Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • SEO Q&A
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • Case Studies
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      What is your Brand Authority?
      Moz

      What is your Brand Authority?

      Check yours now
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • SEO Q&A

        Insights & discussions from an SEO community of 500,000+.

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • Case Studies

        Explore how Moz drives ROI with a proven track record of success.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Local SEO
    4. Are These Urls for Targeted Cities OK?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Are These Urls for Targeted Cities OK?

    Local SEO
    local seo on-page seo city name
    5
    5
    1031
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • ThisTimeWereOn
      ThisTimeWereOn last edited by

      I am working for a waterproofing company out of long beach that wants to rank for other neighborhoods around the area. But I just noticed that their URLs are targeting two locations. They have the cities built on the URLs after the long beach part. Will that affect rankings? Not be as potent as a truly SEO friendly url like example.com/services/mold-remediation/mold-remediation-brooklyn-ny? Here is an example: https://zavzaseal.com/mold-remediation-service-provider-long-island-ny/mold-removal-pro-in-copiague-ny-11726/ Another thing is the URLs say "mold removal pro" if I am targeting "mold removal copiague, NY" will that matter to rankings that the URL has pro in it?

      1 Reply Last reply Reply Quote 0
      • educationedge012
        educationedge012 last edited by

        @ThisTimeWereOn said in Are These Urls for Targeted Cities OK?:

        I am working for a waterproofing company out of long beach that wants to rank for other neighborhoods around the area. But I just noticed that their URLs are targeting two locations. They have the cities built on the URLs after the long beach part. Will that affect rankings? Not be as potent as a truly SEO friendly url like example.com/services/mold-remediation/mold-remediation-brooklyn-ny? Here is an example: https://zavzaseal.com/mold-remediation-service-provider-long-island-ny/mold-removal-pro-in-copiague-ny-11726/ Another thing is the URLs say "mold removal pro" if I am targeting "mold removal copiague, NY" will that matter to rankings that the URL has pro in it?

        Using city names in URLs can be helpful for local SEO, but having multiple city names in a single URL can make it less user-friendly and potentially confusing for search engines. While having city names in the URL can be beneficial for local targeting, it's usually best to keep URLs concise and directly relevant to the content they represent. In your example, a URL like "https://zavzaseal.com/mold-remediation-service-provider-long-island-ny/mold-removal-copiague-ny-11726/" could be more effective for SEO and user experience, as it directly addresses the location and service without unnecessary additions like "pro." Reducing URL complexity and ensuring it matches your target keywords can positively impact rankings.

        (
        PMP Exam Prep) ( Business Analyst Salary Vancouver) (Study abroad) (Canada PR)

        1 Reply Last reply Reply Quote 0
        • skchad13j
          skchad13j last edited by

          The structure of your URLs can indeed impact your SEO efforts. Including the specific location in your URL, like "example.com/services/mold-remediation/mold-remediation-brooklyn-ny," is generally more SEO-friendly and can enhance your local search rankings. The example URL you provided, "https://zavzaseal.com/mold-remediation-service-provider-long-island-ny/mold-removal-pro-in-copiague-ny-11726," is a bit lengthy and could potentially be simplified for better user experience and search optimization.

          As for the term "mold removal pro" in the URL, it's essential to align your URL keywords with the specific search intent of your target audience. If you're targeting "mold removal Copiague, NY," having "pro" in the URL may not be as relevant. Consider revising your URLs to reflect the exact keywords that your audience is likely to use when searching for your services in Copiague, NY. This can help improve the relevance of your URLs and potentially boost your rankings.
          (Study abroad) ( Masters in Computer Science in Canada) (Canada PR) (PMP Exam Prep)

          1 Reply Last reply Reply Quote 0
          • inovies-new
            inovies-new Subscriber last edited by

            Including location names in URLs can be beneficial for local SEO. It helps search engines understand the geographic relevance of your content. URLs like example.com/services/mold-remediation/mold-remediation-brooklyn-ny can signal to search engines that the content is specifically relevant to Brooklyn, NY. However, it's essential to strike a balance; URLs that are too long and stuffed with keywords can be seen as spammy.

            Excessiveness in URLs: Your example URL, https://zavzaseal.com/mold-remediation-service-provider-long-island-ny/mold-removal-pro-in-copiague-ny-11726/, appears quite lengthy and somewhat redundant. Long URLs can be less user-friendly, and very long URLs may not be fully displayed in search results, impacting click-through rates. If you can simplify and make them more concise, it may improve user experience and SEO.

