Ecommerce web site with too many internal links
-
Hi,
We're using Magento CE 1.4.0.1 for our ecommerce web site with a fairly flat navigation system i.e. 9 major categories display across the top menu that when you roll over display 2-20 sub categories (which take you to a groups of similar products) and then individual product pages. The categories and sub categories are available to click on as part of a dynamic Html menu system on each page. Each page also shows a small number of related products. This linking structure seems fairly standard and yet Seomoz throws up the error message, "Too Many On-page links" for most pages on our site. Do I need to really worry about this? Is there much can be done to improve this on an ecommerce web site with a large catalogue of products? I've looked at the Knowledge Base but I don't feel the existing responses adequately address the issue for ecommerce sites.
-
maybe the best solution is to sort pages with high bounce rate and modify the link structure of those pages
-
I deal with this problem often. Couple of questions:
- Do you use faceted navigation in your sidebar?
- Do you have a superfooter with lost of links?
- What percentage of your links are in the main nav?
- How many links are in the content area in average or per page type?
I found that you can safely exceed "100" quoted by Google if your site is strong enough. It was just a number that they made up, obviously the value is not absolute, but I would probably not push it past 150.
-
Take a close look at your analytics and investigate where visitors are going from your home page. If they are following diverse paths deep into your sub categories and individual product pages then leave it alone. If they are predominately going to just the sub categories then you might want to re-think your navigation system.
While SEO is import to drive traffic, remember the main goal is to convert visitors to buyers.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it still necessary to have a "home" page button/link in the top nav?
Or is it not necessary to have a "home" tab/link because everybody by this time knows you can get to the home page by clicking on the logo?
Web Design | | FindLaw0 -
Spotted Hidden Omiod Links in Footer - What do you think is Going on Here?
Hi guys, Hoping one of you have come across this before. While taking a look at the source code for a website I've recently started working on, I spotted some 'display:none' code in the footer of the page. Here's a snapshot of the code: close XMETAhead title : 404 Page Not Found | ( 39 chrs ) [http://www.omiod.com/chrome-extensions/meta-seo-inspector/info.php?meta=description&cont=404 Page Not Found.](<a href=)" title="more about description" target="_blank" class="ad_seo_link">description : 404 Page Not Found( 170 chrs )[http://www.omiod.com/chrome-extensions/meta-seo-inspector/info.php?meta=keywords&cont=404, 404 error page,](<a href=) " title="more about keywords" target="_blank" class="ad_seo_link">keywords : 404, 404 error page ( 7 items )SCRIPT![](<a href=)http://www.google.com/s2/favicons?domain=www.google-analytics.com">www.google-analytics.com http://www.google-analytics.com/ga.js <div< a="">class="ad_seo_title">HTML5 report</div<>Doctype is not HTML5, there are no HTML5 tags, but at least no obsolete HTML tags were found. 1/5
Web Design | | ecommercebc0 -
Sitemap created on client's Joomla site but it is not showing up on site reports as existing? (Thumbs Up To Answers)
I am working with a web developer who built our client's site in Joomla. I seem to have a lot of issues with Joomla based sites. Any how, the site is www.pitgearusa.com and when we run site reports it is showing there is no xml sitemap. However he used a popular Joomla plugin for sitemaps called Xmap. Here is their url: http://www.jooxmap.com/ Can anyone provide any advice on what the website developer needs to do in order for the xml sitemap to function and "show up" on reports? Thanks Mashed Up
Web Design | | Atlanta-SMO0 -
Optimal Link Structure - Internal Reciprocal Links
Reading the moz article on internal links, it mentions that the optimal link structure for a website should look like a pyramid. Are these one-way links or reciprocal links? Does it matter when trying to get keyword optimized pages to rank*? If so, under what conditions should one be used instead of the other. Related:
Web Design | | atomike238
Are internal reciprocal links weaker than one way? Whiteboard Friday - Sitewide, Reciprocal, and Directory Links I am trying to get the right pages to rank for their corresponding keywords, but under the On-Page optimization, the pages are ranking for the wrong keyword.0 -
Blog is outranking ecommerce store
My client has a blog that posts information about products to support its ecommerce store. The blog's main purpose is to support the products listed on the main website, but it has become so strong that its posts sometimes rank in the SERPS in place of the website product page, which is undesirable. The blog posts always link to the product that they are supporting. Are there any other methods, other than doing a 301, that could help the product page to rank instead of the blog post?
Web Design | | pugh0 -
To link or not to link | Do Follow or No Follow?
I want to link to an event on a separate ticket website from at least 20 major pages. Is it OK to post a description & title & links on those 20 pages that are the same? (duplicate - but account for less than 5% of total on-page content) Do you Link as Do-Follow or No-Follow? ... and why? Or should I just use their ticket widget and plug that registration form into those 20 pages. (There still is a link - do-Follow, but everything stays on the website) I have been getting a lot of confusing answers as to whether have external links as follow or nofollow. If you know of any RECENT resources about the topic based on evidence rather than opinions that would help a lot.
Web Design | | HMCOE0 -
Site Redesign: Bounce rate, converstion, page views, etc.
Hi Fellow Mozzers, I had a few questions regarding some analytics data we have been seeing since our redesign. Just last week we did a site design overhaul at www.lylif.com. One of the biggest changes we immediately saw was a 15-20% increase in our bounce rate. However, our conversion rates, page views, pages per visit, and site duration has increased. If anyone has some insight as to why we may be having such a large increase in our bounce rate that would be most helpful!
Web Design | | lylif11 -
Can SEO Moz perform a full site crawl and provide a report showing all URLs within an existing domain?
We are conducting a site redesign and need to get an idea of all pages that are out there on our domain (in some report fashion). This would help for discovery and cleanup as we re-work the site and move to a new CMS. Thanks
Web Design | | DCondon0