Is there any set benefit in using a URL tracking engine on a domain for passing link juice?
-
Is there any set benefit in using a URL tracking engine on a domain for passing link juice?
I.E. xxxx.com?$id=1111 to then redirect to shareasale? The client has an affiliate program and is thinking of running one in-house as well. Is there a benefit to a “redirect engine” that uses the website root domain?
-
For SEO it's always better to link directly, rather than linking to a page which then redirects. Redirects only pass large amounts of SEO authority to 'similar' pages (there are checks and balances on this). You could experiment with something like this, but I doubt it will result in much uplift really
-
The main reason to use a redirect engine on your site would be either for safety purposes to scan the URL for malware or in order not to pass the rank (SEO juice) by Disallowing/NoIndexing the redirect engine URL.
If you are looking to help rank the linked site, then what you should do is use an old-fashioned DoFollow link. Otherwise, feel free to use a redirect engine.
Daniel Rika - Dalerio Consulting
https://dalerioconsulting.com/
info@dalerioconsulting.com
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Redirect closed shop to main shop, or keep the domain and content alive and use it for link building?
Hello, We used to have two shops selling our products, a small shop with a small selection of only our best quality products (domain smallshop.com), and a big shop with everything (bigshop.com). It used to make sense (without going into full detail), but it's not relevant anymore, and so we decided to stop maintaining the small shop, because it was time consuming and not worth it. There is some really good links pointing to smallshop.com, and the content is original (the product descriptions are different between both shops). So far, we just switch the "add to cart" button on the small shop into a link to the same product on the big shop, and did links from the small shop to the big shop also on categories pages. So the question is: in your opinion, is it better to do that, keep the small shop and content alive and build links to our big shop, or do 301 redirections and shut down completely the small shop ? Thanks for your opinion!
Intermediate & Advanced SEO | | Colage0 -
This url is not allowed for a Sitemap at this location error using pro-sitemaps.com
Hey, guys, We are using the pro-sitemaps.com tool to automate our sitemaps on our properties, but some of them give this error "This url is not allowed for a Sitemap at this location" for all the urls. Strange thing is that not all of them are with the error and most have all the urls indexed already. Do you have any experience with the tool and what is your opinion? Thanks
Intermediate & Advanced SEO | | lgrozeva0 -
Use Canonical or Robots.txt for Map View URL without Backlink Potential
I have a Page X with lots of unique content. This page has a "Map view" option, which displays some of the info from Page X, but a lot is ommitted. Questions: Should I add canonical even though Map View URL does not display a lot of info from Page X or adding to robots.txt or noindex, follow? I don't see any back links coming to Map View URL Should Map View page have unique H1, title tag, meta des?
Intermediate & Advanced SEO | | khi50 -
Can I, in Google's good graces, check for Googlebot to turn on/off tracking parameters in URLs?
Basically, we use a number of parameters in our URLs for event tracking. Google could be crawling an infinite number of these URLs. I'm already using the canonical tag to point at the non-tracking versions of those URLs....that doesn't stop the crawling tho. I want to know if I can do conditional 301s or just detect the user agent as a way to know when to NOT append those parameters. Just trying to follow their guidelines about allowing bots to crawl w/out things like sessionID...but they don't tell you HOW to do this. Thanks!
Intermediate & Advanced SEO | | KenShafer0 -
.co.uk .com linking brand and template on different domains?
Hi From an SEO point of view what are the current recommendations for linking and using the same template for the same brand on a .com and .co.uk website, so both named the same, using the same template and products but one for Europe and one for the states and Australia.
Intermediate & Advanced SEO | | askshopper0 -
Sub-domain or new domain for new location
I have a small law firm in Dallas, TX. I will be moving to Austin, TX in the next 2 years. My website is doing great here in Dallas, but I have focused on keyword phrases that include the word "Dallas." I would like to leave my current website as is and maintain a Dallas office to keep the business flowing from this website. I am trying to determine the best way to get Austin business from a 2nd website. I know I will need new content that includes the use of the word "Austin". My question is: Should I put the new content on (1) a subdomain (i.e. austin.copplaw.com) or (2) a new domain (i.e. copplawfirm.com). I really want to be a player for the google local search results in both cities. I can use a different name for my law firm in Austin, if necessary. Any advice would be greatly appreciated! Regards, Zac
Intermediate & Advanced SEO | | seozac0 -
Will blocking urls in robots.txt void out any backlink benefits? - I'll explain...
Ok... So I add tracking parameters to some of my social media campaigns but block those parameters via robots.txt. This helps avoid duplicate content issues (Yes, I do also have correct canonical tags added)... but my question is -- Does this cause me to miss out on any backlink magic coming my way from these articles, posts or links? Example url: www.mysite.com/subject/?tracking-info-goes-here-1234 Canonical tag is: www.mysite.com/subject/ I'm blocking anything with "?tracking-info-goes-here" via robots.txt The url with the tracking info of course IS NOT indexed in Google but IT IS indexed without the tracking parameters. What are your thoughts? Should I nix the robots.txt stuff since I already have the canonical tag in place? Do you think I'm getting the backlink "juice" from all the links with the tracking parameter? What would you do? Why? Are you sure? 🙂
Intermediate & Advanced SEO | | AubieJon0 -
Should I 301 a penalized domain to another domains subfolder?
I have a niche domain seems to have been hit by Penguin. It had very good rankings before the update, and I think at least a good part of the penalty might be due to overoptimized anchor text. So here is the question; If I decide to take this site down, should I 301 the entire domain to a relevant sub-folder of another site? i.e comtemporaryfurniture.com to domain.com/category/modern-furniture.html Will the penalty get passed onto the new domain? If the penalty is partly due to anchor text, then pointing it to another site's subfolder would mean the tartget URL has more varied anchor text and could boost rankings.
Intermediate & Advanced SEO | | inhouseseo0