8 New Location Pages Have Been Indexed But Only 1 Is Showing in SERPS
-
Hi All
Thank you in advance for any help.
Previously we were sending all keyword traffic to our homepage, targeting the main keyword garden rooms plus the seed keywords eg garden studios, garden offices etc.
We created 8 new pages, 4 for each main seed keyword and location and these went live on May 12th. The pages are indexed by google.
The issue is that all searches, except for garden annex brighton, are still pointing to the homepage and not the new location/service pages and now we're on July 27th it seems enough time has gone by.
We've setup this post to ask the question, what can we do to reinforce to google that we want the services pages listed in SERPS and not the homepage?
Here is the list of new pages : -
-
garden offices brighton
-
garden offices sussex
-
garden gyms brighton
-
garden gyms sussex
-
garden annexes brighton
-
garden annexes sussex
-
garden studios brighton
-
garden studios sussex
Many Thanks
-
-
Hello!
I am going to try to help you understand what may be happening and, the most important thing, how you can fix it.
Crawling, indexing and positioning are three fundamental concepts related to the operation of search engines and the visibility of a website in search results. While they may seem closely related to us, they actually represent very different stages of the process a search engine goes through to display relevant results to users.
That is to say, it is not the same that a url is indexed than the fact that a url is positioned in the SERPS. Understanding this is crucial. Below I will tell you how to get those urls to rank well.
If there is no obstacle to indexing, Google will go through the url and index it, that is, it will place it in its index. But to get to show it in the SERPS, you not only have to index it, but you have to position it, that is, consider it relevant for certain keywords or search terms. So your urls may be perfectly well indexed... and perfectly poorly positioned, or simply not even appear in the SERPS.
Once the crawlers have collected the information from the urls, they send it to the search engine's index. The index is a giant database that stores copies of all crawled web pages and the information associated with them. During this indexing process, search engines organize and classify the information collected to facilitate rapid retrieval of relevant results when users search. Well, now you have your urls indexed and ready for the next step.
Ranking, and therefore appearance in the SERPS, has more to do with relevance and quality to a specific search query. When a user performs a search on a search engine, the engine uses sophisticated algorithms to determine which pages should be displayed and in what order in the search results. The objective is to present the user with the most relevant and useful results based on their query... and if your website is very recent or your SEO optimization is not correct or the authority of your domain is not good, you simply will not be able to appear in the results of search or you will appear so far away that you will not be visible to any user.
This strategy of creating urls with specific locations is very good, in fact, we use it a lot for our clients and always with very good results, but you have to take into account some things to make it work perfectly:
-
Index the new urls manually in Google (I understand that you have already done it, so one less thing!)
-
Think that Google POSITIONS urls, not websites, that is, you have to work each url of the different locations separately, each one has to have its SEO optimization, its incoming and outgoing links and its correct internal link, its rich text , all as if you were working on a complete website.
-
Take great care of the content of each url, when we use this type of strategy, one of the biggest mistakes is to copy the text from one to another and modify it slightly. This is a mistake and we will never be able to position them well. Each one has to have its own text, even if the service is the same, make an effort to tell it in a totally different way so that Google does not start considering them duplicate content.
4.Make sure the keyword that url works for is searchable! It seems silly but you have to check it.
-
Make them have enough content to not be considered thin content. If it can be 3,000 words, better than 2,000.
-
Build incoming links for each of them separately, add and expand text with some frequency, take care of your internal linking.
With this, little by little each url will be positioned for its specific location and you will have a great SEO strategy working, but be patient, it takes time and effort, but, yes, afterwards it is wonderful to see them work.
Good luck, if we can help you with anything else, we are here for whatever you need.
-
-
Here are some things you can do to reinforce to Google that you want the services pages listed in SERPs and not the homepage:
-
Use canonical tags: Canonical tags tell Google which page is the main version of a page. You can use canonical tags on your homepage to point to the relevant service page for each keyword.
-
Use hreflang tags: hreflang tags tell Google the language and region of each page. You can use hreflang tags on your service pages to tell Google that they are localized for specific locations.
-
Build backlinks: Backlinks are links from other websites to your website. They are a valuable signal to Google that your website is high-quality and authoritative. You can build backlinks to your service pages by guest blogging, submitting your website to directories, and participating in social media.
