How to Choose destination page for a 301 redirect?
-
I am doing some SEO for a wedding chapel in Vegas. There are some old packages that no longer exist and the bounce rate for the page is high so I am planning to 301 the page. How to best determine the best 301 destination?
I have a few options. As an example the page was optimized for garden weddings. The page itself does not place well in the SERPS for garden weddings in Las Vegas, but our outdoor wedding packages in Las Vegas page places in the top 10. So that page is in an option.
However, there is a different location that has a garden setting. Is that a better choice?
Some content might match better than others, but any page I choose would be relevant content.
Thank you so much
-
When determining the best 301 destination for your old packages page, it's important to consider relevance, search engine rankings, and user experience. Here's a step-by-step approach to help you make an informed decision:
Evaluate relevance: Consider which destination aligns best with the intent and content of the old packages page. If the page was optimized for garden weddings in Vegas, it may be logical to redirect it to a page specifically dedicated to outdoor wedding packages in Las Vegas, as it maintains the thematic relevance.
Analyze search engine rankings: Check the search engine rankings for both the outdoor wedding packages in Las Vegas page and the different location's garden setting page. If the outdoor wedding packages page consistently ranks higher for relevant keywords and has a stronger presence in the SERPs, it might be a better choice for the redirect. However, if the garden setting page for the different location performs better, it could be worth considering.
Review user experience: Put yourself in the shoes of the users who would land on the old packages page and consider their expectations. If they are specifically looking for garden weddings in Las Vegas, redirecting them to a page that offers outdoor wedding packages in Las Vegas would likely provide a better user experience. If the different location's garden setting page can still meet their needs effectively, it may also be a viable option.
Monitor traffic and bounce rate: After implementing the 301 redirect, closely monitor the traffic and bounce rate of the destination page. If the bounce rate improves and users engage with the content, it's a positive sign that the redirect is effective. Keep an eye on the analytics to ensure the chosen destination is performing well.
-
Hi @leslieevarts!
I suppose outdoor wedding packages page is a good replacement for Garden weddings: the meaning of it is pretty close to outdoor weddings. You can also link from the Outdoor weddings to the page with locations for Garden weddings, this will be very user-friendly. -
@leslieevarts I am trying to give my best below.
When it comes to selecting the best 301 destination for your wedding chapel page, there are a few factors you should consider. The first thing to do is to assess the content on the page that you're planning to redirect. Make sure that you're not redirecting a page with outdated or irrelevant information.
Next, consider the relevance of the new page you're considering redirecting to. If the outdoor wedding packages in Las Vegas page is a good match for the garden weddings content you're redirecting, then it's a viable option. However, if there's another location that has a garden setting that would be a better match for the content, you may want to consider redirecting to that page instead.
When making a decision, take into account the ranking potential of the pages you're considering redirecting to. If the outdoor wedding packages in Las Vegas page is already ranking in the top 10 for garden weddings, that may be a better option than redirecting to a page with lower rankings, even if it's a better match for the content.
Ultimately, the goal is to select a page that is relevant to the content being redirected, has good ranking potential, and is likely to provide value to users. By carefully considering these factors, you can make an informed decision on the best 301 destination for your wedding chapel page.
-
@leslieevarts
Permanently redirect old pages or entire folders of pages to new locations in your Webflow site using the 301 Redirects settings:
1-Open Project settings > Hosting > 301 redirects
2-Add the old URL in the “Old Path” field (eg. /old-url)
3-Add the new URL in the “Redirect to Page” field (/entirely/new-url/structure) -
When deciding on the best destination for a 301 redirect, there are a few factors to consider:
Relevance: Choose a destination that is closely related to the content of the old page. In this case, since the old page was optimized for garden weddings, the new destination should also be relevant to garden weddings.
Traffic and ranking potential: Choose a destination that has the potential to receive similar or more traffic and ranking potential than the old page. In this case, since the old page is not ranking well, it may be better to redirect to a page that is already ranking well for similar keywords, such as your outdoor wedding packages page.
User experience: Consider the user experience when choosing the destination page. Will users find the new page relevant and useful? Will they be able to find the information they need easily?
