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    4. Brand name in title?

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    Brand name in title?

    On-Page Optimization
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    • RaoulWB
      RaoulWB last edited by

      Hi all,

      I have noticed that a lot of companies put there brand/company name at the end of their page title. To me, that seems like a huge sacrifice of your limited 60 characters. Wouldn't it be better to use characters for words that people might actually be searching for?

      1 Reply Last reply Reply Quote 0
      • sarahwalsh
        sarahwalsh last edited by

        You can put a brand name in a title, that's absolutely fine, but often when you naturally writing the content marketing say the homepage the brand name will get mentioned somewhere in there, so often you website will get indexed with your brand name mentioned, or just mention on say the about us page.

        1 Reply Last reply Reply Quote 0
        • ClaytonJ
          ClaytonJ last edited by

          Each case is different.  That said can give you some general rules we use.  If the Brand name is short ie 6 characters or less.

          We use Brand in all Title tags.  - ie | Brand

          If long - some Brands 2-3 words we always use Brand on Home Page, Contact Page, privacy pages etc.

          Product pages - often go with the product only.  Then after that we just look at individual pages and determine what is best for the consumer and search engines.

          Hope that assists.

          1 Reply Last reply Reply Quote 1
          • RaoulWB
            RaoulWB last edited by

            Thank you for the replies guys! I understand it depends on many circumstances/variables.

            Would it be possible to name some circumstances in which you tend more towards mentioning your brand name in the page title and some circumstances in which you typically wouldn't?

            That would be of great help, thank you.

            1 Reply Last reply Reply Quote 0
            • Optimal_Strategies
              Optimal_Strategies last edited by

              It all depends on circumstances but in most cases most experts advice leave brand name on main page, contact, about us etc. but not on posts.

              1 Reply Last reply Reply Quote 1
              • ClaytonJ
                ClaytonJ last edited by

                Hi

                Yes, in many instances it is better to use other words besides Brand name. We recommend the brand name in title tag on home page,

                1 Reply Last reply Reply Quote 1
                • Martijn_Scheijbeler
                  Martijn_Scheijbeler last edited by

                  It could, I would say it's depending on how large of a brand you are in the space that you want to rank for. In tons of cases for bigger brands, it makes more sense to add their brand name to the title of the page in the SERP as it will have a higher awareness of people who are already familiar with it and that's why it'll increase their CTR. In most cases, I would say that it's better to test this assumption at a larger scale to see what the actual impact is of removing/adding the brand name.

                  1 Reply Last reply Reply Quote 2
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