Ecom: Hreflang start working - anything I can do about SERP currencies?
-
Hello everyone,
Finally, after moving our hreflang tags from our sitemap to our header HTML, Google seems to start displaying the correct URLs in the SERPs.
From what I can see - Google folds URLs, so instead of indexing all pages, it only selects an English version of our site but displays a different URL based on our hreflang tags (not sure if that's good or bad or if I should work towards a full indexation).
However - I am now facing the issue that the wrong currency will often be displayed in my SERPs. E.g. in Australia I may have Euros or in Canada we see British Pounds (i.e. /en-ca/* URL shows in SERPs but the /en-gb/* URL is actually indexed).
Is there any way around this? I was searching for a solution and found some but seems like most don't exist anymore (https://moz.com/community/q/topic/53216/international-seo-ecommerce-rich-snippets/3) at least if I try and dig deeper into the source.
What's the current recommendation?
-
@sriffs follow these recommendations for international SEO:
-
Hreflang tags: Move your hreflang tags from the sitemap to the header HTML, ensuring they are implemented correctly.
-
Country targeting: Configure your website's country targeting settings in Google Search Console accurately.
-
Currency markup: Use structured data markup (schema.org organization) to specify the currency for prices on each webpage.
-
Geotargeting signals: Include country-specific information on your website, such as local addresses, phone numbers, and pricing in the correct currency.
-
Rich snippets: Utilize product schema markup to provide detailed information about your products, including price, currency, and availability.
-
Monitor and optimize: Regularly check for errors in hreflang tags, currency markup, and structured data implementation, making adjustments as necessary.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Product markup for a website that doesn't show prices
Hi, I am working on a site that presents several products with their descriptions and features, but does not include e-commerce functionality, so it does not show prices. I would be interested in understanding how to properly use the Product markup since the Offer field cannot be filled in. What are your experiences or advice on how best to handle this? Do you have advice on different vocabularies to Product? Thank you very much for your help!
Intermediate & Advanced SEO | | filippodanesi0 -
Product markup for a website that doesn't show prices
Hi, I am working on a site that presents several products with their descriptions and features, but does not include e-commerce functionality, so it does not show prices. I would be interested in understanding how to properly use the Product markup since the Offer field cannot be filled in. What are your experiences or advice on how best to handle this? Do you have advice on different vocabularies to Product? Thank you very much for your help!
Intermediate & Advanced SEO | | filippodanesi0 -
Product markup for a website that doesn't show prices
Hi, I am working on a site that presents several products with their descriptions and features, but does not include e-commerce functionality, so it does not show prices. I would be interested in understanding how to properly use the Product markup since the Offer field cannot be filled in. What are your experiences or advice on how best to handle this? Do you have advice on different vocabularies to Product? Thank you very much for your help!
Intermediate & Advanced SEO | | filippodanesi0 -
Question about International SEO
We've just recently launched our website in Canada and our web crawler is showing some pages with "&Country=CA", even if the current page already includes Country=CA. Why is this and how would we go about resolving?
International SEO | | nicole.nelson030 -
Should Hreflang x-default be on every page of every country for an International company?
UPDATED 4/29/2019 4:33 PM I had made to many copy and pastes. Product pages are corrected Upon researching the hreflang x-default tag, I am getting some muddy results for implementation on an international company site older results say just homepage or the country selector but…. My Question/Direction going forward for the International Site I am working on: I believe I can to put x-default all the pages of every country and point it to the default language page for areas that are not covered with our current sites. Is this correct? From my internet reading, the x-default on every page is not truly necessary for Google but it will be valid implemented. My current site setup example:
International SEO | | gravymatt-se
https://www.bluewidgets.com Redirects to https://www.bluewidgets.com/us/en (functions as US/Global) Example Countries w/ code Site:- 4 countries/directories US/Global, France, Spain Would the code sample below be correct? https://www.bluewidgets.com/us/en/ (functions as US/Global) US/Global Country Homepage - https://www.bluewidgets.com/us/en/ US/Global Country Product Page(s) This would be for all products - https://www.bluewidgets.com/us/en/whizzer-5001/ http://www.bluewidgets.com/us/en (functions for France) France Country Homepage - https://www.bluewidgets.com/fr/fr/ France Country Product Page(s) This would be for all products- https://www.bluewidgets.com/es/es/whizzer-5001 http://www.bluewidgets.com/us/en (functions as Spain) Spain Country Homepage - https://www.bluewidgets.com/es/es/ Spain Country Product Page(s) This would be for all products - https://www.bluewidgets.com/es/es/whizzer-5001 Thanks for the spot check Gravy0 -
GeoIP Redirects & hreflang
Hello, We believe we've had some issues with hreflang tags not remaining validated due to the implementation of geoIP redirects. Previously, if a user clicked a landing page on Google search that was not targeted for their territory, they would instantly be redirected to a sub path that targets their territory using geoIP redirects. We're planning to remove the initial geoIP redirects and have messaging that prompts the user to either stay on the page they've landed on, or be redirected to page that is right for their territory. However, if a user has selected to be redirected to a sub path that is targeted for their territory, they will have a cookie preference set for the IP location they've selected, and will continue to be redirected to their chosen sub path. My question is, will a crawler follow and trigger the geo preference cookie, which could potentially cause complexities in validating hreflang tags and ranking of content for the right market. Thanks.
International SEO | | SEONOW1230 -
Hreflang tags
I know these are intended for specifying different language/regional versions of one site, but can they be used to specify just ONE country (eg. "en-au")? Or does it only work to specify an ALTERNATIVE to another language/region variation?
International SEO | | muzzmoz0 -
Hreflang Alternate & Pagination
Hi everybody, So I'm setting up hreflang tags on an ecommerce site. The sites are in the USA and Canada. The Canadian site will have fewer products than the American site, meaning that there won't be as many pages in each category as there are on the American site. What is the correct way to handle hreflang tags on these extra category pages? To put this another way, the American site may have a category with 3 pages of products, while the Canadian equivalent only has 2 pages of products. What happens to this extra American category page (example.com/widget-category/page-3) ? Does it get an hreflang tag linking to the first page of the equivalent Canadian category (example.ca/widget-category/)? Does it not get any hreflang tags because it has no true Canadian counterpart? Does it matter at all if it has a canonical tag pointing to the first page in the series anyway (example**.com**/widget-category/)? Thanks, Andrew B.
International SEO | | ABullis0