Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Is it worth buying an entry on Wikipedia-type sites?
-
Recently I've come across a few websites offering (for a fee) to research, write and publish an entry on the likes of Wikipedia, Citizendium or Wikitia - I thought this might be helpful when it comes to marketing and link building for a brand or individual.
Purchasing guest blog posts is a standard way to obtain a high domain authority in-context backlink, but I wondered if purchasing an entry on one of these human edited encyclopedias would be as effective, better or not worth the money?
It costs quite a bit more than guest posting and blog outreach, but on the other hand they are authoritative websites that also include backlinks.
Any thoughts would be most welcome.
-
@JCN-SBWD Even if the content is factually correct and verifiable, it may still be subject to removal or deletion if it doesn't meet the guidelines for notability, reliability, and verifiability. Additionally, paying for a listing on these websites may be seen as a violation of their policies and could potentially harm your reputation.
In my opinion, it's better to focus on creating high-quality content and building organic backlinks through outreach and relationship building. This may take more time and effort, but it's a more sustainable and ethical approach to SEO that will benefit your brand or individual in the long run.
-
@JCN-SBWD Even if the content is factually correct and verifiable, it may still be subject to removal or deletion if it doesn't meet the guidelines for notability, reliability, and verifiability. Additionally, paying for a listing on these websites may be seen as a violation of their policies and could potentially harm your reputation.
In my opinion, it's better to focus on creating high-quality content and building organic backlinks through outreach and relationship building. This may take more time and effort, but it's a more sustainable and ethical approach to SEO that will benefit your brand or individual in the long run.
-
No. Writing for Wikipedia is a great way to share information. BUT: If your company qualifies, chances are someone will write the article for free. No one will give you a guarantee that the purchased article will remain on the site. I'm for quality content
-
I would only buy it in order to actually rank with that specific content on Wikipedia or the others. So: Just as you could rank with an article on linkedin that is pickedup by Google.
This would only be helpful and sustain longer period of time if it actually is great content, and they do have a solid reason to link to you. And the visitors have a solid reason to want to know more. The link to your website will NOT have link value to your website as far as google is concerned. They are nofollow links.
A company could also decide to get a wikipedia page in order to educate. To give an in dept article about something relevant that you have a benefit from it's adoption. Like bluetooth, wifi 6, gluten free beer.
You would only do it in order to get the few clicks on that link that is on that page or follow up searches..
For example: https://en.wikipedia.org/wiki/The_Coca-Cola_Company is a great page that could result in actual traffic.
-
@Kateparish I appreciate that, but if all the content that's paid to be added to a Wiki site is factually correct and verifiable via independent websites would it be worth paying for a listing - could it help with SEO?
-
Even if you manage to get a paid entry published on Wikipedia, Citizendium or Wikitia, there is no guarantee that it will remain there permanently. These websites have strict guidelines on notability, reliability and verifiability, and any content that violates these guidelines can be removed or deleted at any time.
.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I'm having trouble removing SPAM from my site
I make the list of disavow links every week, plus they keep popping up. Does anyone know any techniques to remove them all at once ?
SEO Tactics | | Gabriel1710 -
How i can Reduce Spam score of my website
Hi everyone, I'm reaching out to the community for some advice on improving my website's spam score. I've been using the Moz Spam Score Checker and my website, sngplbill.pk, currently has a score of 7%. While this isn't exceptionally high, I'd like to take steps to bring it down as low as possible, ideally under 1%. One factor I've identified that might be contributing to this score is a number of backlinks pointing to my site has a much higher spam score (over 80%). (screenshot attached)sngplbillscore I'm wondering if the community has any recommendations for how to address this situation. Here are some specific questions I have: Does disavowing the backlinks from spamy site seem like the best course of action?
Link Building | | Faizali.786
Are there any other potential reasons why my website might have a spam score, even with these backlinks?
What general strategies can I implement to improve my website's overall SEO health and reduce its spam score?
Any insights or advice would be greatly appreciated. Thanks!0 -
DA and NoFollow
Hello! Are NoFollow backlinks given any consideration when calculating DA? Cheers!
Link Building | | Buzz-s2 -
Backlinking Strategy
I am particularly new to the field of SEO and Backlinking and I have recently started my own blog feel free to have a look (https://thehorseradar.com/). What I wanted to find out is how can I achieve a DA of at least 30. What should be my link-building strategy? & what steps should I take first? With an abundance of overwhelming info available online I have gotten really confused about what would work and what would not. If someone would lay out the steps needed to be taken, I would be extremely grateful! Thank You
Link Building | | haris3131 -
When to re-write and redirect a blog url?
What are best practices for rewriting (and then redirecting) blog URLs? I refresh old blog posts on our blog every month and many of them have URLs that are too long or could be improved. However, many of them also already get decent organic traffic and I don't want to lose traffic due to a URL redirect. Are there any best practices or "rules" I can follow when deciding whether to re-write and redirect blog URLs?
Content Development | | Emily.R.Monrovia
Thanks!0 -
Unsolved Anyone else finding that the Link Intersection tool is not accurate?
I ran the Link Intersect tool on my site vs competitor's site. The first 3 domains it tells me the competitor has links from but I do not are: medium.com, behance.net, and moz.com. I thought this was odd because I know for a fact I built profiles with a link on all 3 sites. So, I went to all 3 and found my links on these sites. I also double-checked in the Google search console and they show up there. Am I understanding the tool wrong? Is it really showing me sites we both have vs what I don't have?
Moz Tools | | pcannon0 -
Can Foreign Language Backlinks Be Valuable?
I've done a lot of searching on this subject, but I keep seeing conflicting answers. Are backlinks from foreign language websites valuable? For example, a travel website in English picks up a couple backlinks in Indonesian language (and other languages) from foreign sites that have a DA of 60-70 or higher. The topic is partially related, but the language is totally different. Would those links still be valuable for the English website's DA? Has this ever been answered conclusively? Thanks
Link Building | | David56751