Any Good Ideas on Promoting a Contest?
-
Does anyone have any good advice on how to promote a contest? Has anyone hosted a contest and had a lot of good luck that could offer some pointers on how to get the word out? The contest consists of people uploading a 60 second or less WildBlue commercial video that they have created. The video with the most votes will win the competition, and we are giving the winner a $50 cash prize. So far I have been Tweeting about it, and I have sent out a press release. Any other advice will be appreciated. The link to the contest page is http://www.mybluedish.com/lp/contest/ if you want to take a look at it. Thank you in advance.
-
This seems like a contest your customers might be interested in. Do you have an email list? Perhaps send it out there.
I have never run a contest where someone has to create a video, but I have had success with free contest listing sites. Do a quick google search and you will find a few where you can list your contest. Also, don't be afraid to ask your followers to RT your Tweets. I find when I ask followers are happy to oblige.
Best of luck with the contest!
-
I know this probably isn't what you're looking for by any means, but I think it's going to be hard to really promote the contest given how small the cash prize is. It's just not exciting enough to really generate any sort of buzz, and certainly no press whatsoever. If you had a few thousand dollars in your budget and thought up some unique prizes for the top 3 winners, it would be much more marketable.
But I understand, budget is always an issue. I would try tweeting bloggers and influencers in your niche or in related industries asking if they can RT the details. Now is the time to call in any favors you have from personal connections or people you know in the industry.
You might try reaching out to niche amateur filmmaking communities, although I suspect you would have much better luck with a bigger prize. Though that's not really the audience you want to reach with this contest, it could help get you some better quality submissions, for content's sake.
-
I haven't personally hosted a contest but some of the ones I have seen have mainly used Facebook to promote it. This allowed fans to view the videos others have created and comment on them. Potential entrants can then see what others have done and get ideas. It also creates more followers of the contest as they come back to see the new videos. It is only one idea I have seen work in the past but I hope it helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How good is Google at reading geo-targeted dynamic content -- Javascript?
We are using a single page application for a section of our website where it generates content based on the user's geographical location. Because Google's Search Console is searching from Virginia (where we don't have any content), we are not able to see anything render in Google Search Console. How good is Google at reading geo-targeted dynamic content? Do we have anything to worry about in terms of indexing the content because it's being served through JS?
Intermediate & Advanced SEO | | imjonny1230 -
Redirecting just the homepage of a site to another domain- good/bad idea?
TLDR: As part of a corporate rebranding/restructuring, my parent company is asking me to redirect just the homepage of our website to another page on their website. How will this affect rankings of all of the other pages on our site? I work for an organization (XYZ Corp) that is owned by another company (Big Conglomerate). XYZ Corp's main function is building custom skinned microsites for marketing purposes that live on our domain in a traditional directory structure (no subdomains). This morning, I get a request to redirect XYZ Corp's homepage to live at bigconglomerate.com/xyzcorp. But all of our original microsites are to remain as is. Technically, I know how to accomplish this redirection. My question is- should I? Or should I fight this? I searched previous Q&A's, but wasn't able to find someone else who was concerned about losing search rankings for sub-pages due to losing their website's homepage. A few more details- The microsite pages are not linked to from the homepage. The microsites do not link back to the homepage. We cannot move the microsites to bigconglomerate.com because everything that lives there is a cookie cutter CMS page. This is my first question ever, please go easy on me! Thanks, --Mark
Intermediate & Advanced SEO | | bigwheeler0 -
I have a question regarding parking good value domain.
I have a question regarding parking good value domain. A client has a great website 'A' with page rank of 5 and a lot of traffic. They want to change the URL and redesign the site. So they have parked the domain 'A' and will later redirect it to the new domain, this will be in a month time. My questions is, by parking the old domain 'A' would they have lost its SEO value or will it be given to the new URL once they place a 301 redirect on it. Also, would it not have been better not to park domain 'A', keep it live and just redirect it once new domain goes live, notifying Google in Webmaster tools?
Intermediate & Advanced SEO | | OrangeGuys0 -
Why my good links disappeared from gWMT?
Hi Last night some of my good links suddenly stopped from being display displayed at the WMT list of links Any thoghts? Thanks
Intermediate & Advanced SEO | | BeytzNet0 -
High Bounce with Long Time on Page - Good or Bad?
Hi, I have few articles on my site that are quite good both SEO wise (getting organic search traffic) and as a reading material. They get lots of traffic and people are staying and reading them (2-4 minutes on page). The problem with these articles is that people are reading them and then leave. These are landing pages for certain queries so I assume that the readers are getting what they wanted but when they finish they exit. The bounce rate is 70%-85%. Are these type of pages good or bad for my site? Last note, my site is an e-commerce store. I do try to "motivate" more people to navigate to other pages but the majority do and will probably leave (because they were looking for answers and not products). Needless to say that the articles are related to my site's subjects and products.
Intermediate & Advanced SEO | | BeytzNet0 -
This is a bit of a melon-twister - Anyone have any ideas?
As a novice I created my main site, (waspkilluk.co.uk) and it was geo-targeted for my local City (Bristol). As I got better I created sub-domains(nailsea.waspkilluk.co.uk) for the smaller towns. Now I am suffering because I need to create a sub-domain for BristoI, allowing the main site to be free from geo-targeting and thus rank more cleanly for specific topics e.g flea control, wasp control etc, etc. My question is simply this - How do I avoid or limit damaging my existing rankings when I swap the site content over to the sub-domain and remove the key word Bristol from the root domains pages. Not a short question, but any thoughts would be lovely to hear.
Intermediate & Advanced SEO | | simonberenyi0 -
Geo-tagging using cookie - Is it Good or Bad for Rankings
We have a fairly large site which does a cookie-based 302 redirect to the the specific city page if someone types in the Home page URL. Though if the cookie is not available (first time user) it goes to the Homepage and asks user to select the city as our services are city specific. Everything is working fine with this setup. Though our tech team now wants to display the contents of city page on homepage URL itself if the cookie is available without 302 redirecting to new URL. Though no-cookie available scenario remains unchanged. Technically, I think this change should work fine without any ranking issues as still the first time users see the actual homepage as does Googlebot. Please confirm possible issues in rankings with this change from your experiences as based upon city present in the cookie homepage will display different content.
Intermediate & Advanced SEO | | Webmaster_SEO0 -
Quicksimpleinsurance.com is not getting any visibility in Bing/Yahoo! Any idea why? It's doing alright on Google.
I have a insurance wordpress blog that is not getting any visibility in Bing/Yahoo! It's roughly 2 years old and has been indexed in all three major search engines. It's doing alright in Google and actually showing some promising rankings. But it's nowhere to be seen on Yahoo!/Bing for any insurance related phrases. Any ideas what's wrong?
Intermediate & Advanced SEO | | Chadwickc20