Should I have multiple websites for my different brands or one main website with different tabs/areas?
-
My client creates apps. As well as the apps they create themselves, they have made some of their own that cover various different topics. Currently they have individual websites for each of these apps, and a website for their app making business.
They are asking whether they should just have one website - their app building site, which also includes information about the two apps they've built themselves.
My feeling is it's better to keep them separate. The app building site is trying to appeal to a B2B audience and gain business to build new apps. AppA is trying to help carehomes and carers to streamline their business, and AppB is trying to help workplace and employee welfare. Combining them all will mean lots of mixed messaging/keywords even if we have dedicated areas on the site. I also think it will limit how much content we can create on each without being completely overwhelming for the user.
If we keep them all separate then we can have a very clear user journey. I would of course recommend having blog posts or some sort of landing page to link to AppA and AppB's websites.
Thoughts? Thank you!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is the "Homepage" for an International Website With Multiple Languages?
BACKGROUND: We are developing a new multi-language website that is going to have: 1. Multiple directories for various languages:
Intermediate & Advanced SEO | | mirabile
/en-us, /de, etc....
2. Hreflang tags
3. Universal footer links so user can select their preferred language.
and
4. Automatic JS detection of location on homepage only, so that when the user lands on /, it redirect them to the correct location. Currently, the auto JS detection only happens on /, and no other pages of the website. The user can also always choose to override the auto-detection on the homepage anytime, by using the language-selector links on the bottom. QUESTION: Should we try to place a 301 on / to point to en/us? Someone recommended this to us, but my thinking is "NO" - we do NOT want to 301 /. Instead, I feel like we should allow Google Access to /, because that is also the most authoritative page on the website and where all incoming links are pointing. In most cases, users / journalists / publications IMHO are just going to link to /, not dilly dally around with the language-directory. My hunch is just to keep / as is, but also work to help Google understand the relationship between all of the different language-specific directories. I know that Google officially doesn't advocate meta refresh redirects, but this only happens on homepage, and we likewise allow user to override this at any time (and again, universal footer links will point both search engines and users to all other locations.) Thoughts? Thanks for any tips/feedback!2 -
SEO implications of changing Date/Time format on website
Looking for some advice on an area that I can't seem to find much research about online. Since starting our website, it's always been hosted in the UK and targeting UK visitors. That means we always had the date/time format of the website as DD.MM.YY for example. We've now changed business focus and are targeting US visitors. We recently moved the site over to US hosting, and our web developers have instructed that we change to US date/time format (MM.DD.YY). My question is, are there any implications on doing this from an SEO perspective? Obviously, all our historic blog posts will need to have their date updated from, for example, 9 July to July 9. Does this make any difference at all? Anyone got any insights as to what best practice with this is? Cheers.
Intermediate & Advanced SEO | | PeteratS20 -
Keyword Targeting / Cannibalisation
Hi Guys We're about to launch a very large website for a flooring company and would like to find out more about _key word _cannibalisation - to put my mind at rest. I know Rand posted a Whiteboard Friday early last year about this topic and mentioned using part of the same keyword was ok to use. All our keywords are specifically geared for "user intent" meaning each keyword has relevance and the content to back up the keyword. We've ensured the keywords are located within each url, placed at the start of the page title, h1 etc.
Intermediate & Advanced SEO | | GaryVictory1 -
We have two different websites with the same products and information, will that hurt our rankings?
We have two different domains, one for the UK and the other for the US, they have the exact same products, categories and information. (the information is almost the same in 400 products) We know that Google could recognize that as duplicate content, but will that actually hurt our rankings in both sites? Is it better if we create two completely different versions of the content on those pages?
Intermediate & Advanced SEO | | DoitWiser0 -
International Image SEO - one host vs multiple hosts
I've got 3 sites (same name) located in Australia, US and UK. Currently these sites are all pulling images (I own) from 1 location. I'd like to create image XML sitemaps for each of these sites. As I see it, my options are: 1. Keeping the images hosted in the 1 place and creating image XML sitemaps for each of the 3 sites (which seems to be technically ok because https://support.google.com/webmasters/answer/178636?hl=en&ref_topic=20986 states that if the image URL isn't on the same domain, both domains need to be verified in Webmaster Tools). However, is there a risk here that the sitemaps will conflict because they are pulling from images on the same host? 2. Hosting the images locally (ie. the same images will be hosted in 3 locations) and applying hreflang in the sitemap. Does anyone know which of these options are best (obviously #1 would be more convenient), or whether there are any other options for attacking this issue? Thanks!
Intermediate & Advanced SEO | | oline1230 -
How to structure articles on a website.
Hi All, Key to a successful website is quality content - so the Gods of Google tell me. Embrace your audience with quality feature rich articles on your products or services, hints and tips, how to, etc. So you build your article page with all the correct criteria; Long Tail Keyword or phrases hitting the URL, heading, 1st sentance, etc. My question is this
Intermediate & Advanced SEO | | Mark_Ch
Let's say you have 30 articles, where would you place the 30 articles for SEO purposes and user experiences. My thought are:
1] on the home page create a column with a clear heading "Useful articles" and populate the column with links to all 30 articles.
or
2] throughout your website create link references to the articles as part of natural information flow.
or
3] Create a banner or impact logo on the all pages to entice your audience to click and land on dedicated "articles page" Thanks Mark0 -
Multiple Domain Names Point To One Site
I spoke with a potential client yesterday and for legitimate reasons they have multiple domain names, all very closely related in name to each other pointing to one site. His main site. So for example this is how things look, mainsiteva.com, mainsitedc.com, mainsitepa.com, mainsiteca.com, mainsitega.com, mainsitela.com ALL forward to mainsite.com This is being done because they used to have different sites for different geographies. Will google look at this as some form of manipulation?
Intermediate & Advanced SEO | | WebbyNabler1 -
My site has multiple H1's, one in the logo image and one as a header. Is there any official stance from the search engines on this?
In doing some research on this issue, I came across this blog post which seems to suggest it certainly will be a trigger to search engines. http://www.seounique.com/blog/multiple-h1-tags-triggers-google-penalty/ Could be a false positive on his specific case, but I was wondering what the community thought. Thanks in advance!
Intermediate & Advanced SEO | | jim_shook0