Link equity when merging product pages
-
Hi, our e-commerce website has just over 900 products. A vast majority are very unique and not similar to one another. However, early in our development, we listed similar variations separately. For example, we had a separate product listing for different color options: Black, Tan, and Green. They do not rank too great by themselves. However, the product is very popular and the search volume is near 9k a month.
Our competitors have one listing with several color options, which is what we are proposing. We would enable 301 redirects from the Tan and Green options, which would redirect to the new variation listing. Is this wise? We want to capitalize on this opportunity, and apply this practice for other product listings.
-
@tir17 Thank you very much! I sincerely appreciate it.
-
Hi,
You can create a new product listing page including the focused keyword main product and you can point the canonical to from all the variations to this page. Also, adding valuable content related to the product would help you out in this case, along with few faqs realted to the product.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Dynamic referenced canonical pages based on IP region and link equity question
Hi all, My website uses relative URLs that has PHP to read a users IP address, and update the page's referenced canonical tag to an region specific absolute URL for ranking / search results. E.g. www.example.com/category/product - relative URL referenced for internal links / external linkbuilding If a US IP address hits this link, the URL is the same, but canonicalisation is updated in the source to reference www.example.com**/us/**category/product, so all ranking considerations are pointed to that page instead. None of these region specific pages are actually used internally within the site. This decision was done so external links / blog content would fit a user no matter where they were coming from. I'm assuming this is an issue in trying to pass link equity with Googlebot, because it is splitting the strength between different absolute canonical pages depending on what IP it's using to crawl said links (as the relative URL will dynamically alter the canonical reference which is what ranking in SERPs) Any assistance or information no matter how small would be invaluable. Thanks!
Intermediate & Advanced SEO | | MattBassos0 -
Location Pages On Website vs Landing pages
We have been having a terrible time in the local search results for 20 + locations. I have Places set up and all, but we decided to create location pages on our sites for each location - brief description and content optimized for our main service. The path would be something like .com/location/example. One option that has came up in question is to create landing pages / "mini websites" that would probably be location-example.url.com. I believe that the latter option, mini sites for each location, would be a bad idea as those kinds of tactics were once spammy in the past. What are are your thoughts and and resources so I can convince my team on the best practice.
Intermediate & Advanced SEO | | KJ-Rodgers0 -
Does Google still don't index Hashtag Links ? No chance to get a Search Result that leads directly to a section of a page? or to one of numeras Hashtag Pages in a single HTML page?
Does Google still don't index Hashtag Links ? No chance to get a Search Result that leads directly to a section of a page? or to one of numeras Hashtag Pages in a single HTML page? If I have 4 or 5 different hashtag link section pages , consolidated into one HTML Page, no chance to get one of the Hashtag Pages to appear as a search result? like, if under one Single Page Travel Guide I have two essential sections: #Attractions #Visa no chance to direct search queries for Visa directly to the Hashtag Link Section of #Visa? Thanks for any help
Intermediate & Advanced SEO | | Muhammad_Jabali0 -
Canonicals for product pages - confused, anyone help?
I have an ecommerce website (built using Magento), and have just had the functionality extended to allow me to define my own canonical URLs. Currently the URLs are www. domainname.com/product-name.html but I can now change this to www.domainname. com/product-category/product-name.html. I was led to believe that this would be good for SEO. However, I have since had conflicting advice - it's been suggested that any links across the website that link to domain/category/sub-category/product will pass weight and authority through to the specified canonical anyway. Plus longer URLs are generally worse... I'm confused. Is it worth changing them? If so, would it be a bad thing to change all 700 canonical URLs at once?
Intermediate & Advanced SEO | | Coraltoes770 -
Linking and non-linking root domains
Hi, Is there any affect on SEO based on the ratio of linking root domains to non-linking root domains and if so what is the affect? Thanks
Intermediate & Advanced SEO | | halloranc0 -
100 + links on a scrolling page
Can you add more than 100 links on your webpage If you have a webpage that adds more content from a database as a visitor scrolls down the page. If you look at the page source the 100 + links do not show up, only the first 20 links. As you scroll down it adds more content and links to the bottom of the page so its a continuos flowing page if you keep scrolling down. Just wanted to know how the 100 links maximum fits into this scenario ?
Intermediate & Advanced SEO | | jlane90 -
Will an Add this app contribute to on-page links volume?
My crawl reports are saying there are too many links on page, could this be due to the Add This app on page
Intermediate & Advanced SEO | | BarrattsShoes0 -
Where does link authority get passed to a stand alone landing page
Hi All, We are currently building a landing page that contains a bunch of funny top 10's, some that aren’t suitable for all customers, it can only be accessed from a PR source or recipient of one of our emails. The question I have is; where will the authority gained from people linking to this page go? Would it be passed to the home page, if there’s a link to it? Or would you recommend a way to control it? Any insight welcome. Cheers Neal
Intermediate & Advanced SEO | | Exclaimer-2868850