            "Pro" in URLs: Including "pro" in the URL, such as mold-removal-pro-in-copiague-ny-11726, might not align perfectly with the keyword "mold removal Copiague, NY." If possible, aim for a URL structure that matches the specific target keyword more closely. For instance, you might use mold-removal-copiague-ny-11726 for better alignment.

            Redirects: If you decide to change the URL structure, implement proper 301 redirects from the old URLs to the new ones. This will ensure that you don't lose existing SEO equity and that users are redirected to the correct pages.

            Thanks
            inovies

            1 Reply Last reply Reply Quote 0
            • talentwide
              talentwide last edited by

              Using city names in URLs can be beneficial for local SEO, but overly long or complicated URLs might not be as SEO-friendly as shorter, more concise ones. In your example URL, https://zavzaseal.com/mold-remediation-service-provider-long-island-ny/mold-removal-pro-in-copiague-ny-11726/, the URL structure is quite lengthy and includes several location-specific terms. While it's not necessarily bad for rankings, a shorter and more straightforward URL like https://example.com/services/mold-remediation/mold-remediation-brooklyn-ny can be easier for both search engines and users to understand.

              Regarding the use of "mold removal pro" in the URL when targeting "mold removal Copiague, NY," it may not have a significant impact on rankings, but it's essential to have your target keywords in prominent places, such as the page title, headings, and content. The URL is just one of many on-page elements that search engines consider. The most crucial factor is the overall quality and relevance of your content to the target keywords and location.
              .
              .
              .
              (Canada PR) (Canada PR process) (Study abroad) (PMP Exam Prep)

              1 Reply Last reply Reply Quote 0
              • 1 / 1
              • First post
                Last post

              Got a burning SEO question?

              Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


              Start my free trial


              Browse Questions

              Explore more categories

              • Moz Tools

                Chat with the community about the Moz tools.

              • SEO Tactics

                Discuss the SEO process with fellow marketers

              • Community

                Discuss industry events, jobs, and news!

              • Digital Marketing

                Chat about tactics outside of SEO

              • Research & Trends

                Dive into research and trends in the search industry.

              • Support

                Connect on product support and feature requests.

              • See all categories

              Related Questions

              • UpLinkSEO

                Changing Business Address on Google Profile & Citations

                local seo nap change of address tool

                Hello, I'm looking to change a business address to a new one on a Google business profile (still in the same area but on a different street). So, I'll need to update all citations and website with the new address - Is it recommended to update the citations & website first, and then change the address on the Google business profile, or vice-versa? Looking to do this as safely as possible without negatively impacting the rankings much. I'm seeing a lot of conflicting information on this. Thanks in advance.

                Local SEO | | UpLinkSEO
                0
              • Tourizee

                How to optimize landing pages for local search?

                local seo landing pages localseo

                I'm trying to understand how to optimize landing pages to appear in local search. For example, if someone in Chicago searches for "plumber", Yelp has a page "Top 10 Plumbers in Chicago." They are generating these pages for numerous business types and cities. I can't see anything on the page or metadata that indicates a geographic location or business type. What optimizations are they doing to get Google to know that it's a page for a specific city and type of business?

                Local SEO | | Tourizee
                0
              • Ben-R

                Best practices for publishing sponsored content

                sponsored content content optimization on-page seo

                Hello, Our website hosts sponsored content from different brands. Should we be listing the sponsor either on the frontend and/or through markup? - Would either way have any sort of an impact? The content itself is already clearly marked as 'sponsored content' but we were more interested in listing the specific sponsor. Also, we’re assuming the outbound links would need to be marked rel="sponsored" but are there any other best practices we should be implementing? Any insight would be appreciated.
                Thank you in advance.
                Best,

                On-Page Optimization | | Ben-R
                0
              • GoogleAlgoServant

                Unsolved Duplicate LocalBusiness Schema Markup

                schema markup schema local seo technical seo

                Hello! I've been having a hard time finding an answer to this specific question so I figured I'd drop it here. I always add custom LocalBusiness markup to clients' homepages, but sometimes the client's website provider will include their own automated LocalBusiness markup. The codes I create often include more information. Assuming the website provider is unwilling to remove their markup, is it a bad idea to include my code as well? It seems like it could potentially be read as spammy by Google. Do the pros of having more detailed markup outweigh that potential negative impact?