Business goals: Consider your business goals and which page will better serve those goals. In this case, if you have a different location with a garden setting that is available for weddings, redirecting to that page may help promote that location and increase bookings there.
Based on these factors, both options you mentioned could be viable. If the outdoor wedding packages page is already ranking well and receiving traffic, redirecting the old page to that page could be a good choice. However, if you have a different location with a garden setting that is available for weddings and you want to promote that location, redirecting to that page may be a better choice.
Ultimately, you should choose the destination that aligns best with your business goals and provides the best user experience while also being relevant and having potential for traffic and ranking.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
301 Redirect to add juice from Keyword A to Keyword B
Here's our situation: Our company sells Employee HANDBOOKS (the book that explains to employees how the company itself is run, more or less). That's the technically correct term for them. However, many people use this term interchangeably with Employee MANUALS. Employee MANUALS are actually slightly different. (they're more specific, usually a list of common office policies and procedures and how to do them) When doing Keyword research, we learned that many, many people search for Employee MANUALS when they actually are interested in an employee HANDBOOK. We've got our page optimized for the Keyword Employee HANDBOOKS, because in our copy we always refer to it as such. Here's my question: Would it be "cloacking" or some other blackhat nonsense if we did this: #1. Take a copy of the current page, and make a second page for it with a slightly different URL, but optimize the SEO-relevant parts for the phrase Employee MANUAL. #2. That page will also include a 301-redirect towards the original page, which is identical except the SEO bits are optimized for Employee HANDBOOKS. My understanding here is that we'd get the SEO juice from the phrase Employee Manual, without actually having to do the upkeep on two different pages. We also avoid having to have a random page SEO optimized for an improper term just because of the general confusion about what the product is called. Are we on the right track here? Or is this going to annoy Google, or not have the result I'm predicting? Any insight is appreciated!
Technical SEO | | CEDRSolutions0 -
What if my developers tell me they can only handle a certain amount of 301 redirects?
We recently launched a new site and I felt the need to redirect all of our old site URLs to the new site URLs. Our developers told me they would only be able to do about 1000 before it starts to bog down the site. Has anyone else came across this before? On top of that, with our new site structure, whenever our content team changes a title (which is more often than i had hoped), the URL changes. This means I'm finding i have many other redirects I need to put in place, but cant at the moment. Advice please??
Technical SEO | | CHECOM0 -
301 redirects - one overall redirect or an individual one for each page url
Hi I am working on a site that is to relaunch later on this year - is best practise for the old urls (of which there are thousands) to write a piece of code that will cover all of the urls and redirect them to the new home page or to individually redirect each url to its new counterpart on the new site. I am naturally concerned about user experience on this plus losing our Google love we currently have but am aware of the time it would take to do this individually. Any advice would be appreciated. Thanks
Technical SEO | | Pday1 -
CNAME vs 301 redirect
Hi all, Recently I created a website for a new client and my next job is trying to get them higher in Google. I added them in OSE and noticed some strange backlinks. To my surprise the client has about 20 domain names. All automatically poiting to (showing) the same new mainsite now. www.maindomain.nl www.maindomain.be
Technical SEO | | Houdoe
www.maindomain.eu
www.maindomain.com
www.otherdomain.nl
www.otherdomain.com
... Some of these domains have backlinks too (but not so much). I suggested to 301 redirect them all to the main site. Just to avoid duplicate content. But now the webhoster comes into play: "It's a problem, client has only 1 hosting account, blablabla...". They told me they could CNAME the 20 domains to the main domain. Or A-record them to an IP address. This is too technical stuff for me. So my concrete questions are: Is it smart to do anything at all or am I just harming my client? The main site is ranking pretty well now. And some backlinks are from their copy sites (probably because everywhere the logo links to the full mainsite url). Does the CNAME or A-record solution has the same effect as a 301 redirect, from SEO perspective? Many thanks,
Hans0 -
Remove html file extension and 301 redirects
Hi Recently I ask for some work done on my website from a company, but I am not sure what they've done is right.
