Page Speed or Site Speed which one does Google considered a ranking signal
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I've read many threads online which proves that website speed is a ranking factor.
There's a friend whose website scores 44 (slow metric score) on Google Pagespeed Insights. Despite that his website is slow, he outranks me on Google search results. It confuses me that I optimized my website for speed, but my competitor's slow site outperforms me.
On Six9ja.com, I did amazing work by getting my target score which is 100 (fast metric score) on Google Pagespeed Insights.
Coming to my Google search console tool, they have shown that some of my pages have average scores, while some have slow scores. Google search console tool proves me wrong that none of my pages are fast. Then where did the fast metrics went?
Could it be because I added three Adsense Javascript code to all my blog posts? If so, that means that Adsense code is slowing website speed performance despite having an async tag.
I tested my blog post speed and I understand that my page speed reduced by 48 due to the 3 Adsense javascript codes added to it. I got 62 (Average metric score).
Now, my site speed is=100, then my page speed=62
Does this mean that Google considers page speed rather than site speed as a ranking factor?
Screenshots: https://imgur.com/a/YSxSwOG
Regarding: https://etcnaija.com
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Check for the spam score of each domain linking back to your website. One of the key reasons why the DA of websites reduces is due to the increase in the number of spammy domains. Find a website with a Spam Score higher than 30%. These are websites that can potentially impact your DA of your website.
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When real users have a slow experience on mobile, they're much less likely to find what they are looking for or purchase from you in the future. For many sites this equates to a huge missed opportunity, especially when more than half of visits are abandoned if a mobile page takes over 3 seconds to load.
Last week, Google Search and Ads teams announced two new speed initiatives to help improve user-experience on the web. Both efforts recommend that site owners and developers pay attention to user-centric performance metrics and use tools such as Lighthouse and PageSpeed Insights, and real-world field data (e.g. see Chrome User Experience Report) to diagnose and improve user experiences.
Speed is now used as a ranking factor for mobile searches
Users want to find answers to their questions quickly and data shows that people really care about how quickly their pages load. The Search team announced speed would be a ranking signal for desktop searches in 2010 and as of this month (July 2018), page speed will be a ranking factor for mobile searches too.If you're a developer working on a site, now is a good time to evaluate your performance using our speed tools. Think about how performance affects the user experience of your pages and consider measuring a variety of real-world user-centric performance metrics.
Are you shipping too much JavaScript? Too many images? Images and JavaScript are the most significant contributors to the page weight that affect page load time based on data from HTTP Archive and the Chrome User Experience Report - our public dataset for key UX metrics as experienced by Chrome users under real-world conditions.
To evaluate performance, check:
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