-
Optimize your content: Your content should be well-written, informative, and relevant to your target keywords. It should also be well-optimized for SEO. This includes using the right keywords in your title tags, meta descriptions, and throughout your content.
-
Use strong anchor text: When you build backlinks to your service pages, use strong anchor text that includes your target keywords. This will help Google to understand that the backlinks are relevant to your service pages.
-
Promote your service pages: Promote your service pages on social media, in your email marketing, and in your offline marketing materials. The more people who know about your service pages, the more likely they are to link to them.
-
Track your progress: Use a website analytics tool to track the traffic to your service pages. This will help you to see how your SEO efforts are performing and make necessary adjustments.
-
Be patient: It takes time for Google to index and rank new pages. Don't expect to see results overnight. Keep optimizing your content and building backlinks, and you should eventually see your service pages start to rank in SERPs.
.
Warm Regards
Rahul Gupta
Suvidit Academy -
-
One thing is Google indexing the pages and other is to have them be listed as the most relevant for the search result. I believe you still need to let more time go by for those new pages to get their proper relevancy. This is one of those times when it is difficult to decipher the logic behind the Google Algorithm, since your home page has been in the index far earlier than those new pages it is pointing back to home page. I had a similar case with a client of mine, and eventually we got the right one. We did however get some backlinks to the newer pages. Maybe that was the defining tactic.
Glad to chat about how it goes. Drop us a line at https://stedica.com
I hope this helped. Cheers
-
I am having similar issue here. Google search console shows the posts are indexed but they are not on SERP even if i search for the exact same title with my site name on it...
Someone help: URL: https://careerwagmi.com
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Local SEO & Google Maps Question - 1 Company with Multiple Google Pages
Hey Mozzers! I'm working with a client who has 2 websites (different URLs completely), which one is for all parts and the other is for accessories only. They have multiple brick and mortar locations throughout the US and have done a nice job creating Google My Business pages for each and all verified. Their question is will it benefit them to create and verify another GMB page with same address, but place in "Suite B", a new phone number and apply the other URLs for the accessories site. The business name would also be different, but similar meaning Business 1 = ABC where as Business 2 = ABC Accessories. Their goal would be to try to have both rank or display to improve their local SEO. In theory it sounds like it will work given NAP would be satisfied within the GMB, but wanted to get the Moz community thoughts on this first before moving forward. Look forward to the replies. Patrick
Local SEO | | WhiteboardCreations0 -
To Keep My Company's CO.UK Page Or Redirect It...
Hi Moz'ers - I have a question... Just to set the stage, we're a small recruiting firm, with an even smaller marketing department. I'm essentially a one man wrecking crew and don't have a ton of extra time. That being said, I know that page rank (and local office rank) are critical to our inbound lead generation, so I'm willing to invest some of my time into doing it right. The issue I'm having is ranking high as a local business in Austin, New York, San Francisco, and London, UK (to name a few). So far I've solved this through building dedicated subpages on our .com site and link building key word anchor text towards those pages. The only page that's not really gaining traction is our London page. So I decided to clone (most of) the site, tweak the text (to try and avoid dup text), and try and get that page to rank. I'm also having it hosted on a local server, have it using a local domain address suffix (co.uk), using local hreflang (on our .com site), created dedicated web 2.0 sites, and done my best to do some link building. The problem I'm facing is crapy local ranking, and limited bandwidth to maintain two sites. Should I: A) Scrap the co.uk site and focus on the .com (and subpages)
Local SEO | | bettsrecruiting
B) Keep the co.uk domain, and just redirect the URL to our .com page
C) Keep the co.uk domain, send all links from the home page to the relevant page on our .com page, and set up 301 redirects for all other relevant pages.
D) Hire someone to clean up, rewrite, and upkeep the co.uk site because it has the most SEO value in the long run and is the only way I'm going to be able to rank locally in London. What are your thoughts? Thanks in advance! Tim Our European Site - http://bettsrecruiting.co.uk/
Our US Site - http://bettsrecruiting.com/0 -
Trying to rank homepage nationally and internal pages locally?
