Difference between White Hat/Black Hat?
-
Hey guys can you elaborate the difference between the White Hat and Black hat,
White Hat: Getting Backlink form the relevant website that's look general and Anchor tag is also look natural.
Black Hat: Getting a backlinks from different Niche like Unionwell from High DA website, and getting Link,
I realize this is the difference but I need some confirmation may be I'm wrong because I'm newbie in SEO Link Building.
-
BlackHat SEO uses unethical practices to increase a site's ranking, such as keyword stuffing and link farming. WhiteHat SEO optimizes websites using legitimate methods, like content enhancement and user-friendly interfaces. Prefer WhiteHat as it's sustainable SEO , protects your reputation, and avoids penalties from search engines.
-
@saimkhanna
Nothing better than understanding Google quality guidelines.
Anything that goes against these guidelines can be considered Black Hat
Thanks. -
@saimkhanna
Black Hat SEO includes tricks which are totally disallowed from Google and other search engines. It can although bring you on top in SERPs but it will be temporary. Black Hat includes automatic article generating, Poor Backlinks.White Hat SEO is the one which is acceptable by Google and helps in ranking permanently. For example, On-Page SEO practice on your site.
Black Hat will be waste of time but White Hat will make sales for your website.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can I leave off HTTP/HTTPS in a canonical tag?
We are working on moving our site to HTTPS and I was asked by my dev team if it is required to declare HTTP or HTTPS in the canonical tag? I know that relative URL's are acceptable but cannot find anything about HTTP/HTTPS. Example of what they would like to do Has anyone done this? Any reason to not leave off the protocol?
White Hat / Black Hat SEO | | Shawn_Huber0 -
Black Seo --> Attack
Hello there, Happy new year for everyone, and good luck this year. I have a real problem here, I saw in MOZ link history that somehow the "Total Linking Root Domains" is growing from a medium of 30 - 40 to 240 - 340 links and keep it growing. I guess somebody make me good joke, cause i did not buy any link :)) even cn, brasil, jp links, my store is from Romania. How I can block these links I think google will make me bad instead. What should i do? Thank you so much. With respect,
White Hat / Black Hat SEO | | Shanaki
Andrei 0tYg1wB.png0 -
Controlling crawl speed/delay through dynamic server-code and 503's
Lately i'm experiencing performance trouble caused by bot traffic. Although Googlebot is not the worst (it's mainly bingbot and ahrefsbot), they cause heavy server load from time to time. We run a lot of sites on one server, so heavy traffic on one site impacts other site's performance. Problem is that 1) I want a centrally managed solution for all sites (per site administration takes too much time), which 2) takes into account total server-load in stead of only 1 site's traffic and 3) controls overall bot-traffic in stead of controlling traffic for one bot. IMO user-traffic should always be prioritized higher than bot-traffic. I tried "Crawl-delay:" in robots.txt, but Googlebot doesn't support that. Although my custom CMS system has a solution to centrally manage Robots.txt for all sites at once, it is read by bots per site and per bot, so it doesn't solve 2) and 3). I also tried controlling crawl-speed through Google Webmaster Tools, which works, but again it only controls Googlebot (and not other bots) and is administered per site. No solution to all three of my problems. Now i came up with a custom-coded solution to dynamically serve 503 http status codes to a certain portion of the bot traffic. What traffic-portion for which bots can be dynamically (runtime) calculated from total server load at that certain moment. So if a bot makes too much requests within a certain period (or whatever other coded rule i'll invent), some requests will be answered with a 503 while others will get content and a 200. Remaining question is: Will dynamically serving 503's have a negative impact on SEO? OK, it will delay indexing speed/latency, but slow server-response-times do in fact have a negative impact on the ranking, which is even worse than indexing-latency. I'm curious about your expert's opinions...
White Hat / Black Hat SEO | | internetwerkNU1 -
Why do websites use different URLS for mobile and desktop
Although Google and Bing have recommended that the same URL be used for serving desktop and mobile websites, portals like airbnb are using different URLS to serve mobile and web users. Does anyone know why this is being done even though it is not GOOD for SEO?
White Hat / Black Hat SEO | | razasaeed0 -
Why does Google recommend schema for local business/ organizations?
Why does Google recommend schema for local business/ organizations? The reason I ask is I was in Structed Data Testing Tool, and I was running some businesses and organizations through it. Yet every time, it says this "information will not appear as a rich snippet in search results, because it seems to describe an organization. Google does not currently display organization information in rich snippets". Additionally, many of times when you do search the restaurant or a related query it will still show telephone number and reviews and location. Would it be better to list it as a place, since I want to have its reviews and location show up thanks? I would be interested to hear what everyone else opinions are on this thanks.
White Hat / Black Hat SEO | | PeterRota0 -
How is this obvious black hat technique working in Google?
Get ready to have your minds blown. Try a search in Google for any of these: proform tour de france tour de france trainer tour de france exercise bike proform tour de france bike In each instance you will notice that Proform.com, the maker of the bike, is not #1. In fact, the same guy is #1 every time, and this is the URL: www.indoorcycleinstructor.com/tour-de-france-indoor-cycling-bike Here's the fun part. Click on that result and guess where you go? Yup, Proform.com. The exact same page ranking right behind it in fact. Actually, this URL first redirects to an affiliate link and that affiliate link redirects to Proform.com. I want to know two things. First, how on earth did they do this? They got to #1 ahead of Proform's own page. How was it done? But the second question is, how have they not been caught? Are they cloaking? How does Google rank a double 301 redirect in the top spot whose end destination is the #2 result? PS- I have a site in this industry and this is how I caught it and why it is of particular interest. Just can't figure out how it was done or why they have not been caught. Not because I plan to copy them, but because I plan to report them to Google but want to have some ammo.
White Hat / Black Hat SEO | | DanDeceuster0 -
How do I find out if a competitor is using black hat methods and what can I do about it?
A competitor of mine has appeared out of nowhere with various different websites targetting slightly different keywords but all are in the same industry. They don't have as many links as me, the site structure and code is truly awful (multiple H1's on same page, tables for non-tabular data etc...) yet they outperform mine and many of my other competitors. It's a long story but I know someone who knows the people who run these sites and from what I can gather they are using black hat techniques. But that is all I know and I would like to find out more so I can report them.
White Hat / Black Hat SEO | | kevin11