Can building quality links on internal pages help us to improve DA?
-
Dear expert,
I hope that you all are fine
Today, I am very confused about improving DA of my client website.For example: He has a domain www.abc.com
and he wants me to build a backlinks on different internal pages like
www.abc.com/service-1
www.abc.com/service-2
www.abc.com/service-3If i build high quality links on internal pages (service pages) rather than building links on main domain (home page). Does the Domain Authority will increase
OR
I have to build links on Main page to boost the DAI am hoping a positive reply from your side
Thanks
-
Sorry about misunderstanding what you said. Yes but I'm building links to your entire site you will increase your domain authority it is not wise to intentionally build all the links to one page even if it is your homepage. And that would not help your domain authority as much as if you did it across your site.
Sorry for the misunderstanding,
sincerely
Tom
-
I agree with EGOL 100%
-
I honestly believe that Domain Authority is a decoy that takes you away from the basics of making a great website, the basics of winning on the web, and the basics of making money.
If you spend your energy on making a great website, making money, and winning on the web then you will have something tangible for your efforts.
If you instead spend your time chasing..... What can I do to get high DA??... then the energy that you spend is inefficient.
Working to build high DA will not directly make your website great, make you win on the web, or make you buckets of money. Chasing high DA when your goal is something else is like trying to kill a rabbit with a ricochet.
So instead of shooting at a rock with the hope that your bullet will bounce off and kill the rabbit, you should instead just shoot that rabbit.
DA worship is not a good use of your time.
-
Thank You So Much
-
I think everyone is giving you a good idea about domain authority and I am going to try to answer your question best I think I can about what you're asking whether building internal links is going to help drive traffic to your site or increase page authority/domain authority which are different things just call them page rank for right now.
Majestic and Link Research Tools have some amazing information out there but I don't want to bog you down I want to help you strengthen your internal site structure.
So does Bill Slawski https://www.seobythesea.com/2020/04/pagerank-2020/
- https://www.hobo-web.co.uk/optimize-website-navigation/
- https://ahrefs.com/blog/internal-links-for-seo/
- https://www.oncrawl.com/oncrawl-seo-thoughts/top-20-seo-link-metrics-that-influence-a-links-quality/
- https://www.oncrawl.com/oncrawl-seo-thoughts/how-to-optimize-your-internal-linking/
- https://www.oncrawl.com/oncrawl-seo-thoughts/alternatives-to-google-pagerank-2/
- http://help.oncrawl.com/en/articles/404228-inrank
I hope this is of help to you.
Tom
-
Having been a Moz member since before they invented such a thing as "domain authority" I've had quite a bit of time to digest its relevance to our job as SEOs. I would answer your question like this:
Domain authority is some accumulation of all the authority built up by all the pages (PA) on the site. PA is determined by taking into account numerous on-PAGE and off-PAGEe factors. DA is determined by taking into account the accumulated on-SITE and off-SITE factors of all the pages.
So, back links to internal pages will help the page authority of the linked-to page and help the overall domain authority. It won't help (nearly as much) the PA of other individual pages on the site.
That's my simplified approach to understanding it.
-
First of all, I would like to say thanks for your fast response.
I think you did not get my point, My point was clear about creating external quality backlinks on services pages except home page. This will help us to increase our website DA.
For Example: we have a website www.abc.com
we are continuously building links on its service page like
www.abc.com/service
It will increase DA of our website OR we have to build backlinks on home page only.Case Study #1
500 High Quality External Backlinks on www.abc.comCase Study #2
500 High Quality External Backlinks on www.abc.com/serviceWhat casestudy help us to increase DA
I hope you got my point now
Thanks
-
Hi there!
So, Internal Links will influence your Page Authority, but to increase your DA you will want to focus on External Links.
To understand how to improve DA (Domain Authority) it can help to get some insight into how we gather our data, which I'll include below. Sorry in advance for the long message!
To calculate DA, we index the web by following links using a crawler. Our crawler is built on a machine-learning based model that is optimized to select pages like those that appear in our collection of Google SERPs. We feed the machine learning model with features of the URL like the backlink counts for the URL and the PLD (pay-level domains), features about the URL like its length and how many subdirectories it has, and features on the quality of the domains linking to the URL and PLD. So, it's not based on any one particular metric, but we're training the crawler to start with high-value links.
