SEO rank down after Magento migration
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Since November we migrated our shop from Magento 1 to 2 and our organic traffic has dropped by 50%. We still haven't figured out the cause (or a solution). Are there more Magento users who have the same issue?
Charlotte (www.dochorse.nl)
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@DocHorse I migrated a few Magento sites to 2.4 and it did take dive in both cases. Ranking went back to what it was in about month or so.
Check your logs - do you see lots of 404 page hits? It could be that you didn't keep URL structure intact and lost some valuable backlinks.
Titles, meta titles, h1 - are they the same as they were with M1? I always do a match test to make sure meta info stays the same before going live.
Is robots.txt file the same?
Do pages have the same meta robots tag? Login to google search console and check indexed pages graph - do you see drop in indexed pages?
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