup schema for sub domain ? and how should it look like ?
Can we have organization markup schema for subdomain ? For example if my main domain is xyz.com and subdomain is sub.xyz.com If i plan to have organization markup schema for subdomain how should it look like ? Should the markup schema must have main domain url or sub domain url in markup schema ? Should it be like this ?
Intermediate & Advanced SEO | | NortonSupportSEO0 -
Should I use https schema markup after http-https migration?
Dear Moz community, Noticed that several groups of websites after HTTP -> HTTPS migration update their schema markup from, example : {
Intermediate & Advanced SEO | | admiral99
"@context": "http://schema.org",
"@type": "WebSite",
"name": "Your WebSite Name",
"alternateName": "An alternative name for your WebSite",
"url": "http://www.your-site.com"
} becomes {
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Your WebSite Name",
"alternateName": "An alternative name for your WebSite",
"url": "https://www.example.com"
} Interesting to know, because Moz website is on https protocol but uses http version of markup. Looking forward for answers 🙂0 -
Marking Ads As Ads
In marking paid ads as "advertisement" for the sake of Google organic, if you have a block of small ads, do you have to mark each and every one as an advertisement? For instance, let's say you have a block of small ads in the right column... mark each one or just at the top or what? Thanks!
Intermediate & Advanced SEO | | 945010 -
Schema.org snippet for thumbs up-down reviews
Hi guys, I'm deep into the Schema.org meta-tags implementation for the reviews on my website and I'd love to know how do you think I should implement it when I have Positive-Negative reviews as opposed to star ratings. I couldn't find a site that had this with schema tags for reference. Fiverr used to have thumbs up/down, but recently changed to star rating. On our services marketplace we allow users to review the providers they worked with and ask them for a positive-negative review - thumbs up/down with an additional open text area. I thought about adding a schema.org meta-tags like this: Lets assume one of our providers got two reviews, one is positive and the second is negative. So, first I thought about adding an aggregateReview meta-tag on top, just like this: And also add a meta-tag for any review, like this: Two days ago by
Intermediate & Advanced SEO | | ShaqD
Kareem Abdul-Jabbar
Joe is a great guy, I'd recommend him to my friends. Does that make sense? Has anyone had the chance to implement a schema.org meta tags for this kind of situation or familiar with a website who does it that way? Thanks so much for your help! Shaqd0 -
Schema.org and YouTube Videos
Hi, Does anyone know how to implement schema.org markup with YouTube embedded videos? Thanks Carlos
Intermediate & Advanced SEO | | Carlos-R0 -
Schema.org on Youtube iframe embed?
So I've tried scouring the internet on the proper way to markup youtube videos. I know there's the VideoObject propery but that seems to be more made for the old school embed code that looks like this: <embed width="100%" id="video-player-flash" height="100%" type="application/x-shockwave-flash" src="http://s.ytimg.com/yt/swfbin/watch_as3-vflpp9opi.swf" allowscriptaccess="always" allowfullscreen="true" bgcolor="#000000" flashvars="el=embedded&fexp=904001%2C914057%2C918000%2C910206%2C907217%2C907335%2C921602%2C919306%2C922600%2C919316%2C920704%2C912804%2C913542%2C919324%2C912706&is_html5_mobile_device=false&tabsb=1&hl=en_US&eurl=http%3A%2F%2Fwww.dial800.com%2Fblog%2Fvideos%2Fdial800-product-overview-video&iurl=http%3A%2F%2Fi4.ytimg.com%2Fvi%2Fgk1aD9UCKYA%2Fhqdefault.jpg&tspto=12000&probably_logged_in=1&tsp_buffer=10&video_id=gk1aD9UCKYA&tsp_dvrloop=50&sendtmp=1&enablejsapi=1&sk=WZy3rFIXzzhTB_BpmE1p1tTsbxMib1vIC&rel=1&playlist_module=http%3A%2F%2Fs.ytimg.com%2Fyt%2Fswfbin%2Fplaylist_module-vfl3lol2H.swf&jsapicallback=ytPlayerOnYouTubePlayerReady&playerapiid=player1&framer=http%3A%2F%2Fwww.dial800.com%2Fblog%2Fvideos%2Fdial800-product-overview-video"> Do I need to use that code or is it possible to mark it up using just the clean iframe src that youtube provides now?
Intermediate & Advanced SEO | | SirSud0 -
Schema.org Implementation: "Physician" vs. "Person"
Hey all, I'm looking to implement Schema tagging for a local business and am unsure of whether to use "Physician" or "Person" for a handful of doctors. Though "Physician" seems like it should be the obvious answer, Schema.org states that it should refer to "A doctor's office" instead of a physician. The properties used in "Physician" seem to apply to a physician's practice, and not an actual physician. Properties are sourced from the "Thing", "Place", "Organization", and "LocalBusiness" schemas, so I'm wondering if "Person" might be a more appropriate implementation since it allows for more detail (affiliations, awards, colleagues, jobTitle, memberOf), but I wanna make sure I get this right. Also, I'm wondering if the "Physician" schema allows for properties pulled from the "Person" schema, which I think would solve everything. For reference: http://schema.org/Person http://schema.org/Physician Thanks, everyone! Let me know how off-base my strategy is, and how I might be able to tidy it up.
Intermediate & Advanced SEO | | mudbugmedia0