Seem to have dropped completely out of the rankings

[Frog-Marketing]

Hello there,

I have a site that seems to have totally dropped out of the rankings i.e. it is now not even ranking for the name, at which it has been number 2 forever! In Moz Pro it is at 0% visibility and no keywords being ranked. No big changes in terms of the site, the pages appear to be being indexed and as far as I'm aware no dodgy backlinks.

The only change lately is that we have linked it to Google Console, added 2 content pages and done a Google Adwords campaign. These pages have been used as the landing pages for this campaign - could that have had this effect?

Could this be a RAG (Random Act of Google) or something else???

The site is homefarmlogs.co.uk. The is also a homefarmlogs.com - could this be causing a problem???

Any advice would be greatly appreciated.

Best wishes,

Sarah.

[VeroBrain]

Hi Sarah,

Related to the hosting provider. It is not a very useful answer, but if the price is great... The important thing here is that you are fully aware of the issue now.

Due to your website is a - co.uk - somehow it "compensates" the hosting provider issue.

Regarding the Moz tool that I used - the greatest SEO tool for quick check - is the MozBar for Chrome. https://moz.com/products/pro/seo-toolbar
You have to be logged in and set up; choosing the "dark" option.

Some WP themes offer advice on how to deal with the glitches. You can use the WP website for contact, close to the review option.

About SEO Consultancy, yes, I do.

Merry Christmas and Happy New Year!

Mª Verónica

Note: Dec 23.

Did you set up your Google My Business profile?  https://support.google.com/business/answer/2911778/    Miariam's article is a great guide for this:  https://moz.com/blog/rank-beyond-location

[Frog-Marketing]

Hi Veronica - thanks so much for your comprehensive response.

I have contacted hosting re the location and they said:

'The data center in which your website is hosted is located in London, UK. Our Head Quarters are located in Bulgaria and the IP network is owned by us so it may show the owner to be in Bulgaria in some checkers. However, the server is located in the UK.'

What do you think? Does this sound credible? I'm not overly impressed with them tbh but I can't face moving all my sites!

I also submitted a whole new sitemap following the https change but you are right - the homepage wasn't being indexed. It seems there was a soft 404 and when I went on to the site it looks like someone had inadvertently removed a section which meant there was barely any content. So I have replaced it and asked Google to reindex it. I think this has improved the speed issue as well.

The only issue I see now is that for some reason it doesn't see the mobile version in the same way it loads... any ideas?

Re the meta descriptions I'm wondering if the theme is also trying to add meta tags. I will take a look at this. How did you get that Moz report btw?

Also do you do any SEO consultancy?

Best wishes,

Sarah.

[VeroBrain]

Hi Sarah,

• I can see a few issues. First, if you check in Google
  " site:homefarmlogs.co.uk " the website is there, but not the homepage.

• Did you include the new website, i. e. after the migration from http to https into Google Search Console? Also, check into the GSC if you have a manual penalisation.

• I can see multiple meta descriptions. https://drive.google.com/file/d/1Vvsh9BdiG5NsOZaXY0tgdSgvUa1KQ_04/view?usp=sharing

• Maybe, you might use the Yoast plugin for write down the meta tags and the images alt tags.

• The website appears located in Roumania, you might need to contact your host provider.

• The speed of the homepage is over 3 sec. Into Google Search Console you will find accurate data on that regard.

Hope these helps. Good luck!

Mª Verónica