Technical SEO | | ulefos
What I wanted was html file extensions to be removed like
/ash-logs.html to /ash-logs
also the index.html to www.timports.co.uk
I have done a crawl diagnostics and have duplicate page content and 32 page title duplicates. This is so doing my head in please help This is what is in the .htaccess file <ifmodule pagespeed_module="">ModPagespeed on
ModPagespeedEnableFilters extend_cache,combine_css, collapse_whitespace,move_css_to_head, remove_comments</ifmodule> <ifmodule mod_headers.c="">Header set Connection keep-alive</ifmodule> <ifmodule mod_rewrite.c="">Options +FollowSymLinks -MultiViews</ifmodule> DirectoryIndex index.html RewriteEngine On
# Rewrite valid requests on .html files RewriteCond %{REQUEST_FILENAME}.html -f RewriteRule ^ %{REQUEST_URI}.html?rw=1 [L,QSA]
# Return 404 on direct requests against .html files RewriteCond %{REQUEST_URI} .html$
RewriteCond %{QUERY_STRING} !rw=1 [NC]
RewriteRule ^ - [R=404] AddCharset UTF-8 .html # <filesmatch “.(js|css|html|htm|php|xml|swf|flv|ashx)$”="">#SetOutputFilter DEFLATE #</filesmatch> <ifmodule mod_expires.c="">ExpiresActive On
ExpiresByType image/gif "access plus 1 years"
ExpiresByType image/jpeg "access plus 1 years"
ExpiresByType image/png "access plus 1 years"
ExpiresByType image/x-icon "access plus 1 years"
ExpiresByType image/jpg "access plus 1 years"
ExpiresByType text/css "access 1 years"
ExpiresByType text/x-javascript "access 1 years"
ExpiresByType application/javascript "access 1 years"
ExpiresByType image/x-icon "access 1 years"</ifmodule> <files 403.shtml="">order allow,deny allow from all</files> redirect 301 /PRODUCTS http://www.timports.co.uk/kiln-dried-logs
redirect 301 /kindling_firewood.html http://www.timports.co.uk/kindling-firewood.html
redirect 301 /about_us.html http://www.timports.co.uk/about-us.html
redirect 301 /log_delivery.html http://www.timports.co.uk/log-delivery.html redirect 301 /oak_boards_delivery.html http://www.timports.co.uk/oak-boards-delivery.html
redirect 301 /un_edged_oak_boards.html http://www.timports.co.uk/un-edged-oak-boards.html
redirect 301 /wholesale_logs.html http://www.timports.co.uk/wholesale-logs.html redirect 301 /privacy_policy.html http://www.timports.co.uk/privacy-policy.html redirect 301 /payment_failed.html http://www.timports.co.uk/payment-failed.html redirect 301 /payment_info.html http://www.timports.co.uk/payment-info.html1 -
Should I do a 301 redirect
Hi Everyone, Hope you can help me out here. I have .co.uk & .ie website with similar content. On a particular section of the .co.uk website it is updated daily (Q&As, Blog posts etc) .ie does have this section but to a lesser degree, no daily updates etc, I was wondering if we should simply do a 301 redirect when someone is on the .ie website to .co.uk, it means the user is getting a much better experience however not entirely the consequences from search engines on this? Thanks
Technical SEO | | Paul781 -
301 redirect of one site version to new domain
Hello all. I today have domain.com that has 10 language versions and the structure is by folders: domain.com/ru/
Technical SEO | | Gregos
domain.com/pl/ etc. Soon I plan redesign,new CMS and I plan to register 9 new ccTLDs. My question is: Can I 301 redirect domain.com/ru/ to domain.ru without having some bad effect on domain.com? I mean,the main domain,com is not going to be affected by permanent redirect of one url to completly new domain right?0 -
301 Redirect with an Exact Domain name Match
My Client had a site that ranked for a pretty competitive two word phrase, but for a variety of reasons had to transfer the site to a different domain name (with none of the previous keywords). We've 301'd everything just fine to the new site, but our traffic for that two word phrase, as well as related long tail traffic, is beginning to drop. Could the drop be related to something that we didn't do well in the transfer? Or is it due to the new domain name now not being an exact match? Sitenote question: Our Google Analytics is still set up for the former domain name and shows data just fine. Is there any reason to switch GA to the new domain? What are the pros/cons? Much thanks in advance!
Technical SEO | | TrevorMcKendrick0