Track SEO performance for specific sub-directories
-
How can i track performance metrics for a group of subdirectories.
I.e
domain.com/de/en_uk
domain.com/de/de_de
domain.com/at/en_uk
domain.com/at/de_de -
@Miradoro what would you like to track?
If you have Google Search Console set up for that domain it should be fairly easy to export data on clicks, impressions, CTR and average position.
You could then filter this data by subfolder and create visualisations like graphs if you needed.
You could see a quick overview of what's happening on each subfolder by adding a filter in GSC. Navigate to Performance > Search results > new > page... then filter by 'URLs containing' /de/en_uk
On a related note, I assume from these subfolders that you're targeting English and German speakers in Germany and Austria?
Have you got hreflang tags set up correctly? If not, this would be highly recommended to help avoid content duplication issues.
Cheers,
Stefan -
@Miradoro I use moz for checking DA ranking of a page. I am doing SEO for back office operations. Its very great to have moz for checking the DA. Thank you
-
@salirprimegoogle what is available in MOZ ?
-
@Miradoro said in Track SEO performance for specific sub-directories:
How can i track performance metrics for a group of subdirectories
There are a few ways to track SEO performance metrics for a group of subdirectories:
Use a website analytics tool: Google Analytics is a popular choice and it can be configured to track specific subdirectories. By creating a custom segment or filter, you can monitor the traffic and behavior of users on the subdirectories.
Use a rank tracking tool: There are many tools available that allow you to track the search engine rankings of specific pages or subdirectories. This can help you see how your subdirectories are performing in the search results over time.
Use a backlink analysis tool: This tools can be used to track the number of backlinks pointing to specific subdirectories. This can give you an idea of the authority and popularity of the subdirectories.
Track the performance of specific landing pages: By monitoring the performance of specific landing pages within the subdirectories, you can gain insight into how well the subdirectories are performing in terms of conversion rate, bounce rate, and other metrics.
Use Google Search Console: GSC allow you to track your website's performance in Google Search, you can see which pages are getting impressions and clicks, track your website's average position, and monitor your website's click-through rate.
All of these tools will give you different insights, so it's a good idea to use a combination of them to get a comprehensive view of your subdirectories' performance.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What are the SEO ramifications of domain redirection?
Hi Moz Community! I was just trying to set up our global site and got this message: "Redirect detected
SEO Tactics | | Padmagandhini
We have detected that the domain bhaktimarga.org redirects to prodfront-coli.bhaktimarga.mediactive-network.net. We do not recommend tracking a redirect URL. Would you like to track prodfront-coli.bhaktimarga.mediactive-network.net for this campaign instead?"
6358703c-d8ef-4c0a-83a9-c948d370d743-image.png What's interesting is when you go to the site, Bhaktimarga.org, it shows our domain in the URL bar. Is this done for performance and masks the hosting provider domain? I haven't talked to website developers about this yet, but my main question is...Does this have any SEO ramification? Thanks so much,
Padma0 -
Hey Moz Community, I'm curious about the latest trends in SEO. I am sharing some insights or tips on optimizing for voice search! Apologies for the delay.
Absolutely! Optimizing for voice search is becoming increasingly important, especially when it comes to niche topics like sewing machines. If you're writing about Singer sewing machines, it's essential to consider how people might voice their queries when searching for information about these machines. Incorporate long-tail keywords and conversational phrases that sewing enthusiasts might use. In your articles about Singer sewing machines, you can provide answers to questions like 'What are the best Singer sewing machines for beginners?' or 'How do I maintain my Singer sewing machine for optimal performance?' By offering comprehensive and insightful answers, you're more likely to align with the needs of voice search users. If you're interested in exploring more about Singer sewing machines, you might find this resource helpful: Best Singer Sewing Machines. It's always great to have in-depth articles paired with valuable external sources to enhance the reader's experience. Happy sewing and optimizing!
