Should our rebranded company update our existing Instagram profile or delete it and start from scratch?
-
Our company just did a complete rebrand with a new name and logo. Instagram allows us to change our name, username, logo, and information, unlike Facebook, but there isn't a lot of online content about whether or not that's the best route. Any thoughts?
-
It depends on several factors like your existing follower base, engagement, and the extent of rebranding. Updating your existing profile might maintain continuity and preserve herb grinder follower base, while starting from scratch offers a fresh start but can be challenging to rebuild engagement.
-
Updating your existing Instagram profile is often the preferred choice for rebranded companies with established followers and brand recognition. It allows for continuity and engagement with the existing audience, while also providing an opportunity to introduce the new brand identity. However, if the rebranding involves significant changes or if the current profile lacks engagement, starting fresh might be a more effective approach to establish a cohesive brand image and attract a new audience. Consider the scope of the rebranding, existing engagement levels, technical considerations, and resource availability when making this decision.
-
@RyanHeffernon said in Should our rebranded company update our existing Instagram profile or delete it and start from scratch?:
Our company just did a complete rebrand with a new name and logo. Instagram allows us to change our name, username, logo, and information, unlike Facebook, but there isn't a lot of online content about whether or not that's the best route. Any thoughts?
That's an exciting situation! Revamping your brand identity is a big step, and utilizing Instagram's flexibility is definitely tempting. Here are some thoughts on whether to fully embrace the change on your Instagram profile:
Pros of aligning with the rebrand:
Consistency: Matching your Instagram presence to your overall brand reinforces the new identity and creates a unified, memorable experience for your audience.
Freshness: A new name, logo, and information can generate buzz and pique user curiosity, potentially attracting new followers.
Clarity: Aligning online profiles avoids confusion and ensures users easily recognize your brand across platforms.
Cons to consider:Temporary dip in engagement: Some users might miss your old handle or take time to adjust to the new name, potentially leading to a temporary dip in engagement.
Loss of discoverability: Changing your username can initially affect your search ranking, potentially impacting discoverability by new users.
Informing your audience: A clear communication strategy is crucial to inform your existing followers about the changes and avoid losing them in the transition.
Potential middle ground:Gradual name transition: Keep your current username for a while and add the new name in your bio or story highlights to ease the transition.
Highlight the rebrand: Use Instagram Stories, Reels, or feed posts to showcase the new brand identity and explain the changes to your audience.
Track and analyze: Monitor your engagement metrics after the change to assess its impact and adjust your strategy if needed.
Ultimately, the decision depends on your specific goals and audience.Here are some additional questions to consider:
How established is your current Instagram presence?
How well-known is your current username?
What is your target audience's engagement level?
How are you planning to communicate the rebrand to your followers?
By carefully weighing the pros and cons and considering these factors, you can make an informed decision about aligning your Instagram with your company's exciting rebrand.I hope this gives you some helpful food for thought!
-
I would not advise starting from scratch, unless you want to lose all your followers and all the progress which has been made so far! If you possibly can redesign and alter the name / URL of the profile, doing that would be a much better idea. The only exception to this is if, your profile has never previously performed well for you and has seen a lot of bot traffic (which may be perceived as negative by IG). If your profile has anything remotely positive going for it, keep it.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Standardising of Company Name Across The Web Question
Good Morning All There are two variations of our company name on the website. Sometimes the name is listed as "name and name" and sometimes listed as "name & name" The domain is obviously www.nameandname.co.uk I believe I am correct in saying that we would be wise to go through and standardise, using one form or the other? Secondly, my main question is would we be wise to use "name and name" as the default, as the word "and" and not the symbol "&" is in the domain itself? Many Thanks
Branding | | ruislip180 -
Google Analytics During Rebranding
Our organization is rebranding, should I start a new analytics property or change the domain in the old one?
Branding | | sdaily0 -
In Google SERPs some companies / government agencies have a Google-generated card for their organization and it references their Wikipedia page. It does not show for all companies /orgs that have a Wikipedia page. What is the criteria to have it shown?
Does Google have specific criteria to show a large card in the top right of SERPs that links to a national organization's Wikipedia-referenced info? These do not appear to be the Google Business Card created by individual organizations. Example having the card and org is on wikipedia: https://www.google.com/?ion=1&espv=2#q=u.s. department of labor Example no card shown and org is on wikipedia: https://www.google.com/?ion=1&espv=2#q=Occupational+Information+network
Branding | | Shirley.Fenlason0 -
Update citations
I recently completed a new site for a law firm. This new site will be hosted under a new domain name.My question is, can I simply update all of the citations and replace the domain name. Or do I need to create new citations or can I add the new site to the citations showing two website in my profile? Thanks
Branding | | mrobby10 -
Enhancing SEO Between WordPress Blog and Company Website
My company has recently launched a new and improved website within the last couple months. Unfortunately, the web developers that we'd hired to build and create the site work very little with SEO, thus leaving me in the dark on where to direct any questions regarding the optimization of our web content. Along with the new website design, we've also rolled out a WordPress blog related to our firm. We do have the blog embedded onto a page of our website, and clicking on any title will redirect the viewer to our WordPress blog, hosted separately from our website. My question is this--how do you suggest I drive viewers from our blog to our website, rather than vice versa? Are there any applications, widgets, etc that you could recommend that would help me better associate the blog with our company? Any advice would help. Thanks!
Branding | | LMcLaughlin0 -
Rebranding: How Can We Continue to Be Found by Searching the Old Name?
Our company was acquired and we are working toward an entire re-brand, including name change and new url. We plan to appropriately 301 redirect the old site to the correct pages on the news site, etc. The question is, if users continue to search the old company name on search engines, will it appear in SERPs for the new site? I'm guessing that our company name is associated to the old url and will that pass along the branded company name to the new url? My thoughts are to include the old company name in the sitemap.htm file and in the About Us section, particularly in the news release when the change occurs. Aside from that idea is to include social posts on G+, LinkedIn, our Blog, and Twitter as appropriate talking about the name change, all linking to the new website. Any input would be most appreciated!
Branding | | Prospector-Plastics0 -
What is the best PR company out there?
I need to know what is the best Press Release company out there and if its still safe to use them. Thanks in Advance
Branding | | Angelos_Savvaidis1 -
How many FaceBook likes do I need to start making a difference?
Just started the social scene. We have a FaceBook page https://www.facebook.com/SMSPro.Safety.Management.System Only about a year old, and until two weeks ago, we had about 8-10 likes. Then I started working on getting likes (please like this page if you can). Question: How many Likes do I need for Google to start counting this as significant? Would also appreciate any comments on FaceBook page to help.
Branding | | manintights280