We are a finance brokerage in Australia and we operate in a specialist niche and in regional areas with low competition but we have identified KW's that are very profitable to us but seem to need different approach re strategy. We specialise in Agribusiness lending. We have been pretty scrappy in the past with our SEO as it has always been done by me, and as a startup, as everyone knows, the jack of all trades can help and hinder! To date, we have done a lot of Adwords (and KW research) so I have a fair idea of what keywords I am after. Some KW are low competition and extremely profitable to us. But there is a difference between them on who our competitor is and how difficult it would be to rank and which strategy to use. For example Agribusiness, used by all major banks, now they provide agribusiness, but only via their own products, as we are brokers we tend to receive a lot of new leads as we are brokers and we can compare all products and as agribusiness can be quite complex this is a major point of difference for us. So my strategy to rank for this KW would include a national approach as we provide advice in this space on a national scale, which has worked well via AdWords leads. But would like to move away from my sole reliance on AdWords. Then we move onto KW that we have also had some success on a national scale via Adwords but the metrics suggest is better from a local perspective (local regional town), i.e hobby farm loan, rural finance, even home loans (when there is no other local competitor in small town). As we have brokers in other regional towns this also opens up an opportunity to have either internal pages with lots of local signals (i.e NAP, Authority outbound links, local KW, social signals from local FB groups etc). But can a internal page compete against a competitors HP, for example I was going to set up mysite/Toowoomba.com.au internal page with info re that broker and lots of local points, or am I best to create another site, i.e brandname-Toowoomba.com.au (still linking from my contact us page for Toowoomba) and focus solely on local for this site (including internal pages to rank locally, i.e Toowoomba Home loans)? the extra benefit is I then create another asset if I was to sell the region as a franchise (another discussion) So, my question is, can I mix my strategies without any issues, or should I create separate sites?
Local SEO | | AgLend0 -
Does the physical location of a server effect the local rankings of a site?
I've just been running a report on a site and noticed that while they have a .co.uk domain it is hosted on a server in the United States and just wondered if anyone was aware, if the physical location of a server mattered to search engines for ranking purposes especially with local search?
Local SEO | | ben_dpp0 -
Local Printing Company Moving to a new IP - Will Our Rankings Change
I operate a local print and direct mail company located in Houston called Catdi Printing (www.catdi.com)We do very well with our local rankings and rank 2 or 3 in our main keywords ( Houston Printing , Direct Mail Houston & eddm Houston ) We are looking to upgrade our online quoting and ordering system. The software is very expensive and the only way we can incorporate this new system is to move our site and redirect our domain. The new hosting provider is located in California and might even be hosted by Google but im not certain on this point. Our current host provider is Hostgator and they are based in Houston so im not this provides any benefit. I guess my main question is will this new change affect our overall regular and local rankings? I would hate to see our positions and ranking fall because of this change. Any help is greatly appreciated. Thanks CATDI
Local SEO | | ChopperCharlie1 -
Google Business Details on the SERP
Good morning, We've recently launched Pea Soup Digital, a new UK-based digital agency. However, when you search 'pea soup digital' in Google, the business info doesn't appear on the right-hand-side of the SERP. But when you search 'peasoup digital' it appears? Our Google+ and business account have the name registered as separate words - Pea Soup Digital - so why is Google doing this? It's not the end of the world, but slightly annoying. Is there anything we can do? There's also an issue of our privacy policy page ranking above the home page. I know it's early days (1 week), so Google might be sorting itself out, but I guess we could add this page to the robots.txt file? Cheers, Lewis
Local SEO | | PeaSoupDigital0 -
Google My Business Locations Query- Do I need unqiue Picture File Names for every location
Hello All, I am just in the process of updating all my google business locations for each of my depots. I have been uploading photos but I am wondering if the file names of the photo's need to be unique for every location ? I know I need to describe the picture in the filename so it's good use of keywords but I am wondering if google will see it as spaming if I upload the same product pictures etc to ever google business location ? thanks Pete
Local SEO | | PeteC120 -
Does having /search/ in your URLs for searches within your site hamper these URLs from coming up on Google SERP's?
We are an aggregate site for a particular category and have our own internal search wherein visitors can search for local references to services that they are looking for. We use SOLR search and our results page for the "Tag123" search would look like www.mywebsite.com/city/search/tag123 For some reason, we see that these pages are all indexed on Google but they do not come up on SERPs appropriately! The content is unique and we also have appropriate title and description tags on these pages.
Local SEO | | mycity4kids0