SEO Tactics | | Uvuvvuuv0 -
Duplicate Content and Subdirectories
Hi there and thank you in advance for your help! I'm seeking guidance on how to structure a resources directory (white papers, webinars, etc.) while avoiding duplicate content penalties. If you go to /resources on our site, there is filter function. If you filter for webinars, the URL becomes /resources/?type=webinar We didn't want that dynamic URL to be the primary URL for webinars, so we created a new page with the URL /resources/webinar that lists all of our webinars and includes a featured webinar up top. However, the same webinar titles now appear on the /resources page and the /resources/webinar page. Will that cause duplicate content issues? P.S. Not sure if it matters, but we also changed the URLs for the individual resource pages to include the resource type. For example, one of our webinar URLs is /resources/webinar/forecasting-your-revenue Thank you!
Technical SEO | | SAIM_Marketing0 -
Unsolved New Clients with Horrible Rankings
Bringing on a handful of established clients that have never focused on SEO. Needless to say, they will be starting past page 5 on many items. What is the best tactic to figure out their ranking, determine progress internally and also provide movement reports when they are past the five page limit?
Moz Tools | | StartupStreet0 -
Unsolved Performance Metrics crawl error
I am getting an error:
Product Support | | bhsiao 0
Crawl Error for mobile & desktop page crawl - The page returned a 4xx; Lighthouse could not analyze this page.
I have Lighthouse whitelisted, is there any other site I need to whitelist? Anything else I need to do in Cloudflare or Datadome to allow this tool to work?1 -
Plagiarized Site Effecting Google Rankings
Can someone provides insights on a de-indexing example? I have gone through the depths of Google lack of support and requesting duplicate content flags, so no avail. Here's the scenario: Client had a competing SEO provider try to earn his business. In doing so, he copied word for word our blog that we have been producing content on over the last 5 years. He also integrated Google reviews in the structured data on this new URL. Well, fast forward 1-2 months later, our rankings started to drop. We found this 100% plagiarized site is taking away from our keyword rankings on GMB, and is no and Google search, and our site GMB is now only displaying on a branded name search as well as our search traffic has dropped. I have identified the plagiarized, duplicated content, being tied to our GMB as well, as the source of the problem. Well, I finally obtain ed control of the plagarized domain and shut down the hosted, and forwarded the URL to our URL. Well, Google still has the HTTS version of the site indexed. And it is in my professional opinion, that since the site is still indexed and is associated with the physician GMB that was ranking for our target keyword and no longer does, that this is the barrier to ranking again. Since its the HTTPS version, it is not forwarded to our domain. Its a 504 error but is still ranking in the google index. The hosting and SSL was canceled circa December 10th. I have been waiting for Google to de-index this site, therefore allowing our primary site to climb the rankings and GMB rankings once again. But it has been 6 weeks and Google is still indexing this spam site. I am incredibly frustrated with google support (as a google partner) and disappointed that this spam site is still indexed. Again, my conclusion that when this SPAM site is de-indexed, we will return back to #1. But when? and at this point, ever? Highlighted below is the spam site. Any suggestions? Capture.PNG
SEO Tactics | | WebMarkets0 -
Collections or blog posts for Shopify ecommerce seo?
Hi, hope you guys can help as I am going down a rabbit hole with this one! We have a solid-ranking sports nutrition site and are building a new SEO keyword strategy on our Shopify built store. We are using collections (categories) for much of the key product-based seo. This is because, as we understand it, Google prioritises collection/category pages over product pages. Should we then build additional collection pages to rank for secondary product search terms that could fit a collection page structure (eg 'vegan sports nutrition'), or should we use blog posts to do this? We have a quality blog with good unique content and reasonable domain authority so both options are open to us. But while the collection/category option may be best for SEO, too many collections/categories could upset our UX. We have a very small product range (10 products) so want to keep navigation fast and easy. Our 7 lead keyword collection pages do this already. More run the risk of upsetting ease/speed of site navigation. On the other hand, conversion rate from collection pages is historically much better than blog pages. We have made major technical upgrades to the blog to improve this but these are yet to be tested in anger. So at the heart of it all - do you guys recommend favouring blog posts or collection/category pages for secondary high sales intent keywords? All help gratefully received - thanks!
SEO Tactics | | WP332