In terms of improving your Domain Authority, with the information above in mind, it's best to look at both you on-page SEO to make sure you've covered the basics.
Then you also want to look at your off-site SEO and building more links more links to your site.
There are lots of different areas of Link Building to explore, from patching up broken links, improving your internal link profile, and good ol' fashioned content creation.
Here is a great video by our founder Rand which goes over some easy link building tactics to get you started.
I hope that helps to start you off! Let me know if you have any other questions :]
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Page Grader states "includes Canonical Tag" but it's not in the page source at all
I've ran it multiple times and changed other things it picked up on so not sure where it's getting the canonical tag is included even though it isn't?
Moz Bar | | Wana-Ryd0 -
Is MOZ any good to analyze an e-commerce site? How come that a cms page can be seen as duplicate content with a category page?
Hi Guys, I've been using Moz for quite a long time now for 2 of my shops. Now I am in the process of launching the second shop and I just don't understand how is it possible that a cms static page (About US) to be seen as a duplicate content with other 96 pages - including product pages and other totally different pages such as delivery information, category pages, returns and so on. Really MOZ?? Is it me or you?? Your help would be much appreciated! Thank you!
Moz Bar | | Sorin_T0 -
On Page Grader Help
Hi There I am going through the process of using the on page grader and optimising lots of pages, it seems that the difference between getting an F and A grade is simply the title having those keywords however there are keywords that I want to grade well for without stuffing the Title tag with loads of different keywords. Would you say the on page grader is reliable given this and if not could it be optimised to consider the other factors rather then just displaying a tick to say these factors have been considered and achieved.
Moz Bar | | sharpleaddesign0 -
Performed a Moz Crawl Test - Says I have 107 External Links on Homepage??
Hello Mozzers! Exactly at the title suggests, I performed a crawl test on one our sites and the report says we have 107 external links on the homepage and another 34 on one of our internal category pages. On both of these pages I can only find 7 external links, anyone know why the crawl test is saying this? And if Moz is finding these external links could google be doing the same and punishing our site for the high number of external links? Any response appreciated! Richard
Moz Bar | | Richard-Kitmondo0 -
On Page Grader Returning Large # of Keywords
When using the on-page grader the results show the below for a page with a specific keyword in the body only 5 times : We found this keyword used 1100 times. Any Idea why this would be showing such a high number? The keywords are in Thai language but there is a space before and after the keyword. Thanks.
Moz Bar | | brettjohn670 -
Moz is reporting a broken link error but GWT is not
My latest Moz report is showing a 404 for: http://www.fateyes.com/how-will-googles-hummingbird-affect-your-search-ranking/”ht
Moz Bar | | gfiedel
(and showing the link this way with the characters after the last / which are not part of the page URL) Google Webmaster Tools says we have no errors. I'm wondering why there is this descrepancy and I'm wondering how I can track down where this link is originating from on our site. I've tried downloading screamingfrog and deeptrawl to no avail (java issues). I've also tried a couple of services online and installed Broken Link Checker plugin with no luck finding it. Any suggestions? Thanks in advance!0 -
Weird back link showed in moz crawl
Some time ago somebody from this site: http://dianibeach.com created a weird link to our site which had on the end db. Later we have realized that the link was coming from every footer on each page. I believe that the back links from footer does not have realy value and even the more of them the less value. We have asked the guy to remove that links as I thought it might harm our site more then help. Now I I was very surprised to find this link in moz crawl error as second top page on our site in current index??? Can somebody explain how is this possible?? The most ridiculous thing is that when I click on that link it realy opens our site! How is that possible, what is it? This is the link: http://villasdiani.com/?db Thank you very much for any help with this
Moz Bar | | Rebeca10 -
Find all the back links to all the posts/pages within the blog subdirectory only.
Hi, I am new to Moz. I using the open site explorer to find backlinks for a website's blog. The website itself is huge. I want to find all the backlinks to all the posts/pages within the blog subdirectory only. Not the regular website. I ran a few reports, but it is giving me links to that page, not all the sub pages.Fi
Moz Bar | | DarrenD0