Mobile Search Visibility Has Fallen Significantly in Recent Weeks
-
I checked my MOZ account last week to find that my site's Mobile Search Visibility has dropped pretty significantly 4 weeks after an algorithm update. It has ticked back up some but after weeks and weeks of steady position, it fell. I thought the latest update had affected the visibility but I'm not sure that is the case.
One of our competitors ironically jumped UP in Mobile Visibility about as equally as my site has fallen. I've attached a screenshot of the MSV graph. My site is plotted in BLUE and our competition is plotted in PURPLE.
Does anyone have a explanation or potential reason?
-
There's a lot that could explain the change.
I would look at all the competitors websites in your industry, not just one. Try to find a common trend between the ones that went up and the ones that may have gone down.
Also use tools such as google optimize and web.dv measure to compare the two websites.
Lastly, take a look your on-page analytics from GA for mobile in the past 3 months and see if there is a significant decrease or an anomaly in how users are interacting with your website.
All of these can be factors that may have been there all along and simply amplified by the algorithm update.
Once you pinpoint the cause, it will be much easier to fix.
Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
GWMT / Search Analytics VS OpenSiteExplorer
Just had the experience of using OSE data to show what we call "linkrot" to a client -- only to find that GWMT / Search Analytics shows no such thing. Fortunately the client is an old friend and no face was lost, but it was dicey there for a bit as I have come to rely on and reference OSE again and again and again, OSE showed Domain Authority dropping by about 1/3 in the last 12 months, presumably due to old links getting broken, linking sites changing their architecture etc. And of course, ranking is tanking, as you would expect. But Google shows many more (and much more spammy looking!) backlinks. Has anyone had any experience benchmarking the 2 data sets of backlinks against each other? Dr Pete?
Moz Pro | | seo_plus
Does one update more frequently than another? Do you trust one more than another?? If so, why?? Thanks!0 -
Search Engine Submission
Is it not sufficient to submit url (abc.co.uk) in **google.com **if to promote in UK or it has to be submit in google.co.uk? Is Google not updating his info from one domain to another automatically or it has to be submitted manually in every region? If it updating automatically then how much time it is taking for replication/to reflect. One of site (abc.com) is coming in google.com but it is not coming when checking in google.co.uk Kindly suggest.
Moz Pro | | 1akal0 -
Does SEOmoz tool provide me the option to track rankings for other search engines like google.co.uk?
I need to track rankings on search engines across different geographies. Does your tool provide the option to track rankings for search engines other than the ones used in US
Moz Pro | | zycus0 -
What search engines does SEOMoz pull the SERP data from on the keyword analysis report?
I did a Google search and I noticed that some of the rankings that pulled up did not match the SEOmoz top 1-10 competitors. I was sure not to include personal results. I was completely signed out of my Google account. Another one of the SEO tools showed the same result as when I did the Google search, completely different from SEOmoz's report. I am curious to know where the data comes from, so I can accurately compare/ contrast the varying results.
Moz Pro | | JMFieldMarketing0 -
Is there a report that shows how many times your keywords are searched?
I see the keyword ranking report but I need a report that shows the number of searches on those keywords, Thanks!
Moz Pro | | AFSB0 -
Switching to a new website & Search Engine Rankings
Hello! We have been doing a lot of work on our SEO over the last few months and are thrilled to be in the top four four "edmonton website design" in our city. However, we are planning to launch a new website soon and are very concerned that this could negatively effect our rankings (as was the case with one of our competitors this week). What tips and techniques can you recommend in this case? On paper, the SEO on our new site is much better than the last - the url structure, contact info and content is much more targeted to our desired search terms, however, I don't want to take any chances. Is there any way to be certain (as certain as possible) that we will not get bumped to page 2? Thanks, Anton
Moz Pro | | Web3Marketing87
Creative Director
Web3 Marketing Inc.
web3.ca0 -
Does the SEOMoz weekly crawl that highlights no meta description tag, take into account if there is a meta robots noindex,follow tag on the pages it indicates the missing meta descriptions?
The weekly crawl website report is telling me that there are pages that have missing meta description tags, yet I've implemented meta robots tags to 'noindex, follow' those pages which are visible in those page source files. As far as Google Is concerned, surely this then won't be a problem since it is being instructed NOT to consider these specific pages for indexing. I am assuming that the weekly SEOmoz website crawl is simply throwing the missing meta description crawl findings into its report without itself observing that the particluar URL references contain the meta robots 'noindex,follow' tag ???? Appreciate if you can clairfy if this is the case. It would help me understand that (at least in terms of my efforts towards Google) your own crawl doesn't observe the meta robots tag instruction, hence the resultant report's flagging the discrepancy.
Moz Pro | | callassist0