Improving SEO for a Niche Blog - Seeking Advice
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I am a college student studying Information Sciences and was "hired" by my uncle over the summer to work and maintain his baseball-related website, which he started in 2016. His posts provide very in-depth information but were created without a focus on SEO.
I've noticed that a competing site, which seems to have started as an e-commerce site, is ranking higher than my uncle's site for the query "how much does a baseball weigh." Interestingly, this competing site ranks for keywords like "mass of baseball," even though these exact keywords are not present in the post.
Given the recent Google updates and changes in rankings, I'm trying to understand:
How can an e-commerce site with seemingly less specific content outrank a detailed blog post?
What strategies can I employ to improve the ranking of my uncle's site for this specific query?
Are there tools or methods I can use to analyze why the competitor is ranking higher and how to address it?
I recognize I am not well-versed in SEO, so any insights or advice would be greatly appreciated. Thanks! -
A group of seasoned experts in web development, digital marketing, design, and branding are assembled at 21 Webs. with a strong grasp of market trends and a drive to produce outstanding outcomes. Every audit confirms our commitment to improving the online visibility of NDIS providers. We believe there is no one-size-fits-all strategy when it comes to SEO. As a result, we take the time to become familiar with the unique goals and challenges that each NDIS provider that we work with faces. Our specialised division, 21 Web's NDIS Provider SEO, is specifically created to meet the needs of NDIS service providers. Our goal is to fully leverage the online potential of NDIS service providers using a combination of strategic SEO techniques, customized approaches, and ethical behaviour.
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@sf9090 said in Improving SEO for a Niche Blog - Seeking Advice:
am a college student studying Information Sciences and was "hired" by my uncle over the summer to work and maintain his baseball-related website, which he started in 2016. His posts provide very in-depth information but were created without a focus on SEO.
I've noticed that a competing site, which seems to have started as an e-commerce site, is ranking higher than my uncle's site for the query "how much does a baseball weigh." Interestingly, this competing site ranks for keywords like "mass of baseball," even though these exact keywords are not present in the post.
Given the recent Google updates and changes in rankings, I'm trying to understand:
How can an e-commerce site with seemingly less specific content outrank a detailed blog post?
What strategies can I employ to improve the ranking of my uncle's site for this specific query?
Are there tools or methods I can use to analyze why the competitor is ranking higher and how to address it?
I recognize I am not well-versed in SEO, so any insights or advice would be greatly appreciated. Thanks!An e-commerce site can outrank a detailed blog post due to factors like domain authority, backlink quality, user engagement, and optimized on-page SEO elements. To improve your uncle's site ranking, focus on keyword optimization, incorporating related keywords like "mass of baseball" naturally into the content. Enhance meta tags, ensure mobile-friendliness, and improve page load speed. Utilize tools like Google Analytics, Ahrefs, or SEMrush to analyze the competitor's backlinks, keywords, and content structure. Implementing these strategies can help increase your uncle's site's visibility and ranking for the specific query.
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