                Local Website Optimization | | GoogleAlgoServant
                0
              • Scottlinklater

                Do You Risk A Penalty From Local Paid Directories in 2022?

                local seo link building paid directories paid links directories

                Hi there, I have a client who wants to advertise in a local directory along the lines of "find your nearest plumber". The directory only has paid listings and they are follow links and they also mention your site or generated landing page may get a nice bump on google. Is there a risk that they may get a penalty for using this directory? The client wants to use it regardless of if it gives them an SEO boost but obviously wants to avoid any penalties at all costs. Thoughts on this? Thanks in advance

                Link Building | | Scottlinklater
                0
              • Nadiamo44

                Local SEO for a business serving multiple small cities

                We have a local business that has a showroom in one city, and serve other 5 different small cities (in total 6 small cities). Search volume for the targeted keyword is very low (around 100 each plus minus) with a variety of competition levels. The product is expensive so this justifies the low search volume with a serious user intent.
                My question is given the low search volume for each keyword, what would be the best local SEO tactic for this. The website has a DA of 20 with competitors who has similar and higher  DAs. Options I am considering: 1. Create unique pages for each location with unique content (no address available so I will have to use a city name postcode)
                2. Create pages with the same content (but changing the area of service on the URL, H1 and mention the postcode and the radius of coverage twice in the content) and using a canonical tag to solve the duplicate issue.
                In this scenario, I will create the main product pages with the address of the showroom, and mention the area of service covered for the other 5 cities.
                3. Given that the 6 cities are part of a greater area, use the greater area to target them all. The keyword of the greater area has a lower search volume than the city keyword.  This might work for keywords with low competition but not for ones with high competition levels.  Not sure how well search engines will rank the keywords that include the greater area and show the pages for searches in small cities. Any advice on which option to go with or any recommendations for other solutions?

                Local SEO | | Nadiamo44
                0
              • MatShepSEO

                Best Practice For Multisite Targeting Different States With Same Content

                I am auditing a Joomla website that uses the MightySites component to create multiple versions of the same site for different state/province areas. For example, the site structure looks something like: example.com/fl/
                example.com/mn/
                example.com/ny/
                example.com/wa/ etc. Each of the state home pages are largely identical and much of the content within each state sub-folder is a copy of the original content on the main example.com site, with minor changes here and there. The client is a national organization and needs to keep this structure to allow each state to be able to edit and change their own content, though as far as I can see content doesn't actually vary much. What's best practice here in reducing duplicate content issues? We can't use hreflang as it is all within one country (although it does also provide two different language versions of content, for which I will use hreflang.) Should we just canonical everything back to the corresponding pages on the example.com site? Any thoughts or recommendations much appreciated.

                Local SEO | | MatShepSEO
                0
              • vernonmack

                Is it ok to delete and repost to YouTube?

                Client has rebranded and has a new url. They have a lot of great video content on YouTube that has old branding on it. Bad phone numbers, old url, old company name. I was planning to download, rebrand, then re-upload... But some of the videos have 200 - 2000 views and I prefer not to loose that traction. I assume responses will be along the lines of "you have to weigh which is more important - the brand or the current video rank". Where I'm stuck is how valuable is 200 - 2000 views on 15-20 videos. Not at all I guess, if they are sending people to the wrong place. I guess I'm just thinking out loud, but would love to hear some thoughts other than my own!

                Local SEO | | vernonmack
                0

              Get started with Moz Pro!

              Unlock the power of advanced SEO tools and data-driven insights.

              Start my free trial
              Products
              • Moz Pro
              • Moz Local
              • Moz API
              • Moz Data
              • STAT
              • Product Updates
              Moz Solutions
              • SMB Solutions
              • Agency Solutions
              • Enterprise Solutions
              Free SEO Tools
              • Domain Authority Checker
              • Link Explorer
              • Keyword Explorer
              • Competitive Research
              • Brand Authority Checker
              • MozBar Extension
              • MozCast
              Resources
              • Blog
              • SEO Learning Center
              • Help Hub
              • Beginner's Guide to SEO
              • How-to Guides
              • Moz Academy
              • API Docs
              About Moz
              • About
              • Team
              • Careers
              • Contact
              Why Moz
              • Case Studies
              • Testimonials
              Get Involved
              • Become an Affiliate
              • MozCon
              • Webinars
              • Practical Marketer Series
              • MozPod
              Connect with us

              Contact the Help team

              Join our newsletter
              Moz logo
              © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
              • Accessibility
              • Terms of Use
              • Privacy

              Looks like your connection to Moz was lost, please wait while we try to reconnect.