Updating url name of a key page
-
One of my key pages has a url name that is completely non descriptive ('About') with no keywords in it that match the important content on that page. Should I create a new page with a proper url name and move the contents there (lose the authority of the current page), or create the url name only and redirect to the existing About page?
-
301 and 302 redirects are a way of telling the Google robot that the URL of a web page has changed permanently or temporarily.
With the 301 redirection, between 90 and 99% of the SEO strength is transferred to the new URL. Therefore, we do not have to see your positioning in Google compromised.
Code 302 indicates a temporary redirection. One of the most notable features that differentiates it from a 301 redirect is that, in the case of 302 redirects, no SEO power is transferred to the new URL
-
Hi there,
I would change the URL of the existing page and then redirect the old URL to the new URL via 301 redirect.
Ross
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
On-page SEO
This is a question for the organic SEO experts, once you added the main keyword that you want to rank for in the homepage title, meta title plus meta description, perhaps once or twice in the text on the homepage. How often do you then write it in the content marketing, say blog posts, we want to rank higher on Google for "SEO agencies Cardiff" however if you mention this in the blog posts too much say once a week, this could lead to over optimisation issues?
On-Page Optimization | | sarahwalsh1 -
Landing Page Idea
I have an Insurance Agency and I'm working on new landing pages to hit our surrounding cities. my 1st question is: On my Homeowners Insurance Page, can I add a section for Area's We Insure. To look like this Area's We Insure Allen Plano Frisco McKinney Highland Park Then make each one linkable to it's City Landing Page? Is there any reason this would hurt my seo? 2nd Question: Can I have the City Pages hidden from my navigation- as I already have a huge drop down menu already. Would any of the above hurt my seo**? ** Huge Thanks in Advance!
On-Page Optimization | | MissThumann0 -
Should we rename and update a page or create a new page entirely?
Hi Moz Peoples! We have a small site with a simple site navigation, with only a few links on the nav bar. We have been doing some work to create a new page, which will eventually replace one of the links on the nav bar. The question we are having is, is it better to rename the existing page and replace its content and then wait for the great indexer to do its thing, or perm delete the page and replace it with the new page and content? Or is this a case where it really makes no difference as long as the redirects are set up correctly?
On-Page Optimization | | Parker8180 -
Include Site Name in Page Titles or not
i would like to ask if it is a good practice or not to Include Site Name in Page Titles. My page is not selling products it is about plagiarism checker tool. i will give one example in one page we are writing about the plagiarism types so the page title is plagiarism types and then is the site name. what is the better practice? Keep it or not? thanks in advance
On-Page Optimization | | anavasis3 -
Critical Page Problems.
As I design my new pages I place them into the page optimizer. When I place the keyword in that I am trying to rank for my page is coming up as an A. With that said, I am still receiving error messages with critical fix results. Here is a screenshot of this: http://screencast.com/t/DuUrP8xM Curious on how I should fix this? The pages are directly on my blog which makes it accessible to search engines ( So I think). Any input would be greatly appreciated.
On-Page Optimization | | Jasonalanmagic0 -
Duplicate Page Content on Empty Manufacturer Pages
I work for an internet retailer that specializes in pet supplies and medications. I was going through the Crawl Diagnostics for our website, and I saw in the Duplicate Page Content section that some of our manufacturer pages were getting flagged. The way our site is set up is that when products are discontinued we mark them as discontinued and use 301 redirects to redirect their URLs to other relevant products, brands, or our homepage. We do the same thing with brand and manufacturer pages if all of their products are discontinued. 90% of the time, this is a manual process. However, the other 10% of the time certain products come and go automatically as part of our inventory system with one of our fulfillment partners. This can sometimes create empty manufacturer pages. I can't redirect these empty pages because there's a chance that products will be brought back in stock and the page will be populated again. What can we do so that these pages won't get marked as duplicates while they're empty? Write unique short descriptions about the companies? Would the placement of these short descriptions matter--top of the page under the category name vs bottom of the page underneath where the products would go? The links in the left sidebar, top, and in the footer our part of our site architecture, so those are always going to be the same. To contrast, here's what a manufacturer page with products looks like: Thanks! http://www.vetdepot.com/littermaid-manufacturer.html
On-Page Optimization | | ElDude0 -
Long URLs
Many URLs of my site are long due to long navigation paths. Here is an example: http://tinyurl.com/6qc4syb. My question is, if I shorten the urls (which I probably should do), does it matter that they no longer follow the navigation path?
On-Page Optimization | | rdreich490 -
Why would my homepage be ranked lower (Page Rank 2) than my other pages on the site (PR3) ?
Why would my homepage be ranked lower (Page Rank 2) than my other pages on the site (PR3) ?
On-Page Optimization | | dmurtagh0