Backlinking and Redirect links
-
Can anyone properly explain that whats the basic differnce between redirects? and backlinks?
my site lottery sambad is getting some 301 redirects, is that good or bad??
-
Hi there,
Thanks for the question. Moz have a really good guide on types of redirects here which is worth reading, but in summary - a redirect is designed to send users to a new URL if the old one has changed for some reason. It is also there for search engines to follow so that they can understand if a URL no longer exists and to pass ranking signals to the new URL. They basically reduce the need for a 404 page which can be a bad user experience, but redirects are best used to redirect users and search engines to similar pages.
When it comes to backlinks, it's pretty normal to have some backlinks pointing at your website which may be redirects, so I wouldn't worry too much. The main thing to avoid on your own website is having "redirect chains" which is a series of redirects put together. So for example, you may have:
Page A >> redirects to Page B >> redirects to page C >> redirects to page D.
This is a redirect chain and can cause issues for users and search engines. With the example above, you'd want a set of redirects:
Page A >> redirects to page D
Page B >> redirects to page D
Page C >> redirects to page D
This achieves the same effect but is far more optimal. On your own website, I'd recommend changing internal links so that they point directly to the correct URL where possible so that you avoid using redirects on your own site. They're fine to use, but not as optimal as linking to a page directly.
I hope that helps!
Paddy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Link Building where link building is dead. Latest tactics in a land of content.
Hello, What is your latest link building techniques considering manual link building is basically dead, and you should really build good content to drive results. Link building has really become less important. It seems to be much more 10X content now. What would you recommend for basic link building considering this besides the 50 first Links video by Rand, which is excellent. Thanks, Bob
Link Building | | BobGW0 -
Is it better to have backlinks from domains with medium DA, UR, using same language and good relevancy, or backlinks from domains with high DA, UR but using another language and with less relevancy?
Dear all, while I understand that quality backlinks with high DA, UR, same-language and relevancy would be best, would backlinks with high DA, UR but less relevancy and using languages other than the one used in my website be something good? Or would they do more harm than anything else and still be outcompeted by backlinks with lower DA, UR but same language and/or more relevancy? Thank you Frank
Link Building | | Frank_Smith0 -
Spammy links redirecting to homepage of site -
Hey guys, I'm auditing a website at the moment and Moz is showing a few spammy links linking to it. The problem is these domains are all 301 redirecting to the domain I'm auditing. Let's say I'm auditing Site A. Site B is been flagged in Moz OSE with 12 spam flags. When I try to open Site B in a browser, it redirects back to Site A. What's the best thing to do, here? Disavowing domains redirecting to the site is surely a bad idea? Cheers.
Link Building | | BrianYork-AIM0 -
Backlinks Redirected Temporarily (New to Old)
I have a website of which we are being forced to change the domain name and soon after give the control of the domain name to the corporate office. The corporate office will eventually put a new website up on it. We would like to build more backlinks without the threat of losing all of these backlinks to the corporate site. We were considering to start building backlinks to the new domain with temporary redirects to the old domain but have recently been advised against doing this (threat of Google looking down on this technique). Should we continue to build back links to the old domain, or should we 302 redirect the links to the old domain? Any advice is greatly appreciated!
Link Building | | wishmedia0 -
Does the twitter link shortening service reduce link value (strength).
We have many SEO team members that use Twitters link shortening service, will this reduce the strength or value of the page to be indexed? I ask this cause the displayed URL isn't the actual page it is going to and would like to make appropriate changes to improve our company's SEO For example: http://t.co/zHu8vIcjPx is going to page http://4wheelonline.com/atv/QuadBoss.107503 Thank you for your assistance.
Link Building | | WebRiverGroup0 -
How to get BackLinks?
What is the best site to get backlinks ? Not for free, i mean a paid premium services . I think i need backlinks for the authority of my sites. My sites are indexed, but when i search for different keywords on google, i find them on page 5-7 . I need to see them on page 1-2 . But my site's authority is : 1 .
Link Building | | vende123450 -
Total Links vs Google Webmaster Site Links
I am interested why the numbers between SEOmoz and Google are so different. In SEOmoz we only show 17,000ish links from 190ish domains. In Google, we show 200,000+ links from 370 domains. Why is there such a dramatic difference?
Link Building | | webspecdesign0 -
Editorial links
http://www.wired.com/culture/lifestyle/news/1999/01/17484 how do you get a link from an article like this where the author writes for a high domain authority site and just ends up listing a lot of links to different companies?
Link Building | | JohnWalker0