Should I publish Amazon reviews on my own site/products? Do I need to worry about duplicate content or anything else?
-
I'm redesigning my site expected launch early January. I'll be selling some products that are currently are only available on Amazon; and those listings have thousands of very positive reviews. I'm seeing apps that are available that will sync reviews from my Amazon seller account listings to my products on-site. I'd love to start my site off with the great validation these reviews are sure to provide customers, but I wonder how concerned I need to be about duplicate content or any other cons.
-
Publishing Amazon reviews on your own site can enhance credibility and provide social proof. However, be cautious of duplicate content. Use snippets or summaries and link back to the original reviews to avoid SEO penalties. This approach helps with Amazon account management by maintaining good standing with search engines.
-
The reviews only make a small part of the site's content, so they wouldn't be enough for the page to be marked as duplicate. It is a very common tactic to include reviews from other sites, so it is safe to assume that they won't be of any harm to your rankings.
Daniel Rika - Dalerio Consulting
https://dalerioconsulting.com/
info@dalerioconsulting.com
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to make Google show reviews from Facebook and Google My Business?
I wonder if there is anything I can do to increase the chance that Google shows stars that indicate the average score of our reviews from Facebook or Google MyBusiness for the keywords where we rank nr. 1, for instance our brand name?
Reviews and Ratings | | AudunBK0 -
AggregateRating JSON-LD help needed
Hey all, Working with gydeandseek.com and trying to get 5-star reviews to show up at a SERP Feature on some of their pages. Everything validates using the Structured Data Testing Tool, yet we are not seeing anything in search. We have had this SERP Feature show up in the past. Here is a sample page - https://gydeandseek.com/budapest/gabriella Hoping the greater consciousness (aka you) can help us figure out what we are doing wrong here. Or if it is just Google deciding not to display the aggregateRatings in search. Other clients who use this markup have it show up pretty quickly, trying to figure out why it isn't here and generally stumped. Thanks, Tim
Reviews and Ratings | | TimAkers0 -
Google Reviews & Third Party Reviews
Hi We have a third party review provider, but were also looking at increasing our Google reviews. However after more research, should Google reviews only be used on local listings? For organisations which don't have a physical location to buy from - is the solution to use organisation schema, which incorporates 'reviews on other sites' with the hope Google may show your Feefo review count? When checking similar companies - all seem to have the organisation knowledge card and not the local Google My Business listing. Is it worth pursuing extra reviews on Google My Business or not? Thanks!
Reviews and Ratings | | BeckyKey0 -
The relationship between Google Reviews and SEO?
I have recently started working with a client with bad reviews on Google (2.1/5). Apart from the fact consumers are likely to see these reviews and decide against buying the service the company offers (causing a decrease in traffic), are there any other negative effects on the SEO?
Reviews and Ratings | | sophiecrosby970 -
Does Google's 3rd Party Reviews Guideline Update make Review Aggregators Obsolete?
Good day!We are concerned about Google's updated Guidelines in ratings and reviews, specifically as quoted in the SEO Roundtable: "The new guidelines specifically disallows you from using 3rd party reviews, found on other sites, and marking those up on your site."https://www.seroundtable.com/google-updates-reviews-markup-guidelines-22608.htmlThe Guidelines are here https://developers.google.com/search/docs/data-types/reviews#local-business-reviewsWe enlist the use of a 3rd party aggregate for one of our client's (service business). Since, in effect, it is a 3rd party review site, and what the shortcode does is copy reviews from that third party site and mark them up on the client website. What do you guys know about this update, and what are is your take on what the update says and how it relates to a 3rd party review aggregators? Thanks!
Reviews and Ratings | | LinkRightMedia0 -
The chicken community needs your helpful ideas
Hey Mozzers! We are currently working on reputation management for a client that sells chicken coops. They've gotten a few nasty reviews from one of the most popular community forums. Given the high DA it will be hard work (understatement of the year) to outrank that forum thread enough to knock it off the first page of SERPs. I've been brainstorming some unique ideas for the chicken community that could bring a more positive rapport to the product. We've considered an interactive game, polls, content for chicken communities and publications. Mozzers always have such fantastic insight, I thought I'd open up the brainstorm and see if anyone has a great, unique idea to drive traffic and increase brand engagement and awareness! Thanks so much in advance for your awesome ideas!
Reviews and Ratings | | localwork0 -
Moving my photography business to another state. Is it possible to transfer Google My Business listing WITHOUT losing my Google Reviews?
A friend of mine is transitioning her photography business to another state. She moved about 5 years ago and consequently lost all of her Google+/Yelp reviews. Having reviews as a photographer is EXTREMELY important for her business reputation. She doesn't want this to happen again. Is it possible to change the location of a Google my Business page and keep the existing reviews? Thanks
Reviews and Ratings | | RosemaryB0 -
How to get star ratings from Google Places to show up for my site in the SERP
Hi my cottage has star ratings in Google places, is there a way to show them under my sites in the google results? Thanks for any advice UKAEds8
Reviews and Ratings | | PottyScotty0