Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Will I loose from SEO if I rename my urls to be more keyword friendly?
-
As a good practice of SEO is to have your keywords in the links. I am thinking of doing some optimization and change my urls to more effective keywords. I am using shopify and there is an option (a tick) that you can check while changing the url (ex. for a category, for a product, for a blog post). This will give a redirection to the old post to the new.
Is it good practice? Is it risky for losing SEO or it will help to rank higher because I will have better keywords in my links?
-
I will check those guides and see how I can work on optimizations. Thank you.
-
Hi Spiros
Below are two guides that may assist in your URL structure. It appears the site is not ranking for target keywords so a re-structure is maybe beneficial. It is an ideal practice to have the target customer query in the URL structure. Shopify though has limitations so may need to work within them.
https://www.hostgator.com/blog/best-url-structure-seo/
https://moz.com/blog/15-seo-best-practices-for-structuring-urls
The next step will 301'ing the old page to the new page.
Hope that helps.
-
If my pages were ranking top 20 keywords I would use tools like MOZ! So no they are not ranking top 20 and I want to achieve this....
-
Spiros
The first rule of seo - is to do no harm. Sometimes when you optimise a site as per "best practice" - then you lose rankings. It is important to protect the keywords that matter that you already rank for.
So an initial step is an audit.
Perhaps I will reframe. - is the page you want to change the URL for ranking in the top 20 positions for the keyword you are targeting for?
Regards
-
Obviously, I want to change the URL in order to optimize for a better keyword and not fix broken links. So you are saying that it will hurt SEO? I am using moz tools because SEO in not 100% optimized for my site. So I don't think my pages are ranking well. And ranking well is related to the specific keyword you want to rank for a page. An "expert" from MOZ told me that it can take like 5-10 months to see results from SEO actions. Then this is not measurable...I can't fix something today "ex a URL" and wait 10 months! I will need a more specific answer!
-
HI
If it is not broken - you do not fix it. So the first question is, how is the site ranking today for the customer query/ies you are targetting? If you are ranking well, then likely do not touch urls.
Regards
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Will disallowing URL's in the robots.txt file stop those URL's being indexed by Google
I found a lot of duplicate title tags showing in Google Webmaster Tools. When I visited the URL's that these duplicates belonged to, I found that they were just images from a gallery that we didn't particularly want Google to index. There is no benefit to the end user in these image pages being indexed in Google. Our developer has told us that these urls are created by a module and are not "real" pages in the CMS. They would like to add the following to our robots.txt file Disallow: /catalog/product/gallery/ QUESTION: If the these pages are already indexed by Google, will this adjustment to the robots.txt file help to remove the pages from the index? We don't want these pages to be found.
Intermediate & Advanced SEO | | andyheath0 -
Keywords in URL: sub-directory or single layer keywords?
Hi guys, im putting together a proposal for a new site and trying to figure out if it'd be better to (A) have a keyword split across multiple directories or duplicate keywords to have the keyword hyphenated? For example, for the topic of "Christmas decor" would you use; (A) - www.domain.com/Christmas/Decor (B) - www.domain.com/Christmas/Christmas-Decor in example B the phrase 'Christmas' is duplicated which looks a little spammy, but the key term "Christmas decor" is in the URL without being broken up by directories. which is stronger? Any advice welcome! Thanks guys!
Intermediate & Advanced SEO | | JAR8971 -
Should I include URLs that are 301'd or only include 200 status URLs in my sitemap.xml?
I'm not sure if I should be including old URLs (content) that are being redirected (301) to new URLs (content) in my sitemap.xml. Does anyone know if it is best to include or leave out 301ed URLs in a xml sitemap?
Intermediate & Advanced SEO | | Jonathan.Smith0 -
CDN for SEO (or not)?
Does CDN impact on SEO or not? There seems conflicting ideas as to whether they impact positively or negatively, I realise that if the page loads quicker this is a good thing for SEO and usability of course. Does Google see CDN as just cheating and a get-around for not doing the work from the ground up and using good hosting etc? Do you have any direct experience? All constructive input much appreciated!
Intermediate & Advanced SEO | | seoman101 -
Will the use of lightbox affect SEO?
I am looking to condense a features list on my pricing page. it is currently a static list however I want the user to click a button and a full list of standard features will pop up in a lightbox. How will this affect my SEO? Can Google read content in a lightbox?
Intermediate & Advanced SEO | | ParkerSoftware0 -
Canonical URL & sitemap URL mismatch
Hi We're running a Magento store which doesn't have too much stock rotation. We've implemented a plugin that will allow us to give products custom canonical URLs (basically including the category slug, which is not possible through vanilla Magento). The sitemap feature doesn't pick up on these URLs, so we're submitting URLs to Google that are available and will serve content, but actually point to a longer URL via a canonical meta tag. The content is available at each URL and is near identical (all apart from the breadcrumbs) All instances of the page point to the same canonical URL We are using the longer URL in our internal architecture/link building to show this preference My questions are; Will this harm our visibility? Aside from editing the sitemap, are there any other signals we could give Google? Thanks
Intermediate & Advanced SEO | | tomcraig860 -
Is CloudFlare bad for SEO?
I have been hit by DDoS attacks lately...not on a huge scale, but probably done by some "script kiddies" or competitors of mine. Still, I need to take some action in order to protect my server and my site against all of this spam traffic that is being sent to it. In the process of researching the tools available for defending a website from a DDoS attack, I came across the service offered by CloudFlare.com. According to the CloudFlare website, they protect your site against a DDoS attack by showing users/visitors they find suspicious an interstitial that asks them if they are a real user or a bot...this interstitial contains a Captcha that suspicious users are asked to enter in order to visit the site. I'm just wondering what kind of an effect such an interstitial could have on my Google rankings...I can imagine that such a thing could add to increased click-backs to the SERPs and, if Google detects this, to lower rankings. Has anyone had experience with the DDoS protection services offered by CloudFlare, who can say a word or two regarding any effects this may have on SEO? Thanks
Intermediate & Advanced SEO | | masterfish1 -
Canonical URLs and Sitemaps
We are using canonical link tags for product pages in a scenario where the URLs on the site contain category names, and the canonical URL points to a URL which does not contain the category names. So, the product page on the site is like www.example.com/clothes/skirts/skater-skirt-12345, and also like www.example.com/sale/clearance/skater-skirt-12345 in another category. And on both of these pages, the canonical link tag references a 3rd URL like www.example.com/skater-skirt-12345. This 3rd URL, used in the canonical link tag is a valid page, and displays the same content as the other two versions, but there are no actual links to this generic version anywhere on the site (nor external). Questions: 1. Does the generic URL referenced in the canonical link also need to be included as on-page links somewhere in the crawled navigation of the site, or is it okay to be just a valid URL not linked anywhere except for the canonical tags? 2. In our sitemap, is it okay to reference the non-canonical URLs, or does the sitemap have to reference only the canonical URL? In our case, the sitemap points to yet a 3rd variation of the URL, like www.example.com/product.jsp?productID=12345. This page retrieves the same content as the others, and includes a canonical link tag back to www.example.com/skater-skirt-12345. Is this a valid approach, or should we revise the sitemap to point to either the category-specific links or the canonical links?
Intermediate & Advanced SEO | | 379seo0